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Best Business Opportunities in Bhutan - Identification and Selection of right Project, Thrust areas for Investment, Industry Startup and Entrepreneurship Projects

The economy of Bhutan, one of the world's smallest and least developed countries, is based on agriculture and forestry, which provide the main livelihood for more than 60% of the population. Agriculture consists largely of subsistence farming and animal husbandry. The economy is closely aligned with India's through strong trade and monetary links and dependence on India's financial assistance. Most production in the industrial sector is of the cottage industry type. Most development projects, such as road construction, rely on Indian migrant labour. Model education, social, and environment programs are underway with support from multilateral development organisations.

The industrial sector is in a nascent stage, and though most production comes from cottage industry, larger industries are being encouraged and some industries such as cement, steel, and ferroalloy have been set up. Most development projects, such as road construction, rely on Indian contract labour. Agricultural produce includes rice, chilies, dairy (some yak, mostly cow) products, buckwheat, barley, root crops, apples, and citrus and maize at lower elevations. Industries include cement, wood products, processed fruits, alcoholic beverages and calcium carbide.

Bhutan’s hydropower industry accounts for 32% of the nation’s economy. The dependency on a single sector is a potential risk factor, the report states. As an alternative revenue generation sector, the government is promoting tourism, which also hopes to generate employment. Like in most countries, the Cottage and Small Industry (CSI) play a pivotal role in the overall industrial economy of Bhutan.

 

Business Sectors

Agriculture Industry

Agriculture in Bhutan has a dominant role in the Bhutan's economy. Approximately 80% of the population of Bhutan are involved in agriculture. Over 95% of the earning women in the country work in the agricultural sector. Majority of the refugees in this Himalayan nation are also employed in the agricultural sector. Agriculture in Bhutan is characterized by its labor-intensive nature with relatively low intensity of farm inputs.

Major crops cultivated in Bhutan are maize and rice. Maize accounts for 49% of total domestic cereal cultivation, and rice accounts for 43%. Rice is the major staple crop. Agriculture in the country includes cultivation of wheat and other minor cereal crops. Paddy is the primary crop in those regions where proper irrigation is available. Apart from paddy, other crops like wheat, barley, oil seeds, potato and different vegetables are also cultivated in these lands. The primary goals of agriculture in Bhutan are to raise the per capita income of the people living in rural areas, to enhance self-sufficiency in staple crops, and to increase the productivity per unit of farm labor and agricultural land.

There may be investment opportunities in:

  • Dall Mill (Split Dalls/ Pulses for Chhilke-wali Moong, Urad, Arhar, Channa, Masoor)
  • Poha (Rice Flakes)
  • Atta, Maida Suji & Wheat Bran (Wheat Flour Plant) Roller Flour Mill
  • Rice Powder, Puttu and Wheat Powder
  • Biscuits & Candy
  • Rice Mill(Parboiled Rice)
  • Bakery industry, etc.


Minerals and Mining

The country’s mineral industry was small and insignificant to its economy and was dominated by the production of cement, coal, dolomite, gypsum, and limestone. Known resources included deposits of beryl, copper, graphite, lead, mica, pyrite, tin, tungsten, and zinc. Mining is one of the fastest growing industries in Bhutan generating average revenue of 54 million U.S. dollars or contributing 3 percent to country's GDP.

Industrial mineral products were the primary output of Bhutan’s mineral industry and included dolomite, graphite, marble and slate, and sand and stone. The production of a variety of stone materials and energy fuels had been increasing steadily in recent years and corresponded to the increased demand for these commodities in the construction sector. While major exports of minerals are made in raw form, Bhutan processes some of its minerals into value-added products such as calcium carbide, cement, and ferrosilicon.

Accordingly, Bhutan’s policies on mining and quarrying consider inter-generational equity. This is important since minerals constitute vital raw materials for the mineral based manufacturing industries and are a major resource for economic development of a country. Bhutan is endowed with rich mineral resources that has allowed for the sustainable growth of a mineral based industry and export base. This mineral resource exploitation and value addition has helped generate employment and can contribute towards poverty alleviation.

There may be investment opportunities in:

  • Artificial Marble Tiles
  • Granite (Marble) Polishing Batti (Bar)
  • Granite Marble Cutting and Polishing Unit
  • Calcium Carbonate from Marble Chips
  • Coal Washing Unit
  • Ferro Silicon Manufacturing
  • Gypsum plaster boards
  • Beneficiation of chromium, nickel and manganese ore
  • Integrated production unit of gypsum powder, gypsum board
  • P.V.C. laminated gypsum ceiling tiles, etc.


Livestock Industry

Livestock farming practices continue to evolve in response to rapid modernization and growing economic opportunities in the Bhutan Himalaya. Animal husbandry is an integral part of farming activities in Bhutan and, especially in the high altitude or alpine regions, animal husbandry forms virtually the sole economic activity. The consumption of animal products is an important element of the Bhutanese diet.

Livestock is an integral part in all Bhutanese farming systems. While most households rear livestock for home consumption, livestock farming and nomadic herding are the predominant activities in the alpine and cool temperate zones. Over 80 per cent of rural households own cattle. Other significant livestock include poultry (reared by about 65% of rural households), pigs (38%), horses (23%), goats (15%) and yaks (2%). Inadequate pasture land and poor access to markets are significant constraints to improving production, but increasing urban demand for livestock products is encouraging farmers near urban areas to keep better breeds and improve feed and fodder management. In the livestock sector artificial insemination covers not only Jersey breeds that are high yielding but also for the production of Jatsa and Jatsam that are local high yielding varieties.

The indigenous cattle are the most important livestock genetic resources for food, animal energy and household income in Bhutan. Poultry farming is one of the important livestock farming components in Bhutan.

There may be investment opportunities in:

  • Aquaculture Fish Farming
  • Prawn/Shrimp Farming
  • Poultry & Broiler Farming
  • Management of Rabbits/Angora Rabbit Farming
  • Goat & Sheep Farming
  • Poultry Farm for Producing Eggs
  • Animal Feed Using Date Pits, Discarded Dates and Other Ingredients
  • Pig Farming
  • Cattle Feed, etc.

 

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Each detailed project reports cover all the aspects of business, from analysing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential, negotiating with collaborators, investment decision making, corporate diversification planning etc. in a very planned manner by formulating detailed manufacturing techniques and forecasting financial aspects by estimating the cost of raw material, formulating the cash flow statement, projecting the balance sheet etc.

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Cold Storage

Cold-chain is considered an important tool for farmers of perishable produce, to connect with markets and to realise meaningful productivity. Ministry of Food Processing Industries (MoFPI), GoI is operating a “Scheme on cold chain, value addition and preservation infrastructure” dedicated for cold-chain in addition to other programs that develop processing units. A cold storage is a temperature-controlled supply chain network, with storage and distribution activities carried out in a manner such that the temperature of a product is maintained in a specified range, needed to keep it fresh and edible for a much longer period than in normal ambient conditions. The estimated annual production of fruits and vegetables in the country is about 130 million tonnes. India is an agricultural-based economy. More than 52 percent of India’s land is cultivable, compared to the global average of 11 percent. Each year, India produces 63.5 million tons of fruits and 125.89 million tons of vegetables. Indian cold storage market is expected to grow at a CAGR of 16.09% by 2020 driven by the growth in the organized retail, Indian fast food market, and food processing industry. As a whole there is a good scope for new entrepreneur to invest in this business.
Plant capacity: Fruits, Vegetables, Pulses & Spices Store: 5000 MTPlant & machinery: Rs 122 lakhs
Working capital: -T.C.I: Cost of Project: Rs 507 lakhs
Return: 29.00%Break even: 53.00%
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Microbrewery

The global craft beer market to grow at a CAGR of 11.04% during the period 2017-2021.A microbrewery or craft brewery is a brewery that produces small amounts of beer (or sometimes root beer), typically much smaller than large-scale corporate breweries, and is independently owned. Such breweries are generally characterized by their emphasis on quality, flavour and brewing technique. Craft beers and microbreweries are niche concepts in India which have been growing for past few years and are beginning to take shape now. They are mushrooming in many parts of the country. This is an emerging trend that is certainly attracting middle class Indians, particularly in urban areas. The craft beer market in India is pegged at Rs. 280 crore and may grow to Rs. 4,400 crore by 2020. This facilitates the development of new technologies and ensures a high quality product. Few Indian major players are as under • Appollo Distilleries & Breweries Pvt. Ltd. • Arthos Breweries Ltd. • Aurangabad Breweries Ltd. • Castle Breweries Ltd. • Devans Modern Breweries Ltd. • Doburg Lager Breweries Ltd. • Doon Valley Brewers Ltd.
Plant capacity: Microbrewery (650 ml Size Bottle): 1538 Nos./DayPlant & machinery: Rs 170 lakhs
Working capital: -T.C.I: Cost of Project: Rs 396 lakhs
Return: 12.00%Break even: 59.00%
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Glass Fiber Continuous Filament Glass Fibers (CFGF)

Glass fiber also called fiberglass. It is material made from extremely fine fibers of glass Fiberglass is a lightweight, extremely strong, and robust material. Although strength properties are somewhat lower than carbon fiber and it is less stiff, the material is typically far less brittle, and the raw materials are much less expensive. Its bulk strength and weight properties are also very favorable when compared to metals, and it can be easily formed using molding processes. Glass is the oldest, and most familiar, performance fiber. Continuous filament glass fiber (CFGF) is also known as textile glass fiber primarily used as the reinforcement of a matrix to form composites. India’s composites industry which stood in 2015 at around 3 lakh metric tons is projected to grow rapidly to reach 4.18 lakh metric tons by 2020 at a substantial Compound Annual Growth Rate (CAGR) of 5.8 %. The fiberglass market was estimated at USD 13.95 Billion in 2017 and is projected to reach USD 18.75 Billion by 2022, at a CAGR of 6.1% between 2017 and 2022. Thus, due to demand it is best to invest in this project. Few Indian major players are as under • Goa Glass Fibre Ltd. • Owens-Corning (India) Pvt. Ltd. • San Motors Ltd. • U P Twiga Fiberglass Ltd.
Plant capacity: Fiber Glass (Continuous Filament Glass Fibres) : 60 MT/DayPlant & machinery: Rs 102 Crore
Working capital: -T.C.I: Cost of Project: Rs 131 Crore
Return: 22.00%Break even: 39.00%
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Plastic Waste Pyrolysis (Plastic to Oil Conversion)

Pyrolysis is the chemical decomposition of organic substances by heating the word is originally coined from the Greek-derived elements pyro "fire" and lysys "decomposition". Pyrolysis is usually the first chemical reaction that occurs in the burning of many solid organic fuels, cloth, like wood, and paper, and also of some kinds of plastic. Anhydrous Pyrolysis process can also be used to produce liquid fuel similar to diesel from plastic waste. Increasing industrialization and motorization has lead to a significant rise in demand of petroleum products. As these are the nonrenewable resources it is difficult to predict availability of these resources in future, resulting uncertainty in its supply and price and is impacting growing economies like India. Many alternate fuels like Alcohols, Biodiesel, LPG, CNG etc have been already commercialized in the transport sector. Recent developments in recycled plastic and plastic waste to oil market indicate that policymakers and energy industry players in various regions, particularly in North America and Europe, are focusing on the commercialization of the technology. As a whole entrepreneur can venture in this field will be successful.
Plant capacity: Pyrolysis Oil: 10 MT/Day Carbon (by product): 3.33 MT/Day Gas (by product): 2 MT/DayPlant & machinery: Rs 197 lakhs
Working capital: -T.C.I: Cost of Project : Rs 512 lakhs
Return: 26.00%Break even: 58.00%
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Beer Plant

Beer contains approximately 90% water, and the importance of the liquor to final beer quality cannot be over-estimated. Historically a correlation was observed between the liquor composition of an area and the type of beer that the region could best brew. There are several steps in the brewing process, which include malting, milling, mashing, lautering, boiling, cooling, fermenting, maturation, filtering, and packaging. The production of malt beverages, or beer, comprises four main stages: brew house operations, fermentation, aging or secondary fermentation, and packaging. The annual growth in the Indian beer market has been around 8% in the recent years, which compares well with the growth in China. But the Chinese market of 20 mn kl is over 25 times more than the Indian market of over 900,000 kilolitres. The Beer market in India will grow at a CAGR of 16.94 percent and 14.57 percent on the basis of revenue and volume. The Global Beer Market was valued at $593,024 million in 2017, and is projected to reach $685,354 million by 2025, growing at a CAGR of 1.8% from 2019 to 2025. As a whole there is a good scope for new entrepreneur to invest in this business. Few Indian major players are as under • Appollo Distilleries & Breweries Pvt. Ltd. • Arthos Breweries Ltd. • Aurangabad Breweries Ltd. • Castle Breweries Ltd. • Devans Modern Breweries Ltd. • Doburg Lager Breweries Ltd. • Doon Valley Brewers Ltd.
Plant capacity: Beer (650 ml size Bottle): 15385 Nos/DayPlant & machinery: Rs 251 lakhs
Working capital: -T.C.I: Cost of Project: Rs 1032 lakhs
Return: 26.00%Break even: 57.00%
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Iodised Salt

Iodised salt is produced by iodising common salt. Iodine plays an important role in our body-system, as it is utilised by the thyroid gland for the synthesis of thyroxine, which is a hormone essential for the growth and developmental activities. Deficiency of Iodine in the body results in the impairment of synthesis of thyroxine, leading to reduced blood circulating levels. The only iodising agent so far approved for table salt is potassium iodide. It is present at a concentration of (0.01%). The demand of Iodised salt is more than 60 lakh tonnes per year as per the Ministry of Health Survey. To meet this requirement, more production capacities are required. Further due to many parts of our country are deficient in Iodine, Ministry of Industry has started crash programme to Iodise the common salt to check the problem of goitre; deaf­ness, physical deforming and mental retardation. Salt penetration at all India level is estimated to be 93.8%, comprising 96.8% in urban areas, 92.7% in rural areas. Thus, due to demand it is best to invest in this project. Few Indian major players are as under • Ankur Chemfood Ltd. • Saboo Sodium Chloro Ltd. • Sambhar Salts Ltd. • Saptak Chem & Business Ltd. • Super Salts Pvt. Ltd. • Tuticorin Salt & Marine Chemicals Ltd.
Plant capacity: 15 MT/DayPlant & machinery: Rs 750 lakhs
Working capital: -T.C.I: Cost of Project: Rs 1273 lakhs
Return: 19.00%Break even: 52.00%
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Truck Body Building

A truck or lorry is a motor vehicle designed to transport cargo. Trucks vary greatly in size, power, and configuration; smaller varieties may be mechanically similar to some automobiles. Commercial trucks can be very large and powerful, and may be configured to mount specialized equipment, such as in the case of fire trucks and concrete mixers and suction excavators. The Indian trucking industry is currently valued at $130 Bn and there are approximately 5.6 Mn on road vehicles transporting 80% of the country’s freight. According to Race Innovations, the Indian trailer market is expected to grow at a compound annual growth rate (CAGR) of 9.5% over the period from 2016 to 2020. This facilitates the development of new technologies and ensures a high quality product. Few Indian major players are as under • Automobile Corpn. Of Goa Ltd. • Commercial Engineers & Body Builders Co. Ltd. • H M M Infra Ltd. • J C B L Ltd. • Tata Marcopolo Motors Ltd.
Plant capacity: M.S. Oil Tanker Truck Body Cap.. 28 KL: 144 Nos./Annum S.S. Milk Tanker Truck Body Cap. 20 KL: 180 Nos./Annum M.S. Truck Container Body Size 32 Feet: 144 Nos./Annum M.S. Refrigerated Truck Container Body Size 40 Feet: 144 Nos./Annum M.S. TippePlant & machinery: Rs 155 lakhs
Working capital: -T.C.I: Cost of Project : Rs 310 lakhs
Return: 30.00%Break even: 68.00%
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Glass Sheet

Glass is a transparent material, particularly in the visible region of electromagnetic spectrum. The transparent and colouration have made the glasses best suitable for decorative and illumination purposes in the early days of their invention. Glass is a non-crystalline solid. This means that the regular periodic arrangement of motifs (groups of atoms, molecules or ions) is absent in glasses. The crystalline characteristic of long-range order of motifs is lacked and short-range order prevails in glassy materials. Glasses are formed by quenching a material in liquid state sufficiently fast so that atoms cannot re-arrange themselves in a crystalline form and form glasses. Glass sheets and plate glass can be clear or transparent, or treated with other elements to give an opalescent or iridescent quality. Which facilitates the development of new technologies and ensure a high quality product. Resistant glass is made by using layers of glass sheets or by using a transparent polycarbonate thermoplastic. Dichroic glass is glass that has been layered with metal oxides to give the glass a unique color and texture. Tempered glass is stronger and more durable than regular glass sheets and plate glass. It is used in a wide variety of products, including vehicle windows and specialty items like scuba diving equipment, marine vehicles, and some cookware. Tempered glass is made by heating and then rapidly cooling the glass to induce residual compressive stresses in the surface of the glass.
Plant capacity: Glass Sheet Thickness of Sheet 6 mm: 53550 MT./AnnumPlant & machinery: Rs 111 Crore
Working capital: -T.C.I: Cost of Project: Rs 139 Crore
Return: 26.00%Break even: 46.00%
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Apparel Manufacturing Business Opportunity.

Apparel Manufacturing Business Opportunity. Readymade Garments (Jean Trousers & Shirts), Starting a Clothing Industry Readymade garment industry has occupied a unique place in the industrial scenario of our country by generating substantial export earnings and creating lot of employment. Its contribution to industrial production, employment and export earnings are very significant. This industry provides one of the basic necessities of life. The employment provided by it is a source of livelihood for millions of people. It also provides maximum employment with minimum capital investment. Readymade garments are the choice of urban people. It is also gaining wider acceptance in semi-urban and rural areas. The huge charges made by tailors and delay in delivery has made people to switch over to readymade garments. In domestic market and export market, it has made spectacular progress in the last decade. This industry is becoming very vibrant and lot of foreign investment pouring in this industry because of low risk and high earning nature of this industry. Indian garment industry has played a unique role in Indian economy. The garment sector is the largest employer after agriculture and its importance in India’s economy is recognized for its contribution to industrial production and export earnings. Indian textile industry is a self-reliant industry, from the production of raw materials to the delivery of finished products, with substantial value-addition at each stage of processing; it contributes much to the country’s economy. The textile and apparel industry is one of the leading segments of the Indian economy and the largest source of foreign exchange earnings for India. The readymade garment sector is currently the largest contributor to India’s total textile and apparel exports, accounting for roughly 41%. Employment in India’s readymade garment industry now has around 12 million people, making it the largest employment provider for all sectors. This year, this number will increase to 12.9 million. Most of the workers employed in the readymade garment industry in India are women and mainly contributes about 4% of the Gross Domestic Product or GDP of India. Denim Denim has been playing a dual role in India — serving both as a major fashion trend and helping to break down barriers since jeans are worn by consumers across all of the country’s economic strata and in both urban and rural areas. Men’s Denim Segment: Men’s denim enjoy the largest share and are poised to grow at a high CAGR of 14 per cent over the next decade. Until a few years ago, denim was popular with men in the urban cities only, however, it has now gradually become popular in the semi-urban and rural markets also. Growing awareness and an increasing affinity for global fashion have led to this development. Denim is considered the most versatile fabric for men with multiple applications over casual wear, work wear and every day wear. Women’s Denim Segment: Among Indian women, jeans or denim trousers are the most popular articles. Women across different age brackets and spanning all shapes and sizes like to wear denim as it is comfortable, functional and durable. Denim is also gaining popularity in athleisure form among women owing to the comfort provided by stretch denims. Women who are not at ease with western wear have taken up wearing jeans by pairing them with Indian ethnic wear like kurtis. This mix and match style is gradually picking up, particularly among women in small towns and those who come from a traditional background and is likely to further fuel the growth of the segment. Kids’ Denim Segment: This is the smallest segment in the domestic market, but is expected to grow at a high rate primarily due to the availability of the products led by the innovations in the industry for natural, hygienic and flexible fabrics. Growth of the organized retail sector: The denim wear market is dominated by unbranded denim products who constitute 60 per cent of the market and thus tend to give intense competition to branded denim players. However, with many private labels and international brands entering the Indian apparel market, the inclination towards branded denim wear is increasing in consumers. Denim makes up for a sizable share of India’s total textile exports and it is expected that production may increase to 1.5 billion metres by 2020.Indian denim industry is primarily aiming to increase its share in exports, which currently pegged at 35% of production compared to domestic consumption of remaining 65% of the produce. Denim jeans are a type of trousers that are made of denim or dungaree cloth. Denim jeans are very popular among teenagers and hold a major share as a fashion item in the clothing industry. They are considered as casual wear and are donned by women, men, and children. The tremendous popularity of denim jeans and the rising demand for them is the major factor fueling the growth of the global denim jeans market. On the geographical front, North America accounts for the largest share in the overall denim jeans market, followed by Europe and Asia Pacific. However, the introduction of yoga pants and other active wear is expected to hamper the growth of the market in the forecast period. 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Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: 1.00%Break even: N/A
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Apparel Manufacturing Business Opportunity.

Apparel Manufacturing Business Opportunity. Readymade Garments (Jean Trousers & Shirts), Starting a Clothing Industry Readymade garment industry has occupied a unique place in the industrial scenario of our country by generating substantial export earnings and creating lot of employment. Its contribution to industrial production, employment and export earnings are very significant. This industry provides one of the basic necessities of life. The employment provided by it is a source of livelihood for millions of people. It also provides maximum employment with minimum capital investment. Readymade garments are the choice of urban people. It is also gaining wider acceptance in semi-urban and rural areas. The huge charges made by tailors and delay in delivery has made people to switch over to readymade garments. In domestic market and export market, it has made spectacular progress in the last decade. This industry is becoming very vibrant and lot of foreign investment pouring in this industry because of low risk and high earning nature of this industry. Indian garment industry has played a unique role in Indian economy. The garment sector is the largest employer after agriculture and its importance in India’s economy is recognized for its contribution to industrial production and export earnings. Indian textile industry is a self-reliant industry, from the production of raw materials to the delivery of finished products, with substantial value-addition at each stage of processing; it contributes much to the country’s economy. The textile and apparel industry is one of the leading segments of the Indian economy and the largest source of foreign exchange earnings for India. The readymade garment sector is currently the largest contributor to India’s total textile and apparel exports, accounting for roughly 41%. Employment in India’s readymade garment industry now has around 12 million people, making it the largest employment provider for all sectors. This year, this number will increase to 12.9 million. Most of the workers employed in the readymade garment industry in India are women and mainly contributes about 4% of the Gross Domestic Product or GDP of India. Denim Denim has been playing a dual role in India — serving both as a major fashion trend and helping to break down barriers since jeans are worn by consumers across all of the country’s economic strata and in both urban and rural areas. Men’s Denim Segment: Men’s denim enjoy the largest share and are poised to grow at a high CAGR of 14 per cent over the next decade. Until a few years ago, denim was popular with men in the urban cities only, however, it has now gradually become popular in the semi-urban and rural markets also. Growing awareness and an increasing affinity for global fashion have led to this development. Denim is considered the most versatile fabric for men with multiple applications over casual wear, work wear and every day wear. Women’s Denim Segment: Among Indian women, jeans or denim trousers are the most popular articles. Women across different age brackets and spanning all shapes and sizes like to wear denim as it is comfortable, functional and durable. Denim is also gaining popularity in athleisure form among women owing to the comfort provided by stretch denims. Women who are not at ease with western wear have taken up wearing jeans by pairing them with Indian ethnic wear like kurtis. This mix and match style is gradually picking up, particularly among women in small towns and those who come from a traditional background and is likely to further fuel the growth of the segment. Kids’ Denim Segment: This is the smallest segment in the domestic market, but is expected to grow at a high rate primarily due to the availability of the products led by the innovations in the industry for natural, hygienic and flexible fabrics. Growth of the organized retail sector: The denim wear market is dominated by unbranded denim products who constitute 60 per cent of the market and thus tend to give intense competition to branded denim players. However, with many private labels and international brands entering the Indian apparel market, the inclination towards branded denim wear is increasing in consumers. Denim makes up for a sizable share of India’s total textile exports and it is expected that production may increase to 1.5 billion metres by 2020.Indian denim industry is primarily aiming to increase its share in exports, which currently pegged at 35% of production compared to domestic consumption of remaining 65% of the produce. Denim jeans are a type of trousers that are made of denim or dungaree cloth. Denim jeans are very popular among teenagers and hold a major share as a fashion item in the clothing industry. They are considered as casual wear and are donned by women, men, and children. The tremendous popularity of denim jeans and the rising demand for them is the major factor fueling the growth of the global denim jeans market. On the geographical front, North America accounts for the largest share in the overall denim jeans market, followed by Europe and Asia Pacific. However, the introduction of yoga pants and other active wear is expected to hamper the growth of the market in the forecast period. 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