Oat meals are a popular and well-known consumed breakfast commodity. They are made out of husk oat grains that have been rolled or grounded or steel cut. It is very popular as it is protein dense and keeps appetite full for a very long time. It therefore reduces hunger and helps in reducing weight overall. Not only that, but it also aids in the reduction of cholesterol, blood sugar levels, and blood pressure issues.
Instant rolled oats are gaining the market very rapidly because of a lot of advantages it is offering. Some of them include easy to cook, variety available in this, and appetite fulling attribute. The Global market is gaining a lot of share with this business as it is offering a large number of oatmeal products and offering discounts which consumers are widely accepting.
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Why Go For an Oatmeal Business Startup?
The major factor which is driving this business is because of its protein and fibre rich features. People are becoming health conscious and they need food which is ready to cook with ease and will keep them full for a very long time.
- Oatmeals are such breakfast ideas that are very easy to cook and provide a lot of nutrition.
- They are also very beneficial in reducing cardiovascular diseases and keeping gut health normal.
- They are available in a variety of flavours and are able to fulfil people’s taste and needs.
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Oatmeal for Animal Feed:
Oatmeal is a great animal feed ingredient for a variety of reasons. It is a highly palatable, high-fibre food that can be used to increase the overall dietary fibre content of livestock diets. It is also relatively high in both protein and calories, which means it can be used to increase the nutritional content of feeds without increasing their price. Finally, oatmeal is easy to use and requires little processing.
Market Analysis for Oatmeal:
World consumption for oats has increased dramatically in recent years. As per the American Customer Satisfaction Index, which reflects the total quality of American goods & services, purchases of the gluten-free, protein-rich breakfast cereal increased by 10% in the United States in 2017.
In the United States, oat-based foods are now a $2.2 billion industry. The FDA finally enacted the very first oat-based drug for the treatment of inflammatory bowel disease, a condition which causes up to 15 million Americans. Oats are fulfilling their commitment to customers looking for healthy vegan choices.
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Consumer Demands for Oatmeal:
Consumer preferences for rolled oats is increasing, in some cases outpacing category growth. Sometimes in cases, the increase in supply for rolled oats has become so rapid that sellers were unable to maintain abreast.
Customers are now reimbursing more for rolled oats than they were a few years ago due to increased demand.
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Case Study – Quaker Oats:
Over the last decade, the oatmeal category has grown rapidly. While instant oatmeal sales have been trending down, revenues of healthy, convenient, and slow-cooking oatmeal have been increasing. Over the last five years, sales of Quaker’s steel-cut oatmeal, which is prepared traditionally with steel cutters, have increased by a factor of two. Within the coming days ahead, Quaker will introduce several innovative oatmeal flavours and varieties, along with an instant oatmeal made from organic fruit, to even further broaden its leadership in the bracket.
Learning from this business strategy, people can broaden their variety and bring-in a lot of options for people on a budget. This entices people more, and business hikes up.
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