Why Animal Husbandry Is One of India’s Most Bankable Rural Business Sectors
India is one of the world’s largest livestock producers with over 536 million head of cattle and 850 million poultry birds. Animal husbandry is an important segment which contributes significantly to the country’s GDP. Animal husbandry as an agri-business offers a wide range of scopes and opportunities to Entrepreneurs, MSME promoters, Rural investors, and Agri-business developers.
There are multiple reasons why animal husbandry is currently one of the best business options to venture into. With rising domestic demand for meat, eggs, milk, wool, and fish, the need for organized production is growing by the day. Animal husbandry is also witnessing a fillip due to growing urbanization and rising disposable incomes.
The Market: Demand That Never Sleeps
India’s poultry sector is registering a healthy growth of around 8-10% per annum, over the past decade. Moreover, Egg production has crossed 138 billion numbers during 2022-23, while production of broiler meat is also rising to meet the growing demand from urban and semi-urban markets. The Department of Animal Husbandry & Dairying regularly identifies poultry as one of the most viable sectors in Indian agriculture.
Similarly, Goat and Sheep farming have been the mainstay of farmers in Rajasthan, Maharashtra, Andhra Pradesh, and the hill states of northeast India. Apart from meeting the domestic demand for meat, India also exports substantial numbers of sheep and goats. Furthermore, APEDA data indicates that meat and meat products continue to be one of the country’s leading agricultural exports. Domestic demand in urban markets for mutton is also on the rise.
Similarly, Fish is the most consumed animal protein in the world, and India ranks third in fish production. In addition, India has a huge potential in inland fisheries. Moreover, The government has allocated more than ₹20,000 crore for the fisheries sector through the PMMSY scheme. Furthermore, The target for the fisheries sector is to scale up production to 22 million tonnes by 2024-25. Therefore, Opportunities abound for new entrepreneurs in inland fish farming or aquaculture.
Additionally, Rabbit farming is an upcoming opportunity in animal husbandry. Moreover, Rabbit meat is one of the most economical in terms of feed to meat ratio. Furthermore, Farmers can also generate good income from angora rabbit wool. In addition, The rabbit meat proteins are in demand in niche markets and are finding their way into the mainstream. As a result, There is a growing awareness about healthier food options in the Indian markets.
Similarly, Pig farming is an emerging opportunity both in the northeast and in Goa. Moreover, Pork is on the rise in the urban markets, and there is also an opportunity for value-added processed pork products. According to reports by the National Livestock Mission, piggery has one of the best feed to meat conversion ratios, second only to broilers.
Feed Technology: The Hidden Lever of Profitability
Any serious livestock farming is essentially a business of feeds. The feed cost comprises 60-75% of the cost of poultry farming. It comprises 50-60% of the cost of fish farming. Feed is also a major component of costs in other animal husbandry segments. An entrepreneur with a deeper understanding of feed technologies will always hold an edge over competitors who do not have this know-how.
Knowledge of feed technology translates to better bottom-line profits for the livestock farmer. It enables him to cut costs on poultry feed or formulate shrimp feed at the farm. He can also optimize the goat and sheep feed ratio according to range conditions or manage integrated fish farming systems, etc.
Government Support and MSME Integration
Animal husbandry falls under the priority sector for the Government of India. NABARD provides refinancing assistance to livestock farmers through its dairy and non-farm sector schemes. Further, the livestock sector qualifies for credit-linked capital subsidy, technology upgradation, and cluster development under the MSME Ministry schemes. State governments also provide various incentives like land and power, and training support to backward-area entrepreneurs.
Animal husbandry is one of the most viable business options for rural entrepreneurs and first-generation MSME promoters.

Introducing the Handbook: Rabbit, Goat, Sheep, Poultry, Fish and Pig Farming with Feed Technology
For anyone serious about entering this space — whether as a farmer scaling up, an entrepreneur planning a new venture, or a professional advising rural clients — Niir Board of Consultants & Engineers has published a comprehensive technical reference. It covers virtually every major livestock species and their complete production systems under one cover.
Author: NIIR Board of Consultants & Engineers
Publisher: Asia Pacific Business Press Inc. (New Delhi)
Pages: 564 | ISBN: 8178330202
Price: ₹1,100 / USD 29.73
This 564-page handbook is not a general overview. It is a species-by-species, chapter-by-chapter technical guide that takes you from breed selection and housing setup through feeding systems, health management, product harvesting, and processing. It covers 48 detailed chapters spanning six major livestock categories: rabbit, goat, sheep, poultry, fish/shrimp, and pig.
What Makes This Book Different
Unlike other animal husbandry manuals, this handbook brings together information on multiple species of animal farming under one cover. This handbook focuses on commercial aspects of animal husbandry and feed technologies, making it easier for the reader to identify cost-saving opportunities.
On Rabbits: The book covers rabbit keeping and slaughter, angora wool, physiology and digestion, pelleted rabbit rations, rabbit feeding systems, rabbit genetics, and angora wool utilization in cottage textile industries. Most Indian books on rabbits make no mention of angora wool processing technologies.
On Goats: The book covers breeds and breeding with scientific management practices, feeding systems for kids and range land, disease and parasite control, and efficient utilization of range land. The book provides readers with detailed insights into the physiology, nutrition, and genetics of goats. Goats are one of the most widely reared animals in India and this book covers them in great detail.
On Sheep: The book covers exotic and indigenous sheep breeds, sheep breeding for wool, mutton, and milk, physiological functions of sheep, feeding systems for lambs, and control of diseases and parasites. Sheep farming is a neglected area in India compared to cattle farming; however, the book covers scientific husbandry practices for sheep rearing.
On Poultry: This is the most comprehensive section of the book with 16 chapters covering phylogeny, chicken and duck breeds, genetics, brooding, scientific management practices for commercial egg and meat production, incubation and hatcheries management, layer and broiler feeding, disease control, and immunology. The chapter on how to economize on poultry feed cost is a must-read for any commercial poultry farmer.
On Fish & Shrimp: The book covers pond and site selection, induced breeding of Indian major carps, carp culture systems, culture of freshwater prawns, artificial feed preparation, feed management in different farming systems, disease identification and management, and fish and prawn processing. The book has a detailed chapter on ornamental fish farming and will serve as a good guide for entrepreneurs interested in this niche area of fish farming.
On Pigs: The book covers Indian and exotic breeds of pigs, reproductive physiology, feed digestion and utilization, feed substitutes, use of antibiotics, preparation of pork, pork products, and sausage making. It also covers scientific management practices for commercial piggery.
Who Should Read This Book
This handbook is particularly suited to:
- Rural entrepreneurs and first-generation farmers looking to venture into commercial livestock farming.
- MSME promoters looking to set up animal husbandry units in Tier 2 and Tier 3 towns.
- Agricultural officers, vets, and students of animal husbandry and dairy science.
- Project consultants and DPR writers preparing techno-commercial proposals for animal husbandry projects.
- Cottage industry owners looking to set up angora wool processing units and value-added pork product processing units.
- Investors interested in setting up fish farming units in inland water bodies.
A Resource Built on 30 Years of Industry Knowledge
This Handbook is authored by Niir Project Consultancy Services (NPCS), one of India’s leading industrial consultancy firms. Since 1994, NPCS has been creating opportunities for entrepreneurs and has authored over 1,50,000 project reports for clients across the world. The Niir Board of Consultants & Engineers has created this handbook using its extensive industry knowledge and experience.
The book has been written in a highly utilitarian format, and every chapter has been written with the end-user in mind. This handbook serves as a comprehensive guide for livestock farmers and is based on practical know-how rather than theoretical concepts.
Get Your Copy of This Essential Livestock Farming Handbook
Whether you are planning your first goat farm, scaling a poultry operation, or exploring integrated aquaculture, this 564-page reference provides the technical foundation you need. Move forward with confidence.
Author: NIIR Board of Consultants & Engineers
Publisher: Asia Pacific Business Press Inc.
Price: ₹1,100 (India) | USD 29.73 (International)
Pages: 564 | ISBN: 8178330202
Order directly from Niir: www.niir.org — Rabbit, Goat, Sheep, Poultry, Fish and Pig Farming with Feed Technology
Buy on Amazon.in: https://www.amazon.in/Rabbit-Sheep-Poultry-Farming-Technology/dp/8178330202
Buy on Flipkart: https://www.flipkart.com/rabbit-goat-sheep-poultry-fish-pig-farming-feed-technology-alcohol-based/p/itmdyugjgxvkwdww
For bulk orders, institutional purchases, or project consultancy inquiries, contact NPCS at:
📧 npcs.india@gmail.com | 📞 +91-9097-075-054
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