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Investment Opportunities for SMEs in Indian Detergent Industry (Why to Invest, Core Project Financials, Potential Buyers, Market Size & Analysis)

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Investment Opportunities for SMEs in Indian Detergent Industry (Why to Invest, Core Project Financials, Potential Buyers, Market Size & Analysis)

Author: NPCS Team
Format: Paperback
ISBN: 9789381039427
Code: NI270
Pages: 34
Price: Rs. 29,500.00   US$ 500.00

Published: 2014
Usually ships within 4 days

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The research report titled Investment Opportunities for SME’s in Indian Detergent Industry (Why to Invest, Core Project Financials, Potential Buyers, Market Size & Analysis) released by Niir Project Consultancy Services aims at providing all the critical data required by any entrepreneur vying to venture into detergent segment in India.
While expanding a current business or while venturing into new business, entrepreneurs are often faced with the dilemma of zeroing in on a suitable product/line. And before diversifying/venturing into any product, they wish to study the following aspects of the identified product:
• Good Present/Future Demand
• Export-Import Market Potential
• Raw Material & Manpower Availability
• Project Costs and Payback Period
We at NPCS, through our reliable expertise in the project consultancy and market research field, have identified detergent project, in the laundry care segment, which satisfies all the above mentioned requirements and has high growth potential in the Indian markets. And through this report we aim to help you make sound and informed business decision.
The report contains all the data which will help an entrepreneur find answers to questions like:
• Why I should invest in detergent project?
• Who are the customers of the product?
• What will drive the growth of the product?
• What are the costs involved?
• What will be the market potential?
The report first focuses on enhancing the basic knowledge of the entrepreneur about the main product detergent, by elucidating details like product definition, its uses and applications, detergent segmentation as well as an overall overview of the detergent sector in India. The report then helps an entrepreneur identify the target customer group of its product. It includes customer group information together with forecasts of key customer data. It further helps in making sound investment decision by listing and then elaborating on factors that will contribute to the growth of detergent consumption in India and also talks about the foreign trade of detergent along with the list of top importing and top exporting countries. Report includes graphical representation and forecasts of key data discussed in the above mentioned segment. It further explicates the growth potential of the product by analyzing the past market size of the detergent sector as well as forecasting it till 2017.
The report includes other market data like key players in the detergent segment along with their contact information and recent developments & announcements in the Indian fabric wash segment. It also includes key information on excise and custom duty norms prevalent in the detergent segment together with BIS standards for the product. In the next segment, the report provides glimpse of key project details for both detergent powder plant and liquid detergent plant. It includes crucial information like raw material requirements, list of machinery and manufacturing process for both the above mentioned plants. Core project financials like plant capacity, costs involved in setting up of project, working capital requirements, projected revenue and profit are further listed in the report. Players like HUL, Nirma Ltd and RSPL dominate the household detergent category.

Reasons for buying the report:
• This report helps you to identify a profitable project for investing or diversifying into by throwing light to crucial areas like industry size, demand of the product and reasons for investing in the product
• This report provides vital information on the product like its definition, characteristics and segmentation
• This report helps you market and place the product correctly by identifying the target customer group of the product
• This report helps you understand the viability of the project by disclosing details like raw materials required, manufacturing process, project costs and snapshot of other project financials
• The report provides a glimpse of important government policies, legislation and taxes applicable on the product
• The report provides forecasts of key parameters which helps to anticipate the industry performance and make sound business decisions

Our Approach:
• Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years.
• The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players
• We use reliable sources of information and databases.   And information from such sources is processed by us and included in the report

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1.1 Product Definition
1.2 Product Uses & Applications
1.3 History of Detergents
3.1 Growth in washing machine ownership
3.2 Low Per Capita Detergent Consumption
3.3 Rising Purchasing Power
3.4 Urbanization
4.1 Customs Duty
4.2 Excise Duty
4.3 BIS Specifications
9.1 Raw Materials Required
9.1.1 Raw Materials for Detergent Powder
9.1.2 Raw Materials for Liquid Detergent
9.2 Manufacturing Process
9.2.1 Manufacturing Process of Detergent Powder
9.2.2 Manufacturing Process of Liquid Detergent
9.3 List of Machinery
9.4 Project Financials
9.4.1 Financials for Detergent Powder Plant
9.4.2 Financials for Liquid Detergent Plant


Figure 1 Detergent Sector in India- Classification
Figure 2 Detergent Sector in India- Consumption by Region
Figure 3 Population of India (2008-17, In Millions)
Figure 4 Population of Married Women In India (As a % of total female population, 2001-11)
Figure 5 Washing Machines Sold in India (2008-17, In Million Units)
Figure 6 Washing Machine Penetration in India
Figure 7 Per Capita Consumption of Detergent in Selected Countries (In INR)
Figure 8 India's Annual Per Capita Income (2008-13, In INR)
Figure 9 Indian Middle Class Population (Current-2026)
Figure 10 Indian Population Distribution Over Various Census Periods
Figure 11 Indian Detergent Sector- Market Size (2003-17, In INR Billions)

Table 1 BIS Standards for Detergents Sector
Table 2 Top Export Destinations of Detergent
Table 3 Top Import Countries of Detergent
Table 4 Contact Information of Present Players in Detergent Segment
Table 5 Machinery for Detergent Powder
Table 6 Machinery for Liquid Detergent
Table 7 Detergent Powder- Plant Capacity
Table 8 Detergent Powder Plant- Fixed Capital Requirements
Table 9 Detergent Powder Plant- Monthly Working Capital Requirements
Table 10 Detergent Powder Plant- Total Capital Investment
Table 11 Detergent Powder Plant- 5Year Profit Analysis (INR)
Table 12 Liquid Detergent- Plant Capacity
Table 13 Liquid Detergent Plant- Fixed Capital Requirements
Table 14 Liquid Detergent Plant- Monthly Working Capital Requirements
Table 15 Liquid Detergent Plant- Total Capital Investment
Table 16 Liquid Detergent Plant- 5Year Profit Analysis (INR)

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Sample Chapters

(Following is an extract of the content from the book)
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The detergent market is a mature growth segment in the Indian FMCG sector and has been growing in early double digits since the last decade. The industry is characterized by high MNC presence and several unorganized small players operating in the segment. MNC’s like Unilever and Procter & Gamble seem to dominate the Indian detergent terrain followed by some noteworthy Indian companies like Rohit Surfactants Pvt Ltd (Manufacturer of brand ‘Ghari’) and Nirma Ltd which have been able to make their mark in the segment.


1.1    Product Definition

Detergents are defined as complete washing or cleaning products, which contain among their ingredients an organic surface-active compound (Surfactant) that passes soil-removal properties. Frequently the term detergent is used synonymously with surfactant but common industry practice treats the surfactant as one component.

Detergents are very complex mixtures of many substances, all chosen to impart a particular action in cleaning.

Soaps are the earliest form of detergents, though in the present world the term detergent is used for synthetic detergents derived from petroleum products. In this report, by term detergent we mean to signify only laundry detergents or fabric washing agents.

Indian detergent sector can be divided into two broad categories- Synthetic detergents and oil based laundry soaps. The chart below illustrates the classification of the same.


Figure 1 Detergent Sector in India- Classification

Source: NPCS Research

Earlier the industry was dominated by oil based laundry soaps but gradually synthetic detergents made inroads into the industry. Over the time, synthetic detergent category has seen tremendous growth and today it is the most popular category of detergents. Synthetic detergents gained popularity on the back of better cleaning performance than oil based soaps.

The Indian market for detergents is fairly mature with high penetration levels. The chart below demonstrates the region-wise consumption break up of detergents in India.

Figure 2 Detergent Sector in India- Consumption by Region

Source: CIER    

1.2    Product Uses & Applications

·         These are used in the domestic houses and in the industrial units for cleaning of clothes, garments etc.

·         It is largely used in the laundry units and garment industries.

          Detergent constitutes about 95 percent of total surfactants some of the important uses of washing cake and powder are in:-

a)    Hand Soaps and Shampoo.

b)    Special protective creams: cream including cold creams, vanishing creams,   absorption base creams and creams for special purposes such as depilatories,    deodorant.

c)    Cosmetics.

d)    Cleaning and degreasing of metals.

e)    Cleaning of glass and containers.

f)     Washing and treatment of food.

g)    Cleaning of painted surfaces.

h)   Cleaning of painted walls, roofs etc.

i)     Household washing.

j)     Removal of gelatin films.

k)    For making antiseptic soaps.

l)     Washing and cleaning of clothes, fabrics etc.

m)  Industrial equipment cleanings etc.


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