Protein bars are a nutritional supplement that provides protein, and potentially other nutrients, to your diet. Protein bars are a great alternative to unhealthy snacks. Tasty and filling, they can help ward off cravings and make sticking to your healthy eating plan much easier.

Energy bars are being marketed heavily and a multitude of brands are available in supermarkets, drug stores, and health food stores. Energy bars are convenient, travel well, and many contain reasonable amounts of fat, saturated fat, and sodium. Many are a good source of high quality protein without the cholesterol and saturated fat of high fat animal protein sources. Energy bars are easy to bring along with you and will not melt if they are exposed to heat all day.

Energy bars have been part of the outdoor scene since the Crusades in the middle Ages-and possibly before. Crusaders tucked an energy bar called the pan forte (a mix of flour, honey, shortening, nuts, and dried fruit) into their tunics to give a lift during long marches. Energy bars are usually more calorie- and carbohydrate-dense to provide you with your body’s preferred source of fuel (glycogen) while keeping you energized and satiated until your next meal. Energy bars, which are generally made up of fruits, grains and other carbohydrate-rich foods.

Protein bars include isolated protein from one or more sources; for example, milk, soy or eggs. They can include other ingredients as well that offer carbohydrates, fats, vitamins or minerals to bolster your intake of these nutrients, and they typically come in a variety of flavors for improved taste.

Protein bars are high protein, less carbohydrate foods that are consumed mostly by body builders, athletes, and weight watchers. Protein bars are a popular post workout food as they supply proteins needed for muscle enhancement minus the extra calories.

Most commercial protein bars have whey, milk or soy protein as their main ingredient. Some other ingredients included are eggs, sugar, peanuts, oats, and bananas. Chocolate, blueberries, hazelnut, butter and yogurt are also added as taste enhancers.

Some of the Protein Bars Benefits are as Follows:

·         It provides muscle-enhancing proteins

·         It helps curb appetite and reduce body fat

·         They lower triglycerides, cholesterol, and blood pressure

·         They are low in carbohydrates, sugar and fat, i.e., low in calories

·         Protein bars make for a convenient and non-messy snack

Few Indian major players are as under

Birla Research & Life sciences Ltd.

Cosmic Kitchen Pvt. Ltd.

Dukes Products (India) Ltd.

Innovative Foods Ltd.

Naturell (India) Pvt. Ltd.

Natures Basket Ltd.

Nihar Info Global Ltd.

Patanjali Ayurved Ltd.

Surya Foods & Agro Ltd.

Vestige Marketing Pvt. Ltd.

Market Outlook

The nutrition bars market in India is anticipated to grow at a CAGR of more than 29% during 2015- 2020 on account of increasing working population, rising per capita expenditure, growing incidences of lifestyle diseases and surging youth population. India nutrition bars market has a large base of young consumers, which account for majority of the workforce in the country and hardly find time for traditional cooking due to their busy schedule. As nutrition bar can be easily consumed at office spaces as well as during travel, young consumers are increasingly including nutrition bars in their daily diet plans.

Nutrition bars market in India is still in its embryonic stage, predominantly due to high product prices. However, the market is anticipated to grow at a significant pace during forecast period on account of increasing health conscious consumers and rising number of obesity and lifestyle related diseases in the country. Other key reasons attributed to boost market demand include changing lifestyle, rising disposable income and increasing middle class households. Moreover, nutrition bars manufacturers are playing crucial role in creating awareness among consumers by organizing various health camps where consumers can seek consultation from nutrition experts and dieticians.

'Nutrition bars provide a very convenient and easy way to supply essential nutrients to the body. Although the concept of these bars is still new in India, it is anticipated that these bars will become popular among consumers in the years to come. With increasing demand for healthy and nutritious food in the country, demand for nutrition bars is growing at a robust pace and it is expected to carve out a portion of the chocolate market by 2020.

Increasing consumer preference for healthy and nutritional alternative for meal to save time such as nutritional bar or energy bar which contains high protein and fiber content is expected to register an increase in demand for nutrition bar. Also, increased demand for nutritional bar for weight management with low fat and calorie products is expected to fuel the market over the forecast period. Nutritional bar is marketed as a meal replacement bars which contains high fiber ingredients, cereals, and carbohydrates to fulfil essential requirement of a meal and is served as breakfast meal in North America giving on-the-go people an easy alternative to skipping breakfast.

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