Cleaning products are a high demand product. People clean all of the time, everywhere. From churches to schools to homes and offices, people always need cleaning products.

Improved living standards, growing awareness regarding home cleanliness & sanitation, sophisticated homes and surfaces, the need for disinfection coupled with the frequent outbreaks of infectious disease are the factors driving the household cleaning market in India.

Floor Cleaners are the aid of housekeeping to keep the house neat and clean. Cleaning agents in general can be defined as that are used to assist the cleaning process. Cleaning is primarily the removal of dirt and dust. It is used to remove stains dirt, litter, and grit, sand which scratch and wear down the surface and to remove allergens, in particular dust.

Few Indian Major Players are as under

·         Henkel Spic India Ltd.

·         Hindustan Unilever Ltd.

·         Reckitt Benckiser (India) Pvt. Ltd.

Market Outlook

Floor cleaning market is the second largest product category of the toiletries and household cleansing market of India with revenues reported at INR ~ million in FY’2014. The floor cleaning market has been further segmented into dish wash bars, liquid and powder in which dish wash bars commanded a predominant share.

India Household Cleaning Market Outlook, 2021, the overall market for household cleaning is anticipated to grow with a CAGR of 22.74% in the next five years.

India cleaning chemicals market stood at $ 2,388 million in 2016, and is projected to grow at a CAGR of 15% in value terms to reach $ 9,655 million by the end of 2026, on the account of increasing incidence of various infections, rapid urbanization, coupled with growing number of new commercial setups and increasingly stringent safety standards. Additionally, setting up of new healthcare setups, rising disposable income and launch of new and innovative cleaning chemicals are propelling the market for cleaning chemicals in India.

The global market for household cleaners has witnessed growth at a steady pace in the past few years. The market has continued to gain significant profits across mature markets such as North America and Europe while also seeing encouraging growth across unconventional markets such as Asia Pacific and Latin America. Factors such as adoption of healthier lifestyles and the increasing concern for infectious diseases have been some of the key drivers of the market in the past years. There has been an increasing trend in the developed and the developing economies alike regarding the increasing use of homecare and hygiene products, which is expected to fuel the global demand for household cleaners. The increase in commercial use of household cleaners such as surface deodorizers and fabric refreshers has added to the demand for household cleaners.

The global household cleaners market was valued at US$ 27,468.6 mn in 2015, and is expected to reach US$ 39,400.9 mn by 2024, in terms of revenue. This will represent a CAGR of 4.1% from 2016 to 2024.

With a population of over one billion, India is one of the largest economies in the world in terms of purchasing power and increasing consumer spending, next to China. The Indian FMCG industry, with an estimated market size of ~ `2 trillion, accounts for the fourth largest sector in India. In the last decade, the FMCG sector has grown at an average of 11% a year; in the last five years, annual growth accelerated at compounded rate of ~17.3%.

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