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Stationery, Stationery Products, Pens, Pencils, Ink Pads, Staplers, Glue Pen, Pencil Boxes, Geometry Sets, Desk Accessories,Exercise Note Book,Files,School Stationery,Office Stationery,Writing Instruments,Envelope,All Pin,Ball Pen and Refills Projects

Stationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc. With the opening up of the economy, the top, and not only premium products, entered the market while high priced ones are being sold in small, unassuming way-side stores. One thinks of any global brand and it is here. These include designer and status symbol pens, be it Parker, Cross, Mont Blanc or Cartier.

The market for writing pens is estimated at 1600 to 2400 million pieces a year. By value, the total market for writing instruments is estimated at Rs 22 billion and is growing at around 8 to 9% annually. The informal sector's contribution to the market is placed at over Rs 6.6 billion or 30% of the total market by value and 65% by quantum. While by numbers the low-end market accounts for 90%, the premium and top-end segment accounts for less than a percent. The balance is accounted for by the moderately priced mid-priced products.

The global market in writing instruments is estimated at about USD 38 billion, of which global pen market accounts for nearly USD 30 bn. The Indian market size is relatively small. In terms of quality of pens, India ranks amongst the best in the world, well ahead of even China. However, India's export market is abysmally low at Rs 2 billion, while China exports Rs 50 billion worth of pens every year. Corporate gift segment in India is valued over a billion, growing at 15%.

The Indian market consists of around 15 large scale, 100 midsize and 900 small scale manufacturing units. These units have a combined production capacity of over 10 million pieces a day. 

About 80% of the revenues of the pen industry in India comes from pens with a price range of upto Rs 15. A small percentage of pens is priced in the range of Rs 100 to Rs 300 and miniscule of the market is contributed by the super-premium segment in which the price tag goes to as high as Rs 100,000 or more. While the market for lower price range (up to Rs 15) is growing at a rate of 7 to 8% annually, the market for pens above that range is growing at 8 to 10%. The rate of growth of high priced writing instruments is much higher - basically because of a small base. There is, nevertheless, in the recent period, a price upgradation in evidence at the low-end. As the market is developing in the new ambience, the products are getting upgraded.

The market is segmented broadly into products required by (a) young students (many of whom depend only on pencils and ball point pens), (b) frequent users (in offices, commercial and public establishments), (c) occasional users (like housewives and literate manual workers). While India's literacy rate is low, all literates do not use ball or fountain pens, if at all, only occasionally. Obviously, the per person usage is limited mainly to (a) and (b) segments. The usage norms differ from function to function; even as it does from one person to another and certainly from one segment to another. 

The students account for 55 to 60% of the off-take followed by executives at 20-25% and other multilevel users accounting for 15 to 20% of the market.

The existing scenario gives an indication that the market in being dominated by the ball point pens, which accounts for 70% of the total demand for pens in India, followed by gel pens (20%), fountain pens (4%). The rest accounts for only 6% of the market. A majority of users, 85%, use blue ink, while black, red and other colour inks are used by about 15%.

The major players in India include Luxor Writing Instruments, Cello, Reynolds, Add Pens, Goldmate, Today's Writing Products, Rotomac Pens, Stic Pens, Linc Pens & Plastics, GM Pens International, Flair Pen.

We can provide you detailed project reports on the following topics. Please select the projects of your interests.

Each detailed project reports cover all the aspects of business, from analysing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential, negotiating with collaborators, investment decision making, corporate diversification planning etc. in a very planned manner by formulating detailed manufacturing techniques and forecasting financial aspects by estimating the cost of raw material, formulating the cash flow statement, projecting the balance sheet etc.

We also offer self-contained Pre-Investment and Pre-Feasibility Studies, Market Surveys and Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Selection of Plant and Machinery, Manufacturing Process and or Equipment required, General Guidance, Technical and Commercial Counseling for setting up new industrial projects on the following topics.

Many of the engineers, project consultant & industrial consultancy firms in India and worldwide use our project reports as one of the input in doing their analysis.

We can modify the project capacity and project cost as per your requirement.
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NameCapacityCost *Return %
Chalk Crayon Industry-0.000.00
Adhesive (Fevicol Type)-0.000.00
Adhesive Industries laminated Fevicol Sticker DDL and other Types Adhesives-0.0050.00
All Purpose Adhesive-0.0064.00
Cellophane Tape-0.0044.48
Gummed Paper Tape-0.000.00
Pressure Sensitive Adhesive For Bopp Tapes-0.0046.41
Pressure Sensitive Self Adhesive PVC Tape-0.000.00
Polyester Transparent Self Adhesive Tape-0.000.00
Pressure Sensitive Self Adhesive Tapes-0.0041.09
PVC Insulating Tape-0.000.00
Automatic Pen Refills Plant-0.000.00
Ball Point Pen Refills-0.0036.00
Ball Point Pen Ink-0.000.00
Ball Point Pen & Refills-0.000.00
Ball Point Pen, Refills & Ink-0.000.00
Ball Point Pen Refill Ink-0.0050.00
Ball Pen Refill-0.000.00
Ball Pen Nozzle-0.000.00
Chalk -0.000.00
Colouring Pencils-0.000.00
Disposable Ball Pens-0.000.00
Exercise Note Book & Offset Printing Press-0.000.00
Fluorescent Marking Pen-0.000.00
Lead Pencils-0.000.00
Magic Slates-0.000.00
Mini Note Book Industry-0.000.00
Note Books, Registers and Files-0.000.00
Plastic Files-0.000.00
Paper Pins & staplers-0.000.00
Pencil Carbon Papers-0.0040.82
Pencil Slates-0.000.00
Pencil Sharpener Blade-0.000.00
Pointed Nozzle (Tip) Ink Pen (Japan Type)-0.000.00
Slate Pencils-0.0031.33
Gem Clips & Paper Pin-0.000.00
Geometrical Instruments (Divider & Compass)-0.000.00
Staple Pins-0.000.00
Ball Point Pen Refills-0.000.00
Ball Point Pen Refills (Jotter Type)-0.0043.14
Chalk Crayon Industry-0.0053.70
File Board/Duplex Board-0.0038.00
Paper Envelopes-0.000.00
Paper Envelopes-0.000.00
PVC Self Adhesive Tapes90,000 Kgs/Year of PVC Tape0.0053.00
PVC Profile -0.000.00
School Rubber (Pencil Eraser)80,000 Gross/Year0.000.00
Plastic Files & Its Smaller Components 0.000.00
White Paper (used in Zerox)-0.000.00

  • Cost is in Indian Rupee INR '00,000 (hundred thousand/Lakhs)
  • T.C.I is Total Capital Investment
  • We can modify the project capacity and project cost as per your requirement.
  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.

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