Soaps and Detergents are cleaning products that have become an essential part in our daily lives. Cleaning products play an essential role by safely and effectively removing dirts, germs and other contaminants, and thus promote a hygienic lifestyle.
Toilet soaps account for the largest single share of about 10% in the Rs 480 billion FMCG market. The toilet market is getting saturated at a high penetration level of 98% and is growing at a very modest rate. The toilet soap, once only an urban phenomenon, has now penetrated practically in all areas including remote rural areas. The incremental demand flows from population increase and rise in the usage norm impacted as it is by a greater concern for hygiene. Increased sales revenues would also expand from upgradation of quality or per unit value.
The market is littered over with several leading national and global brands and a large number of small brands which have limited markets. The popular and premium brands include Lifebuoy, Lux, Cinthol, Liril, Rexona, Shikaki, Nirma, Dettol etc.to name a few. The inventory, however, changes by the quarter-if not by the month.
The market is expected to grow at rates ranging from under 4% to around 4.5%. These are very modest rates considering that the lifestyles not only of urbanites, but even of well-off rural folks are changing at a very high pace.
The leader in the toilet soap category, HLL enjoys a high market share, followed, a way behind by Godrej Consumer Products, Nirma, Reckitt Benckinser etc.
Detergent powders are laundry-cleaning products that are made using a synthetic surfactant in place of the metal fatty acid salts, which are used in soaps. Made in powder form, these detergents are also sold as laundry powders, hard surface cleansers, etc. Majority of the powder detergents has soap in their mixture of ingredients; however they basically function more as a foam depressant than as a surfactant. Detergents ,as a constituent of the overall chemicals industry, accounts for a near 9% of the total demand for all chemicals estimated at around Rs 315 billion. Detergents, chemically known as alfa olefin sulphonates (AOS) are used as fabric brightening agent, anti-deposition agent, and stain remover and as a bleacher. The overall market is estimated at around Rs 28 billion. A major input for the production of detergents is a petrochemical, Linear Alkyl Benzene (LAB), while soaps rely more on an inorganic chemical, caustic soda, a s a major input.
Detergents are available as powder, bars and liquids. Bars make up for less than half of the market, while powders have more than a third of the market. Liquids have 12% presence in the market. The bar market is dominated by Hindustan Lever(HLL) with a share of over 40% swayed by its brands.-Rin,wheel,555,shakti,OK.
The super-premium market, making up for around 10% of the overall detergents market, is dominated by Surf Excel from HLL and Ariel from proctor & Gamble. The two together have a near 90% market with the rest coming in from players like Henkel SPIC.
In the sub premium segment, Nirma from Nirma Soaps and Wheel from HLL are the major players with small presence from an array of brands like Trilo, Hipolin, Tide, Key, Chek, and others.
Toilet soaps and detergents, despite their divergent brands, are not well differentiated by the consumers. It is, therefore, not clear if it is the brand loyalty or experimentation lured by high volume media campaign, which sustains them. A consequence is that the market is fragmented and mercurial. It is obvious that this must lead to a highly competitive market.
How to prepare Household and Industrial Detergents Project Report?
Detergents are amongst the most popular industrial products. Every home, institution, and company uses some form of detergent for everyday cleaning. Here are the key parts of a report for household and industrial detergents project.
1. Introduction: Highlight the justification for a detergent manufacturing plant and a brief overview of the entire project proposal on soap production.
2. Properties of detergents: A detailed review of the chemical properties of soaps and detergents.
3. Applications of detergents: An explanation of the various uses of household and industrial detergents in the target market.
4. Manufacturing standards: Explain product conformity to BIS specifications and categorization for a soaps and detergents project. The report must show how the detergent will adhere to applicable class specifications.
5. Marketing Strategy: A market review report on available detergent brands and market structure. You may need a soap analysis project report.
6. Competition review: Assess existing detergent manufacturers to determine competition. It helps to plan how to penetrate the soap market.
7. Technology: The formula of detergents and the manufacturing process.
8. Formulation: Narrate how you will mix ingredients to create a unique brand to meet your target market demands.
9. Packaging and branding: Soaps take different forms and colors. Plan to brand in a way that mesh with customer expectations.
10. Pollution control: Acid slurry and other ingredients used may lead to environmental pollution. Take the necessary measures for pollution control. You should also include effluent treatment options.
Soap and detergent manufacturing plant
Among the most workable business ideas is setting a soaps and detergents project. A project on detergent making is economically viable due to the availability of materials. The manufacturing process is also simple and affordable. Are you interested in a soap detergent project? Let me outline some of the things you need to consider for a soap and detergent making plant.
1. Demographic characteristics of the target market
Detergents fall into heavy-duty, phosphate-free, and fabric soft detergent categories. Which of these best suits your target market?
2. Formulation
Ingredients may be the same for different manufacturers, but each uses a customized formulation to meet his market needs.
3. Budget
Soap and detergent market has many players. You may have to start with a lean budget and widen as your sales increase.
4. Business plan
You can use some experts to develop a project on soaps and detergents for your plant.
5. Legal considerations
Soap and detergent projects must meet BIS specifications for soaps and detergents. You likewise need to obtain relevant licenses for the preparation of soap projects.
6. Sources of Raw Materials
Identify ideal and cost-effective suppliers for your raw materials such as sulphuric acid and hydrocarbons.
7. Management
Get managers with expertise in the detergent manufacturing processes. The two dominant processes are raw material mixing and spray drying processes.
8. Waste management strategy
Lastly, set clear guidelines for disposal of Sulphur-based waste products and effluents.
Cleaning Soaps and Toiletries Project Report
Using cleaning soaps is well-known dirt removing practice. The demand for both soap and toiletries is ever increasing. High demand has seen a rise in the number of companies manufacturing soaps and toiletries. You must have a well-thought-out project report for your company to break even.
A good project report on manufacturing detergent soap should address several key issues. These range from project objectives, management, marketing, and financial aspects. Whatever form the report takes, a soap and detergent project pdf should answer the following basic questions:
a). What are the prevailing trends in the soap and toiletries market? If you are in India, find out how many firms in India manufacture soaps.
b). Within your target market, is soap and toiletry making business feasible? First, write a feasibility study on soap making.
c). How about your financial ability? Do you have the money needed to maintain the soap and toiletries production unit? Remember, the soap and detergent market is flooded with washing soap names. It will take a while to break-even.
d). What is the equipment needed for soaps and detergents chemistry project?
e). What process and formulation will I use in my project on the soap? Are you familiar with the preparation of a detergent chemistry project?
Detergent and Cleaning Powder Manufacturing Process
Cleansing agents soaps and detergents are made from hydrocarbons obtained from crude oil. In washing soap manufacturing process, sulphuric acid is added to the hydrocarbons to make surfactant.
So, what are detergents chemically? They are surfactants with added ingredients to make them more efficient. Soap powder manufacturers usually add builders for this. There are two preferred methods used in the soap and detergent industry. These are the processes you are likely to find in use if you visit any washing powder factory.
1). Blender Method
In this process, detergents and soaps are made by first mixing ingredients in a blender. Resulting liquid detergents are dried on a conveyor belt and packaged as powder soap.
2). Agglomeration Method
Cleaning powder is made by first mixing ingredients in an agglomerator. Liquid ingredients are then sprayed on the dry mix and blended more. The resulting mixture is dried and pulverized into an industrial soap powder.
Acid slurry manufacturing business plan
Most detergents used for cleaning clothes and utensils contain acid slurry. A feasibility study on liquid soap production pdf will not be complete without a plan for acid slurry supply.
An acid slurry manufacturing business plan has the following basic components:
1. Description of the chemical nature of acid slurry and its preparation. It should also include cleansing action of soap and detergent project and soap and detergent chemistry.
2. Justification for the need for acid slurry manufacturing plant.
3. A report on local demand for soaps and detergents. These determine the viability of the acid slurry production project.
4. Source of dodecylbenzene and sulphuric acid.
5. Availability of staff knowledgeable in both continuous and batch methods of acid slurry production.
6. Estimation of financial investment for the acid slurry factory. This should be determined by the processing method, whether continuous or batch process.
7. An ideal site should be accessible, near adequate water and electricity supply, and closer to both market and material sources.
Reasons for buying our reports:
This report helps you to identify a profitable project for investing or diversifying into by throwing light to crucial areas like industry size, market potential of the product and reasons for investing in the product
This report provides vital information on the product like its characteristics and segmentation
This report helps you market and place the product correctly by identifying the target customer group of the product
This report helps you understand the viability of the project by disclosing details like machinery required, project costs and snapshot of other project financials
The report provides a glimpse of government regulations applicable on the industry
The report provides forecasts of key parameters which helps to anticipate the industry performance and make sound business decisions.
Our Approach:
Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years.
The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players
We use reliable sources of information and databases. And information from such sources is processed by us and included in the report
