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Market Research Report on Packaged Fruit Juices & Drinks in India (Present & Future Potential, Market Insights, Growth Drivers, Opportunities, Industry Size, Porters 5 Forces, Demand Analysis & Forecasts upto 2017)

Market Research Report on Packaged Fruit Juices & Drinks in India (Present & Future Potential, Market Insights, Growth Drivers, Opportunities, Industry Size, Porters 5 Forces, Demand Analysis & Forecasts upto 2017)

Author: NPCS Team
Format: Paperback
ISBN: 9789381039540
Code: NI281
Pages: 84
Price: Rs. 35,400.00   US$ 750.00

Published: 2014
Usually ships within 4 days

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Fruit beverages in India have come a long way since their first forms to find their permanent place in Indian households. Today you will find yourself bewildered with the choices available if you wish to drink a fruit beverage. Innumerable and eclectic flavors combined with several variants (juices, drinks or nectars), is a testament to the fruit beverage industry transformation. In the view of the rising future potential of the industry, Niir Project Consultancy Services has released a new research report titled “Market Research Report on Packaged Fruit Juices & Drinks in India (Present & Future Potential, Market Insights, Growth Drivers, Opportunities, Industry Size, Porter’s 5 Forces, Demand Analysis & Forecasts upto 2017)”. The report aims at providing a thorough understanding and analysis of the industry by deeply exploring the present status as well as the future prospects of the fruit beverage sector in India in the wake of evolving market dynamics.
The report establishes the study by covering data points like growth drivers for the industry, opportunities, present scenario, demand supply estimation & analysis, porters 5 force analysis and key player information. The report begins with a brief on global status of the fruit beverage industry and then shares information on the current status of the industry on the domestic front. The report discusses the overview of the sector along with its classification and structure and then further proceeds to analyze the growth drivers and opportunities for the industry. Rising per capita incomes of the Indians, bulging middle class, surging modern trade and growing urbanization will be the macro economic factors that will contribute to its growth. Escalating health consciousness among Indians has lured them towards fruit beverages and the players have left no stone unturned in capturing this sudden rush of demand. Although the fruit beverage industry is dominated by the loose beverage segment, the share of packaged fruit beverages is gradually rising and eating away the other share.
The report then discusses the demand-supply scenario of packaged fruit beverages in India by analyzing various aspects. The demand for packaged fruit beverages is captured by studying the consumption volumes and the industry revenues while the supply side involves scrutiny of estimated fruit processing units in the country along with the fruit production statistics of India.The data discussed above is supported by graphical representations wherever necessary along with the key forecasts. Moving forward, the report analyzes the attractiveness of the sector by evaluating the status of porters 5 forces prevalent in the sector. The sector is said to be most attractive when the 5 forces are their weakest and the report explicates the forces methodically to simplify the analysis.
The next segment of the report includes industry players details like key player business profile and financial comparison of companies operating in this segment. Profiles of companies like Dabur India, PepsiCo India, Coca-Cola India and Parle Agro are included while peer group financials includes contact information like address of registered office, director’s name and financial comparison covering balance sheet, profit & loss account and several financial ratios of the players. The report ends with a promising outlook of the sector.
The fruit beverage industry in India is on its mark for a great run to success. Changing consumer dynamics like rising incomes, shifting preferences towards healthy drinks and changing perceptions will contribute majorly for the industry’s next growth phase. Macro-economic factors like spurt in the modern trade, growing urbanization in the nation and burgeoning middle class will further lend a helping hand to the sector.

Reasons for Buying this Report:
• This research report helps you get a detail picture of the industry by providing overview of the industry along with the market structure and its classification
• The report provides in-depth market analysis covering major growth driving factors for the industry and opportunities prevalent
• This report helps to understand the present status of the industry by elucidating a comprehensive scrutiny of the demand – supply situation with forecasts and porters 5 force analysis
• Report provides analysis and in-depth financial comparison of major players/competitors
• The report provides forecasts of key parameters which helps to anticipate the industry performance

Our Approach:
• Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years.
• The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players
• We use reliable sources of information and databases.   And information from such sources is processed by us and included in the report

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Table of Contents

1.1 The Global Scenario
1.2 The Indian Scenario
1.2.1 Classification
1.2.2 Structure
2.1 Growing Health Consciousness
2.2 Rising Incomes
2.3 Surging Modern Trade
2.4 Convenient Packaging
2.5 Changing Perceptions & Preferences
2.6 Burgeoning Middle Class
2.7 Increasing Rural Appetite
2.8 Urbanization
2.9 Low Per Capita Consumption
2.10 Rising Share of Packaged Category
3.1 Demand Analysis
3.1.1 Consumption of Packed Fruit Beverages
3.1.2 Market Size
3.2 Supply Analysis
3.2.1 Processing Units
3.2.2 Fruit Production
4.1 Bargaining Power of Buyers
4.2 Bargaining Power of Suppliers
4.3 Rivalry among Existing Players
4.4 Threat of Substitutes
4.5 Threat of New Entrants
5.1 Key Player Profiles
5.1.1 Dabur India Ltd
5.1.2 PepsiCo India Holdings Pvt. Ltd.
5.1.3 Parle Agro Pvt. Ltd.
5.1.4 Coca-Cola India Pvt. Ltd.
5.2 Peer Group Financials
5.2.1 Contact Information Registered Office Address Director’s Name
5.2.2 Key Financials Plant Capacity & Sales Raw Material Consumption
5.2.3 Financial Comparison Assets Liabilities Structure of Assets & Liabilities Growth in Assets & Liabilities Income & Expenditure Growth in Income & Expenditure Cash Flow Liquidity Ratios Profitability Ratios Return Ratios Capital & Turnover Ratios

List of Figures & Tables

Figure 1 Top Ranking Beverages in Global Beverage Industry
Figure 2 Non-alcoholic Beverage Industry in India- Classification
Figure 3 Fruit Beverage Industry in India- Classification
Figure 4 Indian Fruit Beverage Industry- Structure
Figure 5 Top 3 Obese Countries in the World
Figure 6 India's Annual Per Capita Income (2008-14, In INR)
Figure 7 Share of Beverages in Total Household Expenditure (2005-12, In %age)
Figure 8 Indian Retail Industry- Structure
Figure 9 Indian Middle Class Population (2011-2026)
Figure 10 Indian Population- Rural & Urban (In Crores)
Figure 11 Per Capita Consumption of Fruit Beverages in India and Other Countries (In Litres)
Figure 12 Rising Share of Packaged Category in Indian Fruit Beverage Industry
Figure 13 Packaged Fruit Beverages in India- Consumption (2007-17, Volume)
Figure 14 Packaged Fruit Beverage Industry in India- Market Size (2011-17, In INR Billions)
Figure 15 Fruits & Vegetables Processing Units in India (1994-2011)
Figure 16 Installed Capacity of Fruit & Vegetable Processing in India (In Million Tonnes)
Figure 17 Fruit Production in India (2009-17, In Million Tonnes)
Figure 18 Dabur India Ltd- Shareholding Pattern (March 2014)

Table 1 Presence of Key Food Retailers in India- Total Stores
Table 2 Bargaining Power of Buyers
Table 3 Bargaining Power of Suppliers
Table 4 Rivalry among Existing Players
Table 5 Threat of Substitutes
Table 6 Threat of New Entrants
Table 7 Dabur India Ltd- Financial Summary (2011-13, In INR Millions)

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Sample Chapters

(Following is an extract of the content from the book)
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1              OVERVIEW


Fruit beverages are a high growth segment in Indian beverages industry. The segment has evolved with a consistent change in consumer preferences for fruit based drinks from tradition carbonated or aerated drinks. Fruit drinks are increasingly finding their space in Indian kitchens replacing their carbonated counterparts. We estimate that the sector has high potential to grow in the coming years and will surely solidify its place in the Indian households. The factors that have and will continue to lend a hand to its spiraling growth are changing consumer dynamics like rising incomes, growing health consciousness and urbanization.


1.1          The Global Scenario


Global fruit beverage market is also experiencing same kind of growth with renewed consumer taste for fruit based beverages. Although, industry estimates indicate that fruit juices are not anyway closer to be tagged as globally preferred drink, it has the potential to overcome its several counterparts.

A leading research firm estimates global fruit and vegetable juice market has all the triggers in place to cross 65 billion liters by 2015. The emerging categories like fortified and natural juices will drive the volumes ahead.








Source: NPCS Research, Industry Data

1.2          The Indian Scenario


Fruit based beverages fall under the umbrella of non-carbonated drinks category in non-alcoholic beverage sector. Fruit drinks market in India is fast evolving and emerging as the fastest growing sector in the non-alcoholic beverage segment. Indian non-alcoholic beverage segment has witnessed rapid success in last few years with non-carbonated section emerging as the strong pillar. There has been a strong shift of consumer preferences from carbonated drinks to the non-carbonates.  Rising health awareness and rising lifestyle diseases have brought in the majority of push for the sector.

The chart below demonstrates the classification of non-alcoholic beverage segment in India.

Figure 2 Non-alcoholic Beverage Industry in India- Classification


Source: NPCS Research



1.2.1      Classification



Figure 3 Fruit Beverage Industry in India- Classification




Fruit Drinks: Have less than 20% of real fruit pulp

Nectars: Have between 20-90% of real fruit pulp

Fruit Juices: Have over 90% of real fruit pulp








1.2.2      Structure


Market for fruit beverages includes fruit juices and related products, such as nectars squashes, concentrates and fruit drinks. Of this, only 10% is accounted for by packaged products and the rest is sold loose.


Figure 4 Indian Fruit Beverage Industry- Structure


Source: NPCS Research


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