Agro-food business in Rajasthan Agro-food business is a multi-billion dollar industry in the Rajasthan region. This sector contributes to the livelihoods of both farmers and farm laborers in Rajasthan as well as small and medium-sized businesses. In addition, it creates jobs and stimulates the local economy in rural areas. The agro-food business in Rajasthan is estimated to have a share of about 40% of the total agro-food business in India. It contributes 39% of the total value of goods and services and employs 24% of the total workforce.
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Which food business is profitable in Rajasthan?
- Rajasthan produces a wide variety of fenugreek, mustard, bajra, cumin, coriander, etc., in a number of different forms. The most common are processed into flour, which is made into bread or baked into biscuits, cake, or pastries. Fenugreek seed oil is also made from fenugreek in Rajasthan.
- In addition to producing oilseeds and oil, Rajasthan is also a major producer of Chana and masoor dal, both of which are processed into a variety of products. The largest producer of dal in India is from Rajasthan. The state is also a major producer of both red and whole masoor rice, which is used in traditional dishes such as rajma (red kidney bean) and halva.
- Rajasthan is also the leading producer of milk in North India. Saras Milk product brand of Rajasthan Cooperative Milk Producer Union has its outlets in the capital, Jodhpur (HQ), and other major cities such as Jaipur and New Delhi.
- The state has several smaller dairies as well, which produce a wide range of milk-based products such as butter, yogurt, and cheese. The most well-known cheese is ‘Rajasthan’, which is a yellowish cheese with a strong aroma.
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Government initiative to promote agri-business in Rajasthan
- The government has taken a step to make agro-business flourish and help farmers increase their income. In order to do so, the state launched the ‘Rajasthan Agro-Market Exposition & Fairs’ in October 2016. This was the first time that exhibition was organized by any government in the country.
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2. Rajasthan Agro-processing, Agri-business & Agro-export Promotion Policy, 2019 – This policy has been formulated to promote the agro-processing industry in the state, which includes the production, processing, and marketing of agricultural products. It has also been formulated to promote the agri-business industry, which focuses on the production of crops, and the agro-export industry, which focuses on the export of crops.
- Food parks – Food parks are a new way to experience the local cuisine and culture of Rajasthan. Food parks are located in unique places, such as lakeside restaurants, heritage sites, and even inside shopping malls. They offer a variety of dining experiences, such as sitting down at a restaurant with a view of the lake, and eating at a heritage site. The food at a food park is usually cheaper than traditional restaurant cuisine, but the quality of food is usually as good as or better than in traditional restaurants.
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Reasons to invest in Rajasthan Agro-Food Business
- They have 6 food parks, and one mega Food Park, which is located in Ajmer.
- 2 zones for agro-export
- Has 8 inland container depots
- Excellent network of roadways and railways for easy transportation of products.
- Rajasthan has the highest rank in the stand-alone Export Preparedness Index 2020 among the landlocked states.
If you are planning to start your business in the food and agro sector in Rajasthan, you can take the help of NIIR consultancy services. NIIR sets the standard for integrated Consultancy services. Our belief in open communication and partnership, which is at the heart of everything we do, helps us in providing our clients with the best of the knowledge and business insights that can help them attain their individual business goals.
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