We, NPCS, the industry over years, tend to provide the best knowledge of multiple industries through books by working with efficient academics and authors. Hence, we are here with a detailed report, demands analysis, sector outlook, forecasts up to 2017 as per NIIR Project Consultancy Services, sharing analysis of sanitary napkins’ industry in India, and various other aspects of feminine hygiene products in the market. It includes opportunities, challenges, demands on international level, comparison report, in next 5 years.

Related Videos:- Hygiene Products, Essential Personal Hygiene Products, Feminine Hygiene Products

As much as Indian women are going to remain aware of the importance of hygiene, the scope in feminine hygiene products industry is going to rise. As it is still a taboo especially in rural areas for Indian women to talk and raise their voices about such crucial concerns. Certain awareness measures are being taken by the government and NGOs to make as many people aware of the problem. To exemplify, movies, nukkad-natak, advertisements, awareness campaigns, sex education and awareness of hygiene are been provided in schools and colleges. All these steps are to target the market potential of sanitary napkins and see an increment in its condition.

Related Books: –  Market Research Report on FEMININE HYGIENE PRODUCTS

Opportunities and Growth Rate in India of the Hygiene Products Industry

• With the increase in women awareness and urbanization, India is giving growth to the industry of sanitary napkins which is not only a healthy and safest practice, but it is also good for growth of the hygiene product industry.
• As compared to other competitive brands such as Johnson n Johnson, any new startup can have its roots setup in this industry by simply setting the bar lower than its competition, thereby attracting the attention of the audience towards the product in initial days and later increasing the cost, once known strategy would work as per NPCS.
• A detailed report by NIIR Project Consultancy Services suggests that a 21 percent growth rate i.e INR 45.9 billion was seen in the sale of the sanitary napkin industry and was even forecasted to be increased by 4 to 5 percent in the near future. The considerate points taken were an increase in awareness among youth and every individual through different platforms such as theatre, media, cinema, advertisements, low cost napkins availability, and rising women population.
• In addition to this, the modernization is bringing new demands from the youth as a result of several concerns such as chemicals in sanitary pads being harmful to some, loss to environment where pollution is at large scale – disposable and environment friendly napkins, tampons, and even menstrual cups are being considered along with some organic cotton sanitary napkins. It gives immense opportunity to the hygiene products industry to rise and innovate.
• Another factor for the growth of this industry is the initiative taken by the government to make Indian people aware of the importance of women hygiene. It was ensured by major people in society who are closer to the young ones such as teachers, parents to be well aware of passing on the same to their kids especially in rural areas. The Swatch Bharat Abhiyan, was one among the initiatives to share the safe practices of menstruation and other hygiene to avoid other malpractices.

Related Projects: – Hygiene Products, Essential Personal Hygiene Products, Feminine Hygiene Products

Conclusion

NIIR Project Consultancy Services focuses on providing exclusive information to benefit the entrepreneurs and other businessmen, hence we suggests you to get a book, Market Research Report on Feminine Hygiene Products(Sanitary Napkins And Pads) In India Opportunities, Demand Analysis, Market Share, Industry Size, Sector Outlook, And Forecasts for a detail picture of industry. The report helps you analyze the performance of industry, and take subtle decisions for business.

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