Water is the necessity of our daily life, it’s so important for us that we need clean, safe and sanitary water every day, and usually there’s a more strict inspection standard in the more advanced country.

Potable spring waters containing, sulphur iron, magnesium and other mineral salts occurring in certain regions are claimed to be beneficial to human metabolism. The therapitic value of such waters is questionable carbonated mineral waters also contain lithium salts.

There are two kinds of drinking water in the market. One is the natural water, which is called mineral water. The other is processed water coming from underground or from the pipe of water plant, which is called R.O. water, space water or pure water.

 

Uses and Application

Mineral water is bottled under very hygienic conditions under strict quality control before being marketed. Its major use is in five star Hotels and Hospitals where good quality pure water is required for potable purposes. It is marketed at places and regions where hygienic drinking water is not freely available.

 

Market Survey

The bottled water market is growing at a rapid rate of around 20% a year (down from 50 to 60%). At this growth rate, the market is estimated to overtake the soft drinks market soon. Multi-nationals Coca-Cola, Pepsi, Nestle and others are trying to grab a significant share of the market. There are more than 1800 brands in the unorganized sector. The small players account for nearly 19% of the total market.

Bottled water industry, colloquially called, the mineral water industry, is a symbol of a new lifestyle and health-consciousness emerging in India. While a large segment of the population is struggling to get access to potable water supply, a new generation - especially in the urban areas - is getting accustomed to bottled water paying handsome prices.

The growth trends in packaged drinking water and a growing demand is indicative of the fact that water and its variants will be the single largest beverage category, growing and becoming at least 20 times of the current market size within the next 10-12 years.

There is a very good scope for this product and it is the right time for new entrepreneurs to venture into this field.

 

Few Indian Major Players are as Under :-

Ajay Enterprises Ltd.

Akash Housing Ltd. [Merged]

Aradhana Snack Foods Co.

Bikaji Marketing Ltd.

Bisleri International Pvt. Ltd.

Durgapur Projects Ltd.

G E I Foods Ltd.

Golden Anchor Pvt. Ltd.

Jagatjit Industries Ltd.

Keventer Agro Ltd.

Mohan Meakin Ltd.

Mount Everest Mineral Water Ltd.

N E P C Agro Foods Ltd.

Nuway Organic Naturals India Ltd.

Orient Beverages Ltd.

Parle Bisleri Pvt. Ltd. [Merged]

Parle International Pvt. Ltd.

Pepsico India Holdings Pvt. Ltd.

Pondicherry Agro Service &Inds. Corpn. Ltd.

Rose Valley Inds. Ltd.

Sparkle Foods Ltd.

Sri Sarvaraya Sugars Ltd.

Surat Beverages Ltd.

Vaarad Ventures Ltd.

Vijay Shanthi Builders Ltd.

 

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