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NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. Its various services are: Pre-feasibility study, New Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Preparation of Project Profiles / Pre-Investment and Pre-Feasibility Studies, Market Surveys / Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Section of Plant /Process / Equipment, General Guidance, Technical and Commercial Counseling for setting up new industrial projects.

NPCS also publishes varies books, directories, databases, detailed project reports, market survey reports on various industries and profit making business. Besides being used by manufacturers, industrialists and entrepreneurs, our publications are also used by professionals including project engineers, information services bureau, consultants and consultancy firms as one of the input in their research.

Books & Directory
NIIR PROJECT CONSULTANCY SERVICES offers a huge range of publications and directories such as handbooks on various industries, exporters & importers directories, ect. which are updated on a regular basis to provide latest business related information.
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New Arrivals

Emerging Opportunities in Booming INDIAN MAIZE PROCESSING INDUSTRY-Corn Starch, Dextrose, Liquid Glucose, Sorbitol, Gluten Meal, Germ Oil (Why to Invest, Core Project Financials, Potential Buyers, Market Size & Analysis)

NPCS Team
9789381039434, NI271, Paperback
Price: Rs. 39,326.00   US$ 650.00

The research report titled Emerging Opportunities in Booming INDIAN MAIZE PROCESSING INDUSTRY-Corn Starch, Dextrose, Liquid Glucose, Sorbitol, Gluten Meal, Germ Oil (Why to Invest, Core Project Fin ...

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Best Sellers

The Complete Technology Book on Wax and Polishes (Reprint)

NIIR Board of Consultants & Engineers
9788178330129, NI183, Paperback
Price: Rs. 1,675.00   US$ 150.00

Wax and polishes are used for many purposes. Wax has their principal use in waterproofing; they are mainly consumed industrially as components of complex formulations, often for coatings. Waxes co ...

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New Arrivals

Market Research Report on FEMININE HYGIENE PRODUCTS (Sanitary Napkins & Pads) in India Opportunities, Demand Analysis, Market Share, Industry Size, Sector Outlook & Forecasts Upto 2017

NPCS Team
9789381039403, NI268, Paperback
Price: Rs. 30,338.00   US$ 500.00

The Market Research Report on FEMININE HYGIENE PRODUCTS (Sanitary Napkins & Pads) in India- Opportunities, Demand Analysis, Market Share, Industry Size, Sector Outlook & Forecasts Upto 2017 release ...

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Selected Formulary Book on Inks, Paints, Lacquers, Varnishes and Enamels

NPCS Board of Consultants & Engineers
9788190439855, NI192, Paperback
Price: Rs. 1,475.00   US$ 150.00

A formula is an entity constructed using the symbols and formation rules of a given logical language. In science, a specific formula is a concise way of expressing information symbolically as in a ...

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Project Profiles
NIIR PROJECT CONSULTANCY SERVICES offers a huge range of publications project reports and profiles on varoious industrial and profitable projects with complete details of pre-feasibility, market survey, capital requirement, rate of return and break even point.
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Market Research Report on Milk Processing &Dairy Products in India (Butter, Yogurt, UHT Milk, Cheese, Ice Cream, Ghee & Other Products)

Market Research Report on Milk Processing & Dairy Products in India (Butter, Yogurt, UHT Milk, Cheese, Ice Cream, Ghee & Other Products) Market Prospects, Present Scenario, Growth Drivers, Demand-Supply Statistics, Industry Size, Sector Outlook, Analysis & Forecasts upto 2017 If you find yourself bewildered by innumerable variants of cheese, flavored yogurts, ice creams or UHT milk, in an expansive section of a modern retail store, then assume that you have hit the much evolved dairy section. Gone are the days when shopping of dairy products just meant choosing between plain curd or Cottage Cheese or basic sandwich spread, today dairy products have outdone their first forms and evolved into much urbanized and modern consumer centric products. To establish a better understanding of market potential of the evolved dairy products in India, Niir Project Consultancy Services has released a new study titled ‘Market Research Report on Milk Processing & Dairy Products in India (Butter, Yogurt, UHT Milk, Cheese, Ice Cream, Ghee & Other Products)- Market Prospects, Present Scenario, Growth Drivers, Demand-Supply Statistics, Industry Size, Sector Outlook, Analysis & Forecasts upto 2017’. The report identifies the current& future market prospects of dairy products, the value drivers that will trigger the growth, opportunities & challenges faced by the sector coupled with government initiatives and porters 5 forces analysis of the industry. It helps you classify dairy industry on the basis of its business attractiveness and investment potential which can prove to be a vital link in prudent business decision making. The report provides a comprehensive analysis of the dairy products sector along with the financial details of dairy products companies. It begins by a brief on global dairy sector and then proceeds to discuss the Indian scenario of dairy industry in detail. It discusses the present scenario, structure and classification of the industry while defining the scope of the report. The sector has moved away from large consumption of milk in unprocessed and fluid form to higher intake of processed dairy products. The known factors for such rising preference for processed dairy products include growing disposable incomes, urbanization, spiraling trend of modern retail and growing acceptability of processed products. The report analyzes the above mentioned factors in growth drivers section supported by graphical representation and forecasts of data points. Growing population of middle class households pose immense opportunities for a host of consumer industries; dairy being one of them. With higher incomes in their pockets and growing western influence on their taste buds, Indian middle class is well equipped to experiment with new products which will have a domino effect on the consumption of dairy products. Also, growing health consciousness among Indian population, low per capita consumption of various dairy products and rising food expenditure will provide ample opportunities for dairy players to seize. Further the report discusses various impediments faced by the dairy players while operating in the industry. The report in its entirety can prove to be an indispensible tool for assessing the market potential of dairy products in India. It analyzes the demand supply situation in the industry from different angles to enable better understanding of the topic. Demand for dairy products in India is captured by determining the demand for various dairy products as well as total exports. Similarly supply side is taken into account by assessing the production of milk in the country and population of milch animals, the production of various dairy products and lastly by scrutinizing the capital expenditure projects announced in the industry. Moving forward, the report analyzes the attractiveness of the sector by evaluating the status of porters 5 forces prevalent in the industry. Any sector is said to be most attractive when the 5 forces are at their weakest and the report explicates the forces methodically to simplify the analysis. It also lists various initiatives undertaken by the Indian government to assist dairy industry as a whole. Lastly to give a fair view of the competition in the industry, the report shares information about players operating in the dairy sector. It gives business profiles of key players like Amul, Parag Milk Foods Ltd, Kwality Ltd and Mother Dairy Fruit & Vegetable Ltd. The next segment provides complete financial details of dairy players in the countrylike address of registered office, director’s name and financial comparison covering balance sheet, profit & loss account and several financial ratios of the players. The report ends with a promising outlook of the sector. Indian dairy industry has been at the forefront with impressive growth rates and immense potential for an effervescent future abetted by rising demand for value added dairy products in the country. Fluid milk market in India has reached a saturation point and the growing acceptance of value added dairy products has brought winds of change for the industry. The Indian market has witnessed a spur in the demand of value added dairy products like cheese, yogurt, packaged milk and probiotic drinks which has invigorated the growth in overall dairy industry.Rising western influence on Indian food habits, rising concerns about quality of dairy products, health consciousness and spiraling disposable incomes of consumers have resulted in higher demand for value added dairy products in India. Gauging the high demand potential in dairy products industry, a host of international and domestic players have set their foot in the Indian dairy domain. The share of milk processed in total milk produced has shown a healthy rise in the last 3-4 years. We anticipate the quantity of milk processed to cross 107 million tonnes by 2017 from ~66 million tonnes in 2013. Also we expect Indian dairy market to touch INR 6971 billion levels by 2017. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the market definition, structure and its classification • The report provides in-depth market analysis covering major growth driving factors for the industry and opportunities & challenges prevalent • This report helps to understand the present status of the industry by elucidating a comprehensive porter 5 force analysis and scrutiny of the demand – supply situation • Report provides analysis and in-depth financial comparison of major players/competitors • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report Table of Contents 1 OVERVIEW 1.1 The Global Dairy Industry 1.2 Indian Dairy Industry 1.2.1 Structure 1.2.2 Classification 2 GROWTH DRIVERS 2.1 Rising Acceptance of Value Added Products 2.1.1 Frozen Yogurt 2.1.2 Cheese 2.1.3 Premium Ice Creams 2.2 The Urbanized Indian 2.3 Surge in Organized Food Retail 2.4 Rising Incomes 3 OPPORTUNITIES & CHALLENGES 3.1 Opportunities 3.1.1 Low Per Capita Consumption 3.1.2 Growing Health Awareness 3.1.3 Rising Middle Class 3.1.4 Rising Dairy Expenditure 3.2 Challenges 3.2.1 Weak Supply Chain Infrastructure 3.2.2 Fragmented Milk Production 3.2.3 Rising Competition 4 REGULATIONS & INITIATIVES 4.1 Initiatives 4.2 Regulations 4.3 Excise/Custom Duty 5 DEMAND-SUPPLY SCENARIO 5.1 Demand Analysis 5.1.1 Cheese 5.1.2 Dairy Whiteners/Creamers 5.1.3 Ice Creams 5.1.4 Exports 5.2 Supply Analysis 5.2.1 Milk & Milch Animals 5.2.2 Dairy Products 5.2.3 Capex 6 PORTER’S 5 FORCE ANALYSIS 6.1 Bargaining Power of Buyers 6.2 Bargaining Power of Suppliers 6.3 Threat of Substitutes 6.4 Rivalry among Existing Players 6.5 Threat of New Entrants 7 KEY PLAYERS 7.1 Key Player Profiles 7.1.1 Amul 7.1.2 Mother Dairy 7.1.3 Parag Milk Foods Pvt Ltd 7.1.4 Kwality Ltd 7.2 Peer Group Financials 7.2.1 Contact Information 7.2.1.1 Registered Office Address 7.2.1.2 Director’s Name 7.2.2 Key Financials 7.2.2.1 Plant Location 7.2.2.2 Product Capacity & Sales 7.2.2.3 Raw Material Consumption 7.2.3 Financial Comparison 7.2.3.1 Assets 7.2.3.2 Liabilities 7.2.3.3 Structure of Assets & Liabilities 7.2.3.4 Growth in Assets & Liabilities 7.2.3.5 Income & Expenditure 7.2.3.6 Growth in Income & Expenditure 7.2.3.7 Cash Flow 7.2.3.8 Liquidity Ratios 7.2.3.9 Profitability Ratios 7.2.3.10Return Ratios 7.2.3.11Working Capital & Turnover Ratios 8 INDUSTRY SIZE & OUTLOOK 9 ABOUT NPCS 10 DISCLAIMER List of Figures & Tables Figure 1 World's Cow Milk Production (2010-12, In Million Tonnes) Figure 2 Indian Dairy Industry- Structure Figure 3 Indian Dairy Industry- Classification Figure 4 Indian Population- Rural & Urban (In Crores) Figure 5 Population of India (2008-17, In Millions) Figure 6 India's Annual Per Capita Income (2008-14, In INR) Figure 7 Per Capita Consumption of Cheese in India and Other Countries (In Kgs) Figure 8 Per Capita Consumption of Butter in India & Other Countries (In Kgs) Figure 9 Per Capita Consumption of Ice-Cream in India & Other Countries (In Litres) Figure 10 Per Capita Consumption of Skimmed Milk Powder in India & Other Countries (In Kgs) Figure 11 Indian Middle Class Population (Current-2026) Figure 12 Share of Dairy in Total Household Expenditure (In Percentage) Figure 13 Indian Cheese Industry- Market Size (2007-17, In INR Billions) Figure 14 Demand for Dairy Whiteners & Creamers in India (2007-17, In Thousand Tonnes) Figure 15 Demand for Ice-Creams in India (2007-17, In Million Tonnes) Figure 16 Exports of Dairy Products from India (2011-13) Figure 17 Milk Production in India (FY09-17, In Million Tonnes) Figure 18 Livestock Population in India (In Millions, 1997-2007) Figure 19 Production of Butter & Ghee in India (2011-17, In Million Tonnes) Figure 20 Production of Butter & Ghee by Selected Producers (2009-11, In Tonnes) Figure 21 Production of Milk Powder & Condensed Milk by Selected Producers (2009-11, In Tonnes) Figure 22 Production of Infant Milk Foods by Selected Producers (2009-12, In Tonnes) Figure 23 Kwality Ltd- Shareholding Pattern (%, Mar 2014) Figure 24 Indian Dairy Industry- Market Size (2010-17, In INR Billions) Figure 25 Quantity of Milk Processed in India (2010-17, In Million Tonnes) Table 1 International Yogurt Brands in India- Launch Year Table 2 International Cheese Brands in India Table 3 International Ice Cream Brands in India- Launch Year Table 4 Presence of Key Food Retailers in India- Total Stores Table 5 Excise and Customs Duty Rates for Dairy Products (2013-14) Table 6 Production of Butter & Ghee by Selected Producers (2009-11) Table 7 Production of Milk Powder & Condensed Milk by Selected Producers (2009-11) Table 8 Production of Infant Milk Foods by Selected Producers (2009-12) Table 9 Upcoming Projects in Dairy Industry Table 10 Bargaining Power of Buyers Table 11 Bargaining Power of Suppliers Table 12 Threat of Substitutes Table 13 Rivalry among Existing Players Table 14 Threat of New Entrants
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: 1.00%Break even: N/A
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India Beer Market- Industry Size, Share, Trends, Analysis and Forecasts (2013-17)

ABOUT THE REPORT The report titled India Beer Market- Industry Size, Share, Trends, Analysis and Forecasts (2013-17) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report starts with a brief on the global scenario of the beer industry and then proceeds to analyze the Indian scenario. The report gives a snapshot of the manufacturing process of the beer starting from malting till the end of process at bottling. The beer segment is categorized as strong beer and mild beer. Strong beer has alcohol contents of >5% and mild beer contains <5% of alcohol. Indian beer market is dominated by United Breweries capturing over 50% of the market followed by SABMiller with around 25% and Carlsberg with under 10% of the market share. Similarly in brands, Kingfisher dominates the market followed by Haywards 5000, Knock Out and Tuborg. The report analysis the beer market in profundity by covering data points like industry growth drives, emerging trends coupled with SWOT analysis of the market and the regulatory framework. The report captures the market share of key players with the help of HHI or better known as market concentration index. Although Indian Alcohol Industry has been dominated by stronger spirits (IMFL), but over the years beer has made a mark in the industry and has been able to make its presence felt. Surveys show that beer is the preferred alcohol of the 21St century Indian. Nowadays consumers are looking for choices away from whisky and it is not just the male populace that is enamored by beer but female population equally enjoys the drink. The industry today boasts of an array of high quality varieties that were not even thought about 7-8 years ago. The players are leaving no stone unturned for wooing the Indian consumer; from fruit flavors to spice infusions to fancy names like Basmati Blonde. The latest addition in the fancy beers is the Indus pride, India’s first beer brewed with authentic Indian spices, launched by SABMiller India. Also, rising acceptability of social drinking is a major contributor to the industry’s growth and such acceptability of alcohol has opened the market to new consumers like women and youth who earlier comprised only a small proportion of alcohol consumers in the country. To attract the new found consumers companies undertake promotional activities like pubs arrange ‘Ladies Night’ where drinks are served free for ladies. The beer scenario has changed drastically with mushrooming of beer café’s and microbreweries. The microbrewery boom started in 2008 with two brew pubs — Howzatt and Rockman’s Beer Island — opening within a month of each other in Delhi NCR and today all major Indian cities are experiencing the presence of microbreweries. Recently, The Pint Room and The Beer Café have opened their outlets in the National capital. Microbreweries offer a huge variety of bottled as well as in-house brewed beers and it is estimated that there would be around 75-100 new microbreweries coming up in metros and tier-II cities across India over the next two years. The rising awareness of health benefits that beer offers will further aid the growth. Beer has more health benefits than generally known and is perfect for moderate drinking because of its lower alcohol content and larger volume compared with wine or spirits. High growth rates and relaxation of rules on foreign direct investment in the last decade has attracted foreign investment in the beer sector. Indian beer consumption patterns have changed radically in the last few years, most of it attributed to the advent of foreign brands in Indian beer market. Not only have foreign brands entered the beer picture but are gaining popularity at an astounding rate. Some foreign brands that are available in the Indian market are Corona, Budweiser, Fosters, Carlsberg, Heineken, Shepherd Neame and Carling. Bubbling with enthusiasm and high on growth wave, Indian Beer Industry has been a magnet for many international players. These days craft beer, with the arrival of microbreweries, is creating quite a buzz in the industry. A craft beer is a beer hand crafted and brewed freshly by a brewmaster. Indians are now seeking a wider choice and better quality of beer that only craft brewers can offer. Hence the emergence of craft beer as a category is gaining popularity in the Indian market. Also, owing to a ban on direct advertising of alcoholic beverages in India, companies nowadays are using innovative concepts to market their products. Indian market players have been forced to be more innovative in their approach to engage the consumers, branching out into concepts such as non-alcoholic brand extensions and surrogate advertising coupled with alignment with sport. Example Kingfisher Premium has associated itself with five teams of the IPL as the ‘Good Times Partner’, resulting in huge brand awareness among its target audience. Another trend catching up in the industry is the advent of online liquor stores. There has been a rapid increase in the number of websites offering liquor on sale. The USP, like all other online sites, is the convenience of customers and the availability of huge variety at one place and discounts that online portals can manage are an added advantage for the consumers. Websites like www.letsbuydrink.com and boozzr.com offer liquor online for sale. The beer market is all set to ride on e-tailing wave in India. Indian alcohol distribution structure is complex and generally varies from state to state. Liquor is a state subject in India and consequently, the liquor industry is subjected to very strict distribution controls by the state governments. The distribution structure consist three types of market- Government controlled, open market and auction market. States like Assam, West Bengal and Pondicherry are states with open market; States like Tamil Nadu and Kerala fall under the complete regulation of government whereas states like Haryana, Chandigarh and Punjab fall under the auction market structure. The Indian alcohol industry is characterized by high entry barriers due to government regulations. The report further scrutinizes the Indian beer industry with the help of SWOT Analysis. The report elucidates the strengths of the industry in being recession proof in view of the fact that the Indian alcohol consumption generally remains unfazed by the economic downturn in the nation. Also growing Indian population serves as a ready available market for the beer producers and favorable distribution of Indian population towards the young age augurs well for the industry. The industry also does not face any shortages of the main raw material i.e. barley. Barley in India comes just after rice, wheat & maize production in terms of importance and the nation produces sufficient quantities of the raw material for the industry. However the industry faces challenges in the form of ban on direct advertising and derisory state of market infrastructure. The industry is also highly taxed and regulated and struggles with multiplicity of taxes and lack of uniformity in the regulations varying from state to state. The industry is also burdened with unjustified pricing of its products. Beer, although contains less alcohol, is taxed in the same manner as strong spirits which in turn makes beer expensive for the end user. The industry also faces moral restrictions due to religious influence. Some groups, particularly of a religious nature, have tried to ban alcohol altogether and have made its consumption into a sin. Despite such challenges Indian market is a sea of opportunities with its extremely low per capita consumption of beer when compared to other countries in the world. India consumes mere 1.64 litres beer per person which is like peanuts when compared to countries like China and US which consumes 37 litres and 78 litres of beer per person respectively. Favorable demographics, rising disposable incomes, urbanization and rising acceptability of drinking have brought the winds of change for the industry. Urbanization has helped in giving much needed acceptance to the concept of social drinking in the nation. Indian populace in 2012 consumed ~20 million hectolitres of beer which translates to 1.6 litres of consumption per person. Per capita consumption of beer has grown at a CAGR of ~9% during the period 2008-12 and beer consumption rose to 256 million cases in 2012 from 170 million cases in 2008, thus registering a CAGR of ~11%. Indian beer exported stood at INR 383.1 million in 2008 and has escalated to INR 1777.8 million in 2013, showcasing a robust CAGR of 36% whereas imports registered a CAGR of 19% over the same period and stood at INR 281.6 million in 2013. Favorable demographics coupled with increasing focus of foreign brewers on product range and rising social acceptance of alcohol are expected to enable beer demand to grow swiftly in years to come. We estimate beer industry to register a growth of 12% y-o-y and reach a size of 452 million cases by 2017E. The growth rate of 12% is a conservative estimate; the industry has all triggers in place for exceeding the projected growth rate. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the market structure and classification • The report provides market analysis covering major growth driving factors for the industry, latest market trends and insights on regulatory framework in the industry • This report helps to understand the present status of the industry by elucidating a comprehensive SWOT analysis and scrutiny of the demand supply situation • Report provides analysis and in-depth financial comparison of major competitors • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases, information from which is processed by us and included in the report
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: 1.00%Break even: 1.00%
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