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NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. Its various services are: Pre-feasibility study, New Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Preparation of Project Profiles / Pre-Investment and Pre-Feasibility Studies, Market Surveys / Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Section of Plant /Process / Equipment, General Guidance, Technical and Commercial Counseling for setting up new industrial projects.

NPCS also publishes varies books, directories, databases, detailed project reports, market survey reports on various industries and profit making business. Besides being used by manufacturers, industrialists and entrepreneurs, our publications are also used by professionals including project engineers, information services bureau, consultants and consultancy firms as one of the input in their research.

Books & Directory
NIIR PROJECT CONSULTANCY SERVICES offers a huge range of publications and directories such as handbooks on various industries, exporters & importers directories, ect. which are updated on a regular basis to provide latest business related information.
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New Arrivals

Bakery Industry in India (Bread, Biscuits and Other Products) Present & Future Prospects, Market Size, Statistics, Trends, SWOT Analysis and Forecasts (Upto 2017)

NPCS Team
9789381039366, NI265, Paperback
Price: Rs. 44,944.00   US$ 980.00

The market research report titled β€˜Bakery Industry in India (Bread, Biscuits and other products) – Present & Future Prospects, Market Size, Statistics, Trends, SWOT Analysis and Forecasts (Upto ...

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Best Sellers

Potato and Potato Products Cultivation, Seed Production, Manuring, Harvesting, Organic Farming, Storage and Processing

NPCS Board of Consultants & Engineers
9788190439893, NI199, Paperback
Price: Rs. 1,275.00   US$ 125.00

Potato ranks fourth position in the world after wheat, rice and maize as non cereal food crop. Potato is probably the most popular food item in the Indian diet and India is one of the largest produ ...

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New Arrivals

EMERGING INVESTMENT OPPORTUNITY IN INDIAN BAKERY INDUSTRY (Biscuits, Bread and Other Bakery Products) Why to Invest, Project Potential, Key Investment Financials, Industry Size & Analysis

NPCS Team
9789381039458, NI273, Paperback
Price: Rs. 28,090.00   US$ 500.00

The report titled β€˜EMERGING INVESTMENT OPPORTUNITY IN INDIAN BAKERY INDUSTRY (Biscuits, Bread and Other Bakery Products)-Why to Invest, Project Potential, Key Investment Financials, Industry Size ...

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Best Sellers

Adhesives Formulary Handbook (Reprint)

NIIR Board
817833061X, NI41, Paperback
Price: Rs. 1,275.00   US$ 125.00

Adhesives surround us in nature and in our daily lives. Adhesive, or glue, is a mixture in a liquid or semi liquid state that is capable of holding materials together by surface attachment. An adhe ...

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Project Profiles
NIIR PROJECT CONSULTANCY SERVICES offers a huge range of publications project reports and profiles on varoious industrial and profitable projects with complete details of pre-feasibility, market survey, capital requirement, rate of return and break even point.
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India Beer Market- Industry Size, Share, Trends, Analysis and Forecasts (2013-17)

ABOUT THE REPORT The report titled India Beer Market- Industry Size, Share, Trends, Analysis and Forecasts (2013-17) released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report starts with a brief on the global scenario of the beer industry and then proceeds to analyze the Indian scenario. The report gives a snapshot of the manufacturing process of the beer starting from malting till the end of process at bottling. The beer segment is categorized as strong beer and mild beer. Strong beer has alcohol contents of >5% and mild beer contains <5% of alcohol. Indian beer market is dominated by United Breweries capturing over 50% of the market followed by SABMiller with around 25% and Carlsberg with under 10% of the market share. Similarly in brands, Kingfisher dominates the market followed by Haywards 5000, Knock Out and Tuborg. The report analysis the beer market in profundity by covering data points like industry growth drives, emerging trends coupled with SWOT analysis of the market and the regulatory framework. The report captures the market share of key players with the help of HHI or better known as market concentration index. Although Indian Alcohol Industry has been dominated by stronger spirits (IMFL), but over the years beer has made a mark in the industry and has been able to make its presence felt. Surveys show that beer is the preferred alcohol of the 21St century Indian. Nowadays consumers are looking for choices away from whisky and it is not just the male populace that is enamored by beer but female population equally enjoys the drink. The industry today boasts of an array of high quality varieties that were not even thought about 7-8 years ago. The players are leaving no stone unturned for wooing the Indian consumer; from fruit flavors to spice infusions to fancy names like Basmati Blonde. The latest addition in the fancy beers is the Indus pride, India’s first beer brewed with authentic Indian spices, launched by SABMiller India. Also, rising acceptability of social drinking is a major contributor to the industry’s growth and such acceptability of alcohol has opened the market to new consumers like women and youth who earlier comprised only a small proportion of alcohol consumers in the country. To attract the new found consumers companies undertake promotional activities like pubs arrange ‘Ladies Night’ where drinks are served free for ladies. The beer scenario has changed drastically with mushrooming of beer café’s and microbreweries. The microbrewery boom started in 2008 with two brew pubs — Howzatt and Rockman’s Beer Island — opening within a month of each other in Delhi NCR and today all major Indian cities are experiencing the presence of microbreweries. Recently, The Pint Room and The Beer Café have opened their outlets in the National capital. Microbreweries offer a huge variety of bottled as well as in-house brewed beers and it is estimated that there would be around 75-100 new microbreweries coming up in metros and tier-II cities across India over the next two years. The rising awareness of health benefits that beer offers will further aid the growth. Beer has more health benefits than generally known and is perfect for moderate drinking because of its lower alcohol content and larger volume compared with wine or spirits. High growth rates and relaxation of rules on foreign direct investment in the last decade has attracted foreign investment in the beer sector. Indian beer consumption patterns have changed radically in the last few years, most of it attributed to the advent of foreign brands in Indian beer market. Not only have foreign brands entered the beer picture but are gaining popularity at an astounding rate. Some foreign brands that are available in the Indian market are Corona, Budweiser, Fosters, Carlsberg, Heineken, Shepherd Neame and Carling. Bubbling with enthusiasm and high on growth wave, Indian Beer Industry has been a magnet for many international players. These days craft beer, with the arrival of microbreweries, is creating quite a buzz in the industry. A craft beer is a beer hand crafted and brewed freshly by a brewmaster. Indians are now seeking a wider choice and better quality of beer that only craft brewers can offer. Hence the emergence of craft beer as a category is gaining popularity in the Indian market. Also, owing to a ban on direct advertising of alcoholic beverages in India, companies nowadays are using innovative concepts to market their products. Indian market players have been forced to be more innovative in their approach to engage the consumers, branching out into concepts such as non-alcoholic brand extensions and surrogate advertising coupled with alignment with sport. Example Kingfisher Premium has associated itself with five teams of the IPL as the ‘Good Times Partner’, resulting in huge brand awareness among its target audience. Another trend catching up in the industry is the advent of online liquor stores. There has been a rapid increase in the number of websites offering liquor on sale. The USP, like all other online sites, is the convenience of customers and the availability of huge variety at one place and discounts that online portals can manage are an added advantage for the consumers. Websites like www.letsbuydrink.com and boozzr.com offer liquor online for sale. The beer market is all set to ride on e-tailing wave in India. Indian alcohol distribution structure is complex and generally varies from state to state. Liquor is a state subject in India and consequently, the liquor industry is subjected to very strict distribution controls by the state governments. The distribution structure consist three types of market- Government controlled, open market and auction market. States like Assam, West Bengal and Pondicherry are states with open market; States like Tamil Nadu and Kerala fall under the complete regulation of government whereas states like Haryana, Chandigarh and Punjab fall under the auction market structure. The Indian alcohol industry is characterized by high entry barriers due to government regulations. The report further scrutinizes the Indian beer industry with the help of SWOT Analysis. The report elucidates the strengths of the industry in being recession proof in view of the fact that the Indian alcohol consumption generally remains unfazed by the economic downturn in the nation. Also growing Indian population serves as a ready available market for the beer producers and favorable distribution of Indian population towards the young age augurs well for the industry. The industry also does not face any shortages of the main raw material i.e. barley. Barley in India comes just after rice, wheat & maize production in terms of importance and the nation produces sufficient quantities of the raw material for the industry. However the industry faces challenges in the form of ban on direct advertising and derisory state of market infrastructure. The industry is also highly taxed and regulated and struggles with multiplicity of taxes and lack of uniformity in the regulations varying from state to state. The industry is also burdened with unjustified pricing of its products. Beer, although contains less alcohol, is taxed in the same manner as strong spirits which in turn makes beer expensive for the end user. The industry also faces moral restrictions due to religious influence. Some groups, particularly of a religious nature, have tried to ban alcohol altogether and have made its consumption into a sin. Despite such challenges Indian market is a sea of opportunities with its extremely low per capita consumption of beer when compared to other countries in the world. India consumes mere 1.64 litres beer per person which is like peanuts when compared to countries like China and US which consumes 37 litres and 78 litres of beer per person respectively. Favorable demographics, rising disposable incomes, urbanization and rising acceptability of drinking have brought the winds of change for the industry. Urbanization has helped in giving much needed acceptance to the concept of social drinking in the nation. Indian populace in 2012 consumed ~20 million hectolitres of beer which translates to 1.6 litres of consumption per person. Per capita consumption of beer has grown at a CAGR of ~9% during the period 2008-12 and beer consumption rose to 256 million cases in 2012 from 170 million cases in 2008, thus registering a CAGR of ~11%. Indian beer exported stood at INR 383.1 million in 2008 and has escalated to INR 1777.8 million in 2013, showcasing a robust CAGR of 36% whereas imports registered a CAGR of 19% over the same period and stood at INR 281.6 million in 2013. Favorable demographics coupled with increasing focus of foreign brewers on product range and rising social acceptance of alcohol are expected to enable beer demand to grow swiftly in years to come. We estimate beer industry to register a growth of 12% y-o-y and reach a size of 452 million cases by 2017E. The growth rate of 12% is a conservative estimate; the industry has all triggers in place for exceeding the projected growth rate. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the market structure and classification • The report provides market analysis covering major growth driving factors for the industry, latest market trends and insights on regulatory framework in the industry • This report helps to understand the present status of the industry by elucidating a comprehensive SWOT analysis and scrutiny of the demand supply situation • Report provides analysis and in-depth financial comparison of major competitors • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases, information from which is processed by us and included in the report
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: 1.00%Break even: 1.00%
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Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis& Forecasts upto 2017)

The research report titled ‘Market Research Report on Future of Online Retailing in India (Industry Growth Drivers, Statistics, Trends, Market Size, Analysis & Forecasts upto 2017)’ released by Niir Project Consultancy Services provides a profound analysis of the online retailing market scenario in India. The report aims at analyzing the present as well as future prospects of the industry with respect to changes in the Indian market dynamics. It covers data points like overview & segmentation of the industry, growth drivers, trends that are emerging in the sector, demand assessment and porter 5 force analysis of the online retailing industry in India. At first, the report shares information on the overall industry emphasizing on existing business models in the business,the major segments in e-commerce and their growth trajectory. The report provides an overview of the Indian e-commerce industry covering online travel segment and e-tailing segment details along with their past market sizes. It also lays a succinct view on the various business models under the e-com set up. The report moves further to enumerate and elaborate on various growth catalysts for the industry like rising internet penetration, favorable Indian demographics, emerging m-commerce, growth of smartphones, rising disposable incomes and more. The factors are meticulously expounded and supported by graphical representation and forecasts of key indicators. The next section covers niceties of the trends emerging in the sector with the key trend being the incessant flow of funds in the e-retailing companies. The sector has been the top priority for investment funds and private equity players since 2009 with an unmatched rise in the total amount of investments. Moving forward, the report analyzes the attractiveness of the sector by evaluating the status of porters 5 forces prevalent in the sector. The sector is said to be most attractive when the 5 forces are at their weakest and the report explicates the forces methodically to simplify the analysis.The report also scrutinizes the demand scenario of the Indian online retailing industry by exploring key indicators like the number of online shoppers in India, the value of debit/card transactions and the market sizes of the industry and its key segments. The data mentioned above is again supported by graphical representation and forecasts of vital indicators. The report wraps up at the outlook segment. The Indian online retailing industry is riding high on the evolving consumer preferences and promising Indian growth story. Once a non-existent market today has bulged to humungous size and is anticipated to further grow swiftly in times to come.The report also includes company profiles of Flipkart, Myntra, eBay, Amazon and Snapdeal. All the major online retailing portals aim to turn profitable by the next fiscal year as industry faces consolidation and sustainable growth gathers focus rather than mere sales. The report identifies online retailing sector as a thriving sector with exceptional growth potential, the substantiation of which is the incessant flow of investments in the sector. The sector poses itself as one of the promising avenues for investment by entrepreneurs. Online retailing in India is bound to experience high growth rates on the back of rising internet penetration in the nation, growing disposable incomes, the smartphone revolution and also the dominance of younger population in the country’s demographics. Reasons for Buying this Report: • This research report helps you get a detail picture of the industry by providing overview of the industry along with the segmentation • The report provides market analysis covering major growth driving factors for the industry and latest market trends in the industry • This report helps to understand the present status of the industry by elucidating a comprehensive porters 5 force analysis and scrutiny of the demand supply situation • The report provides forecasts of key parameters which helps to anticipate the industry performance Our Approach: • Our research reports broadly cover Indian markets, present analysis, outlook and forecast for a period of five years. • The market forecasts are developed on the basis of secondary research and are cross-validated through interactions with the industry players • We use reliable sources of information and databases. And information from such sources is processed by us and included in the report Table of Contents 1 OVERVIEW 1.1 Segmentation of the Industry 1.1.1 Online Travel 1.1.2 E-Tailing 1.1.3 Others 2 GROWTH DRIVERS OF THE INDUSTRY 2.1 Rising Internet Penetration 2.2 The Smartphone Wave 2.3 Incipient M-Commerce Industry 2.4 Ensuring Customer Convenience 2.5 Changing Perceptions 2.6 The Rural Potential 2.7 Rising Disposable Income & Expanding Middle Class 2.8 Favorable Demographics 3 EMERGING TRENDS 3.1 Rising PE Investments 3.2 Business Model Make over 3.3 New Entrants & Expansions 4 PORTERS 5 FORCE ANALYSIS 4.1 Bargaining Power of Buyers 4.2 Bargaining Power of Suppliers 4.3 Rivalry among Existing Players 4.4 Threat of Substitutes 4.5 Threat of New Entrants 5 DEMAND ANALYSIS 5.1 Online Shoppers 5.2 Credit/Debit Card Transactions 5.3 Market Size 6 KEY PLAYERS 6.1 Myntra Designs Pvt Ltd 6.2 Flipkart Online Services Pvt Ltd 6.3 Amazon Seller Services Pvt. Ltd 6.4 Snapdeal 6.5 eBay India 7 OUTLOOK 8 ABOUT NPCS 9 DISCLAIMER List of Figures & Tables Figure 1 Online Retailing Models in India Figure 2 Indian E-Commerce Industry- Segmentation Figure 3 Indian Online Travel Industry- Market Size (2007-12, In INR Billions) Figure 4 Indian E-Tailing Industry- Market Size (2007-12, In INR Billions) Figure 5 Internet Penetration in India (2008-13) Figure 6 Smartphones Sold in India (2010-17, In Million Numbers) Figure 7 Mobile Internet Users in India (Dec 2010- June 2014, In Million Numbers) Figure 8 Customer Concerns Regarding Online Transactions Figure 9 Internet Consumers in Rural India Figure 10 Indian Middle Class Population (Current-2026) Figure 11 India's Annual Per Capita Income (2008-13, In INR) Figure 12 Indian Population Distribution by Age Figure 13 PE Investments in Online Retailing Industry in India (2009-13, In USD Millions) Figure 14 Business Models of Various Online Retailing Sites Figure 15 Online Shoppers in India (2011-17, In Million Numbers) Figure 16 Credit and Debit Card Transactions in India (FY09-13, In INR Billions) Figure 17 Indian E-Commerce Industry- Market Size (2007-17, In INR Billions) Figure 18 Indian E-Commerce Industry- Segmentation by Share % (2017) Figure 19 Indian E-Commerce Industry- Segmentation by Value (2017, In INR Billion) Figure 20 Myntra Designs Pvt Ltd- Ownership Pattern Table 1 PE Investments in Indian E-Retailing Industry in 2014 (Till April) Table 2 Bargaining Power of Buyers Table 3 Bargaining Power of Suppliers Table 4 Rivalry among Existing Players Table 5 Threat of Substitutes Table 6 Threat of New Entrants
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: 1.00%Break even: N/A
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