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Corn Flakes | |
| Corn flakes being one of most nutritious foods and is consumed as breakfast food not only in India but-elsewhere in the world. Basically, it is prepared from maize; this is the main raw material. Flavours, like sugar or salt, are also added. Maize, the main raw material, is itself a corn grain. India is predominantly an agricultural country. Due to the progressive increase in farm produce a need has been felt to develop more agro based food-processing industries to make gainful utilization of the raw material resources and to provide remunerative prices to the growers. Maize is one of the important commercial food-grains grown abundantly in our country. Corn flakes are a healthy and nutritious food. This type of food business is popular in both developed and developing countries. Apart from popcorns, this is one of the most popular commercial items can produce from maize. Additionally, it is a very popular food for breakfast. Generally, people take this food with warm milk. It is a very quick meal and acts as the appetizer also. In India and many other corn flakes are mostly taken in breakfast. Mostly it is taken with milk though it can be had in many other ways also depending one's taste. As a breakfast meal, corn flakes are soaked in milk and then taken. It is very quick meal and acts as appetizer also. Now a days people don't like to have chapattis or paranthas in all the four meals which they have been having for long. Corn flakes is good substitute for such people. The global breakfast cereal market size was valued at USD 37.44 billion in 2016. It is projected to expand at a CAGR of 4.3% from 2017 to 2025. Breakfast cereals are available in different variety, but the essential ingredient is grains. Commonly used grains include oats, rice, barley, wheat, and corn. Few hot cereals such as oatmeal does not comprise any other ingredient while other variants may include coloring agents, yeast, salts, minerals, vitamins, sweeteners, and food preservatives. Food habits have taken a healthy turn since then, although not at the pace Kellogg would have liked, and the acceptance of cereals, cornflakes, oats and muesli has improved. Kellogg has tried every trick in the bag with smaller and more affordable packs, variants for evening meals and niche products such as Special K cornflakes for women. Of the Rs 400-crore cornflakes market (growing at 20 per cent per annum), it now commands around 70 per cent. Consumers are getting more health conscious and there is an emerging market for cereals. Going forward, even packed forms of breakfast will gain prominence as people don’t have the time in the morning. The market for breakfast cereals is still very small. While the packaged food market is valued at Rs 33,234 crore, the organized breakfast cereal market is just Rs 250 crore. The unorganized breakfast market is far bigger than the organized one. Milk and fruit are the preferred choice. The import is clear: Kellogg’s will have to work really hard to grow the market. Few Indian major players are as under Bagrrys India Pvt. Ltd. Kellogg India Pvt. Ltd K C L Ltd Mohan Meakin Ltd Mysore Sales International Ltd. Natureland Organic Foods Pvt. Ltd. Riddhi Siddhi Gluco Biols Ltd. | |
| Plant capacity: Corn Flakes: 5 MT/ Day | Plant & machinery: Rs 151 lakhs |
| Working capital: - | T.C.I: Cost of Project : Rs 426 lakhs |
| Return: 27.00% | Break even: 61.00% |
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