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Electronic Toys

Today’s electronics have far more to offer. Many of the computer games currently online are frankly quite challenging, not to mention creative and thought-provoking, and the offerings for all ages down to wee little tots are immense.Smart toys are called as such because they help kids grow up to be, well, smart. The term “smart toys” is often used to mean two things: first, it refers to computerized toys that are designed and programmed to respond to a kid’s actions, which makes these toys “smart;” second, the term may also refer to the educational activities of the toys themselves, which help kids become “smart.” An electronic car that races back and forth while being watched by the child is not a smart tothe best toys are those that actively engage a child’s entire being – mentally, physically, emotionally, and socially. Electronics are by nature pre-programmed and simply cannot provide the same open-ended play opportunities as traditional toys. The Indian toy industry is estimated at about 400 million US dollars and until now has generated only 0.5 percent of the global market.Among the local manufacturers in India about 59 % are still focusing on the production of cheap and unbranded toys which appeals to the price-sensitive Indian consumers. In the future it is expected that these companies will shift towards branded toys as well to stay competitive with international companies, new launches and the offer of branded toys. The share of internet retailing in sales grew from 1 % in 2007 up to 18 % in 2012.Due to heavy demand it is a good project for entrepreneurs to invest. Few Indian major players are as under • Ajanta Pvt. Ltd. • Apple Allied Inds. Ltd. • Funskool (India) Ltd. • Hanung Toys & Textiles Ltd. • Mattel Toys (India) Pvt. Ltd. • Walt Disney Co. (India) Pvt. Ltd.
Plant capacity: 1,500,000 PCS/annumPlant & machinery: 75 lakhs
Working capital: -T.C.I: Cost of Project: 234 lakhs
Return: 28.00%Break even: 74.00%
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  • One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
  • One Crore is equivalent to ten million (10,000,000)
  • T.C.I is Total Capital Investment
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  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.


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