Pan Masala

The custom of chewing breath fresheners after meals has a very long history, particularly in India. Pan Masala is a balanced mixture of betel leaf with lime, areca nut, clove, cardamom, mint, tobacco, essence and other ingredients. It is an agricultural product with herbal properties, also available in hygienic pack and pouches. It acts as a mouth freshener.Various versions are also served in the Middle East and parts of Southeast Asia, where they are treated as mouth fresheners. Some households and restaurants make their own mixtures with special house ingredients, and it is also possible to purchase packaged pan masala from spice stores and many markets in India. Despite its growing demand in rural areas, pan masala is gaining prominence in urban areas of India. Factors like its immense popularity, constantly increasing disposable incomes, convenient packaging, aggressive advertising campaigns by manufacturers and the large-scale switching of consumers from tobacco products to pan masala are currently encouraging the growth of pan masala market. According to IMARC group, the pan masala market has reached values worth around INR 35,459 Crores in 2016 growing at a CAGR of 16.5% during 2009-2016. The Indian exports of pan masala are dominated by UAE accounting for around one-third of the total export values. UAE is followed by USA, Singapore, Afghanistan, South Africa, Saudi Arabia and Malaysia. Rajnigandha represents the largest manufacturer of pan masala followed by RMD, Pan Vilas and Pan Parag. As a whole it is a good project for new entrepreneurs to invest. Few Indian Major Players are as under • Ashok & Company Pan Bahar Ltd. • Dhariwal Industries Pvt. Ltd. • Jeet (India) Ltd. • Pan Parag India Ltd. • Patel Pan Products Ltd. • Shree Meenakshi Food Products Pvt. Ltd. • Trimurti Fragrances Pvt. Ltd.
Plant capacity: Sada Pan Masala: 99000kgs/annum Meetha Pan Masala: 99000kgs/annum Zarda Pan Masala: 102000kgs/annumPlant & machinery: Rs 35 lakhs
Working capital: -T.C.I: Cost of Project: Rs 226 lakhs
Return: 28.00%Break even: 54.00%
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  • One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
  • One Crore is equivalent to ten million (10,000,000)
  • T.C.I is Total Capital Investment
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  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.


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