Layer Feed Production Unit — M/s. Fortees Infracon Limited
Layer Feed Production Unit — M/s. Fortees Infracon Limited
How a Mumbai-based enterprise found its footing in poultry feed manufacturing — with the right research, numbers, and a plan that actually held up.
When M/s. Fortees Infracon Limited approached NPCS, they weren't looking for a generic feasibility report. They wanted to know whether a Layer Feed Production Unit was genuinely worth pursuing — not just on paper, but in the real market conditions of Maharashtra.
The company had been exploring ways to diversify into agro-based manufacturing and had narrowed their interest toward the poultry feed sector. What they lacked was the data to back that instinct — reliable demand numbers, a clear picture of input costs, a financial model they could actually take to a bank, and honest answers about what it would take to get the plant running.
NPCS started by screening multiple project opportunities against the client's capital profile and long-term goals. Layer feed production stood out — driven by India's egg output exceeding 130 billion units annually, strong regional demand across Maharashtra's farming clusters in Pune, Nashik, and Ahmednagar, and a relatively defined supply chain for key raw materials like maize, soybean meal, and calcium supplements.
From there, the work got detailed. The technical scope covered the full manufacturing process — from raw material intake and grinding through pelletizing, cooling, quality testing, and dispatch. Equipment was specified. Plant layout was drafted. Utility requirements were mapped out. Nothing was left at a conceptual level.
On the financial side, NPCS built projections across capital expenditure categories — civil infrastructure, plant and machinery, working capital, pre-operative costs — and ran the numbers on ROI, IRR, and payback period. The modeling gave the client a clear sense of what they were committing to and what the realistic upside looked like under different scenarios.
The engagement ran twelve weeks in total. By the final delivery, Fortees Infracon had a bank-grade DPR, a phased implementation roadmap, regulatory guidance, and the internal confidence to move forward. They approved the project shortly after.
Mumbai's logistics infrastructure made the location a natural fit for distribution into Maharashtra's poultry farming belt — and that geographic advantage was factored into both the market analysis and the go-to-market thinking from the outset.
The result was a manufacturing investment backed by actual analysis, not optimism.