Profitable Lingerie & Innerwear Business Opportunity in India
It is seen from traditional times that how women’s beauty is considerably taken into notice and even various measures are been initiated to maintaining their physical beauty. Women can have high confidence with what she is wearing under her clothes, to cite an example, in ancient times; a corset used to be worn by women to shape wear and lingerie’s largely sold products like push up bras and padded nightwear in the current times. Now people are more expressive and specifically concerned about their choices and so with modernization come a reserved place for the lingerie industry. According to NIIR Project Consultancy Services (NPCs), it is been studied that besides beauty, different types of innerwear bring out the confidence in women, and so it is highly been purchased by a large population, the world over, giving a rise to the women’s innerwear sector, in spite of harms being caused to women’s body by following that fashion. Clearly, it has become an intimate part of women’s life which is even referred to as an essential commodity in her life.
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Rising Demand of Innerwear Industry in India
- After being dominated for many years until the 1990s by unorganized and local brands in the market, from 2000 to 2008, there was a flood of organized brands of innerwear in the market which seem to establish its roots keenly with no more barriers on its way along with the joining of international brands.
- The new style and designs were tempting enough to woo the Indian women and get their focus out on the new changes it came with the main agenda of broadening the product range and hence increasing the profit in the lingerie industry.
- Lingerie involving certain innerwear such as padded bras, shape wear, panties, and nightwear are an essential part of women’s life, giving support and care to the most sensitive parts of their body.
- In addition to this, besides giving an appropriate figure to millions of women, the world over, it started being sold in various public platforms of retail outlets like EBO’s, LFS, and Departmental Stores.
Prior and Expected Growth in the Lingerie Industry
It is forecasted that with past growth of $3 billion in 2017, it would grow at a CAGR of 14 percent to reach nearly $6.5 billion by 2023. The reasons behind this growth were notices to be more women with an independent financial status and a rise in the middle-class population. Also, new trends such as adding laces to the nightwear were highly accepted by the population all around the world. New technical advancements were an increasing step to make people aware of this change and make the women accept this market as a whole. For instance, social platforms and televisions add has a versatile effect on their growth in the market. Hence, the E-commerce industry gave the immense opportunity to both the investor and the consumer at their convenience. There are a few Indian brands spread all over the country, to cite an example, Lovable Lingerie Ltd. Body care International Ltd. Creative Casuals Pvt. Ltd. Gokaldas Export Ltd. H-Lon Hosiery Ltd. Juliet Apparels Pvt. Ltd. Otto Clothing Pvt. Ltd.
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Winding Up
As per NPCs, the innerwear industry holds a special place, globally and hence ought to be taken as an important part of business ventures as per the modernization with all sorts of increasing trends. Thereby, we hereby inform you to reach out to us in case of expanding or commencing into the same, requiring detailed base projects for the betterment of the business venture. We help you analyze the market, confirm the plant and machinery, look into financial requirements, manufacturing techniques, etc.
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