Granola bars are a kind of sweet baked snack which are prepared by the heterogeneous mixture of dry fruits, honey, cereals, puffed up rice and various other ingredients. Granola bars are easy to carry and used by consumer involved in outdoor activities. Sometimes they are also used with other food items such as ice creams, pastries, and yogurt bars contains essential nutrients such as proteins, vitamins and minerals which are generally consumed in the midst of the meals. Granola bars are a perfect an on-the-go breakfast, which is widely gaining its importance in various countries over the last couple of years. Granola bars are available in a variety of flavors such as fruit flavor, nut flavor, spices flavor and others.
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Why Granola Bar Market Is Seeing A Rapid Growth?
The granola bar market can be segmented as fruit flavors, nut flavors, spice flavors and others. Among all these flavor type segment fruit flavor is expected to dominate the market in terms of value share. Availability of wide variety of products in fruit flavor granola bars is expected to support the segment growth in granola bar market over the forecast period. Granola bars are not only convenient, budget-friendly, and portable but also, which makes it easier to avoid overeating. In fact, some research suggests that proportioned foods could be beneficial when it comes to weight management. Granola bars that contain healthy ingredients like oats, nuts, seeds and dried fruit can make a beneficial addition to any diet. In particular, oats are a great source of beta-glucan, a type of fiber that can help decrease levels of total and LDL (bad) cholesterol, two risk factors for heart disease
By origin, the granola bar market can be segmented as organic and conventional. Organic products are considered to be healthier and pure, thus increasing acceptance for organic labelled products among the consumers is expected to support the segment growth in granola bar market over the forecast period. Granola bars are convenient and proportioned, which could benefit weight control. They’re also often made using oats, nuts, seeds, and dried fruit, which can improve heart health and blood sugar control. Many people consider granola bars a convenient and healthy snack and enjoy their flavor and versatility. In some cases, granola bars can be a good source of fiber and protein to help curb cravings between meals. However, some contain as much sugar, carbs, and calories as candy bars.
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Growth of Granola Bar Market
Granola bar vendors are following integrated marketing communication, using newspapers, magazines, and social media such as YouTube and Facebook to sell their products. These communication channels are playing a key role in generating product awareness and focusing on the benefits of granola bars. Players are also launching innovative advertisement campaigns displaying the various new flavors of granola bars and the important ingredients used in these bars to create a positive impact on consumers.
The Granola Bar market is highly dependent on the availability of the variety of products and the type of lifestyle led by the people. In, order to attract the consumers seeking for on-the-go breakfast product the manufactures are offering granola bar in convenient packaging solution which includes craft paper wrapper, plastic wrapper, flat card board boxes (vertical and horizontal), burlap bags and huge card board boxes.
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Conclusion
The project report by NPCS on Granola Bar is very valuable it gives detailed information about the market potential, characteristics of the products and the forecasted growth about the product. All the information provided in the project reports have been taken from the reliable resources.
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