While wipes are not meant for scrubbing tough dried-on dirt, they do a great job at quickly cleaning most surfaces in your home. Some wipes even have abrasive qualities, allowing you to scrub some surfaces while killing germs and bacteria. Wipe is a small moist cloth that is being widely used for sanitizing and skin care purposes. Amongst various types of wipes available, consumers are referring the antibacterial wipes for personal care applications. Antibacterial personal wipes are made of tissue, paper, or nonwovens, which are infused with anti-bacterial ingredients and solution to effectively kill 99.9% of harmful germs. Such wipes are subjected to light rubbing or friction to remove dirt or bacteria and helps to maintains freshness in the skin. The shift toward healthy lifestyle and rising focus toward sanitation and well-being has driven the demand for antibacterial wipes for personal care applications.
Related Projects:- Hygiene Products, Essential Personal Hygiene Products, Feminine Hygiene Products
The High Demand of Wipes in Various Industries
High disposable income and rising purchasing power are the factors enabling consumers to spend more on personal care products. The growth of personal industries in developed and developing regions propels the demand for personal care products such as sanitizers and wound cleaning wipes. Moreover, rising concerns related to personal hygiene and increasing influence of social media and other promotional media have increased consumer awareness about health and hygiene products. This has significantly driven the demand for personal care products such as sanitizing, skincare and wound cleaning. Antibacterial personal wipes are mainly used to maintain skin health and personal hygiene. Apart from maintaining personal and household hygiene, wet tissues and wipes exhibit antibacterial, exfoliating, and moisturizing properties. This has propelled the demand for wipes among health-conscious consumers.
To capitalize on the surging demand, key wipe manufacturers are introducing antibacterial personal wipes for both male and female skin types. The rapid growth of the personal care industry provides opportunities for wipe manufacturers to innovate their product offerings and packaging. This has further led to the introduction of innovative and upgraded products in the market and has helped leading producers to build brand appeal and loyalty among consumers. For instance, Johnson and Johnson’s under the brand name Clean and Clear offers multipurpose wet facial wipes for purposes such as makeup removal, cleansing, moisturization, and maintaining skin softness. This has led to an increase in the demand for multi-functional wet wipes, which in turn drive the growth of the wipes market during the forecast period.
Related Books:- Investment Opportunities in India: Sanitary Napkin Project
Market Growth of Sanitary Wipes
Antibacterial personal wipes market and is expected to grow at a higher CAGR during the forecast period. Sanitizing wipes are used to lower the number of germs or bacteria’s present on hands. Most commercially available sanitizing wipes are capable of eliminating 99.9% of the germs. The growing concerns over spread of infections through harmful bacteria and germs have increased the importance of sanitation. The global Wet Wipes Market is expected to grow at a compound annual growth rate (CAGR) of 8% from 2019 to 2027”. The wet wipes are basically cleansing means used on an extensive scale due to their convenience and effectiveness. The portability of the wet wipes makes it a necessary commodity that people carry to maintain and raise personal and environmental hygiene standards and also to lower the risk of cross-contamination.
Related videos:- Sanitary Napkins, Baby and Adult Diapers, Feminine Hygiene Products, Sanitary Pads, Sanitary Towel, Menstrual Pad, Maxi Pad
Conclusion
“Sanitary Wipes” is one of the project reports by NPCS which covers all the aspects of business, from analyzing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential, negotiating with collaborators, investment decision making.
Noo_Art21