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Beer, Wine & Whiskey (from Pineapple)

Beer is the worlds most widely consumed alcoholic beverage; it is the third most popular drink overall, after water and tea. It is thought by some to be the oldest fermented beverage. Beer is produced by the saccharification of starch and fermentation of the resulting sugar. The starch and saccharification enzymes are often derived from malted cereal grains, most commonly malted barley and malted wheat. Unmalted maize and rice are widely used adjuncts to lighten the flavor because of their lower cost. The preparation of beer is called brewing. Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included. Some of humanity's earliest known writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating beer and beer parlours, and The Hymn to Ninkasi, a prayer to the Mesopotamian goddess of beer, served as both a prayer and as a method of remembering the recipe for beer in a culture with few literate people. Today, the brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. The strength of beer is usually around 4% to 6% alcohol by volume (abv) although it may vary between 0.5% (de alcoholized) and 20%, with some breweries creating examples of 40% abv and above in recent years. Beer forms part of the culture of beer drinking nations and is associated with social traditions such as beer festivals, as well as a rich pub culture involving activities like pub crawling and pub games such as bar billiards. Nutritional Aspects of Beer Beer is a not unimportant component of the diet. The alcohol in beer provides calories and influences the consumption of other nutrients. The energy value of alcohol is 7 kcal/g. Four 25 cl glasses of lager (around 40 g of alcohol) provide as many calories as 70 g of sugar. Four glasses of a soft drink, coke for example, contain as many calories as 132 g of sugar. This is around twice as much as four glasses of lager. But there is something special about the energy value of alcohol. Market Survey Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The industry poses a dilemma to the state. It cannot resist the temptation of large revenues, while steering clear of the embarrassment of giving encouragement to drinking. A positive feature of allowing the industry to grow and operate is the prevention of illicit production and drinking. Of the over Rs 280 bn liquor industry (excluding beer) selling around 450 mn cases annually, a large peg of which (67%) is whisky, followed by brandy and gin at 13%, rum at 17% while the white spirits account for 3% of the market share. Of this, the Indian made foreign liquor (IMFL) accounts for Rs 78 bn (86 mn cases) with whisky alone constituting 95%. Besides, there is a large 223 mn case market of low priced country liquor. Indian spirit market also consumes branded country liquor worth Rs 125 bn and unbranded country liquor worth Rs 50 bn. A feather in India's alcoholic drinks industry is that India's McDowell's No.1 brandy has emerged as the highest selling brandy globally, pushing the world famous E&J Gallo to the second spot. Other global majors at the top included Presidente brandy (Allied Domecq), Wilyhever Goldkrone (Graflich von Hardenberg'sche Kornbrennerei) and Chantre (Eckes) occupying the next three spots among the top five. India has quietly emerged as the largest international whisky market, toppling the US by volume. Industry data indicate that Indian whiskies, non matured alcohols mostly made from molasses, and hence not considered whisky by the Scotch Whisky Association (SWA), reported sales of about 60 mn cases (9 litre each). In comparison, the US recorded combined sales of Bourbon, American and Scotch whiskies at 48 50 mn cases, putting it one notch below India. Indian whiskies account for 98% of domestic whisky consumption, registering over10% growth annually, which makes it one among the fastest growing whisky markets anywhere in the world. Few Indian Major Players are as Under: Allied Blenders & Distillers Pvt. Ltd. Amber Distilleries Ltd. Amrut Distilleries Ltd. Arlem Breweries Ltd. [Merged] Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. [Merged] Aurangabad Breweries Ltd. B D A Breweries & Distilleries Ltd. B D A Pvt. Ltd. Bacardi India Pvt. Ltd. Balaji Distilleries Ltd. [Merged] Balbir Distilleries Ltd. [Merged] Baramati Grape Inds. Ltd. [Merged] Beam Global Spirits & Wine (India) Pvt. Ltd. Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. [Merged] Castle Breweries Ltd. Central Distillery & Breweries Ltd. [Merged] Charminar Breweries Ltd. [Merged] Charosa Wineries Ltd. Cobra Indian Beer Pvt. Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. [Merged] Empee Distilleries Ltd. Foster'S India Ltd. Four Seasons Wines Ltd. Glasgow Distilleries Ltd. Grover Vineyards Ltd. Haryana Breweries Ltd. [Merged] High Range Breweries Ltd. [Merged] Hindustan Breweries & Bottling Ltd. Hyderabad Distilleries & Wineries Ltd. Impala Distillery & Brewery Ltd. Indage Vintners Ltd. Indo Lowenbrau Breweries Ltd. [Merged] Interlink Exports Ltd. Jagatjit Industries Ltd. John Distilleries Ltd. Jubilee Beverages Ltd. Kalyani Breweries Ltd. [Merged] Kedia Distilleries Ltd. Kerala Alcoholic Products Ltd. Kerala Distilleries & Allied Products Ltd. [Merged] Kesarval Beverages Ltd. [Merged] Khemani Distilleries Pvt. Ltd. Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. [Merged] Mangalore Breweries & Distilleries Ltd. [Merged] Mcdowell & Co. Ltd. [Merged] Mehra Beverages Ltd. [Merged] Millennium Beer Inds. Ltd. [Merged] Mohan Breweries & Distilleries Ltd. Mohan Meakin Ltd. Mohan Rocky Springwater Breweries Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. [Merged] Mysore Wine Products Ltd. [Merged] Pals Distilleries Ltd. Pernod Ricard India Pvt. Ltd. Piccadily Sugar & Allied Inds. Ltd. Pincon Spirit Ltd. Prag Distillery Pvt. Ltd. Premier Breweries Ltd. [Merged] Punjab Breweries Ltd. [Merged] Radico Khaitan Ltd. Rainbow Breweries Ltd. Rairu Distilleries Ltd. Raj Breweries Ltd. [Merged] Rajasthan Breweries Ltd. Ravikumar Distilleries Ltd. Rochees Breweries Ltd. [Merged] Salamander Distillers Ltd. [Merged] Seagram Distilleries Pvt. Ltd. Shaw Wallace & Co. Ltd. [Merged] Shaw Wallace Distilleries Limited [Merged] Shaw Wallace Distilleries Ltd. [Merged] Shiva Distilleries Ltd. Sica Breweries Ltd. [Merged] Silver Oak (India) Ltd. Skol Breweries Ltd. Skol Breweries Ltd. [Merged] Som Distilleries & Breweries Ltd. Southern Agrifurane Inds. Ltd. Southern Agrifurane Inds. Ltd. [Merged] Tilaknagar Distilleries & Inds. Ltd. [Merged] Tilaknagar Industries Ltd. Travancore Sugars & Chemicals Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Utkal Distilleries Ltd. V R V Breweries & Bottling Inds. Ltd. [Merged] Vinayak Distilleries Ltd. Vinedale Distilleries Ltd. Vitari Distilleries Ltd. [Merged] Winsome Breweries Ltd. Xylon Loquitur Distillers & Vintners Ltd. Cost Estimation Capacity : 92307 Beer Bottles/ day 5333 Wine Bottles/ day 5333 Whisky Bottles/ day
Plant capacity: -Plant & machinery: 2855 Lakhs
Working capital: -T.C.I: Cost of Project : 5684 Lakhs
Return: 34.00%Break even: 33.00%
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