Dental Care

Tooth decay is one of the preventable childhood diseases. Dental care is the basic need of a healthy lifestyle.But while its importance is often underestimated, the need for regular dental care cannot be overstated.

Basic dental care involves brushing and flossing your teeth regularly, seeing your dentist and/or dental hygienist for regular checkups and cleanings, and eating a mouth-healthy diet, which means foods high in whole grains, vegetables and fruits, and dairy products.Market is entirely trapped by the Emerging technologies to cure the dental related diseases.

Dental Care Products

·         Toothbrushes:

Sonic tooth brushes

Electric tooth brushes

·         Toothpastes

·         Water piks

·         Mouthwashes and rinses

·         Floss

Dental industry overview

·         General dentistry

·         Pediatrics

·         Endodontics

·         Periodontics

·         Prosthedonics

Nature of Chemical used in products

·         Photography: potassium hydroxide, silver, sodium thiosulphate, acetic acid ,hydroquinone

·         Infection control: sanitizers, disinfectants, sterilizers

·         Amalgam, glass lonomer, resin composite, gold, porcelain, tooth whitener, adhesives, antibiotics

·         Cleaning and mint

Common dental diseases

·         Bad Breath

·         Tooth Decay

·         Gum Disease

·         Oral Cancer

·         Mouth Stores

·         Tooth Erosion

·         Tooth Sensitivity

·         Tooth Aches and Dental Emergencies

Market Structure

The total Indian market for toothpastes is estimated at around Rs 22 bn with Colgate Palmolive claiming slightly less than half of the market through its flagship brand Colgate Dental Cream and others like Colgate Herbal, Colgate Cibaca. Hindustan Lever (now Hindustan Unilever) with over-one-third of the market holds its sway on the strength of its Close-Up and Pepsodent.

Along with toothpowders and toothbrushes segments, claiming a market of about Rs 4.7 bn and Rs 3.6 bn, respectively the overall dental care market is placed at around Rs 30.0 bn.

The domestic oral-care market is witnessing quite a few new entrants. Toothpowders and pastes are estimated to have achieved a 5 to 6% market penetration in the rural markets. The toothpowder segment is again dominated by Colgate (over 47%), Dabur (a near 28%) and HUL (around 7.5%). Currently the share of toothpowder and toothpaste is estimated at 43% and 57% respectively, in volume terms.

The toothbrushes segment has over 3000 patents worldwide. However, in India Colgate Palmolive, Smithkline Beecham and Hindustan Unilever have a dominant presence in the market.

Colgate Palmolive is the market leader in the Indian oral-care market, with a 51% market share in the toothpaste segment, 48% market share in the toothpowder segment and a 30% share in the toothbrush segment. Presently, it is facing competition mainly from the second largest player HUL and more recently from small local players (Meswak, Babool, Anchor) and other MNC's such as Smithkline (Aquafresh).Colgate-Palmolive has introduced a new brand in its Max Fresh variants - Colgate MaxFresh Citrus Blast - featuring a new citrus flavour.

Targeted at the cool and trendy in the age group of 18-35, Colgate Max Fresh Citrus Blast is a green gel toothpaste with a unique lemony citrus flavour. Earlier in January 2006, the company had launched Colgate MaxFresh Gel with two variants - Spicy Fresh (red) and Peppermint Ice (blue). The Product has now reached to over 6 mn customers across the country. 

Besides, the company has also launched some innovative products, such as Colgate Active with salt, and Colgate 3600 Toothbrush. Colgate 3600 is claimed to be a technologically advanced toothbrush and its unique design is clinically proven to clean the teeth, inner cheek and tongue - a prime source of odour causing bacteria. The new Colgate 3600 toothbrush is available in four vibrant translucent colours and retails at Rs. 55 per piece. 

Colgate Herbal toothpaste is said to use a combination of traditional Indian herbs. The brand has been launched in 28 countries. It has been formulated after extensive consumer research to combine Indian herbs with the international formulations. The company's sales are increased by 14% to Rs 14.75 bn in 2007-08 (Rs 12.94 bn in 2006-07). The company registered an overall volume growth of 10%, with toothpaste recording an impressive volume growth of 9%. 

Hindustan Unilever's toothpaste expansion has been through a strong performance by Close-Up and Pepsodent. These two brands have a combined market share of 32-34%, while Colgate with Total, Gel and Base command a combined market share of about 48%.

The toothpastes are among the 30 brands contributing some 75% of its turnover of the company. Dabur's premier position in coloured (red) tooth powder market is sustained by Lal Dantmanjan brand. The rest are shared between Vicco, Pepsodent, Baidyanath and Bajaj Sevasram. The Red tooth paste is said to have achieved an impressive growth of over 10% since 2004-05. 

Oral-B Laboratories, a global division of Gillette, has a number of toothbrushes to its name, such as Oral-B Indicator and Oral-B Plus. Aquafresh is a product of SmithKline Beecham. The company had introduced two interdental brushes. There are several other variations in the market.Other brushes are Close-Up Confident (a product of HUL) Pepsodent Perfect,Pepsodent Gum Care, Classic, Prudent Plus, Cello Flexy, Forhans Zest.  

How beneficial Niir Project Consultancy Services (NPCS) can be helpful:-

NPCS can provide project consultancy services to any budding entrepreneur, who wants to get knowledge on Manufacturing of Dental care products and its market growth. Consultancy can provide the complete report covering topics like Plant Economics, Production Schedule, Land & Building, Site Development Expenses, and Working Capital Requirement etc.

NPCS Project Consultancy Services helps in establishing business prospective in Manufacturing of Dental Care products. Detailed project report can be modified as per requirement of cost and capacity of the project. Our consultancy has a state-of-the-art experience in preparing projects report on different subjects as per need.

Detailed project report contains:

·         Introduction

·         Properties

·         BIS (Bureau of Indian Standard) Specifications & Requirements

·         Uses & Applications

·         Present Indian Market Position

·         Expected Future Demand

·         Export & Import Statistics Data

·         Names and Addresses of Existing Units (Present Manufactures)

·         List of Plant & Machineries

·         Miscellaneous Items and Accessories

·         Instruments, Laboratory Equipments and Accessories

·         Electrification, Electric Load and Water

·         Maintenance, Suppliers/Manufacturers of Plant and Machineries

·         Process of Manufacture

·         Flow Sheet Diagram

·         List of Raw Materials

·         Availability of Raw Materials

·         Requirement of Staff & Labour

·         Personnel Management

·         Skilled & Unskilled Labour

·         Requirement of Land Area

·         Built up Area

·         Plant Layout.

         

Along with financial details as under:

•        Assumptions for Profitability workings

•        Plant Economics

•        Production Schedule

•        Land & Building

Factory Land & Building

Site Development Expenses

 

•        Plant & Machinery

Indigenous Machineries

Other Machineries (Miscellaneous, Laboratory etc.)

 

•        Other Fixed Assets

Furniture & Fixtures

Pre-operative and Preliminary Expenses

Technical Knowhow

Provision of Contingencies

 

•        Working Capital Requirement Per Month

Raw Material

Packing Material

Lab & ETP Chemical Cost

Consumable Store

 

•        Overheads Required Per Month And Per Annum

Utilities & Overheads (Power, Water and Fuel Expenses etc.)

Royalty and Other Charges

Selling and Distribution Expenses

 

•        Salary and Wages

•        Turnover Per Annum

•        Share Capital

 

Equity Capital

Preference Share Capital

 

•        Annexure 1          ::        Cost of Project and Means of Finance

•        Annexure 2          ::        Profitability and Net Cash Accruals

Revenue/Income/Realization

Expenses/Cost of Products/Services/Items

Gross Profit

Financial Charges    

Total Cost of Sales

Net Profit After Taxes

Net Cash Accruals

 

•        Annexure 3                    ::        Assessment of Working Capital requirements

Current Assets

Gross Working. Capital

Current Liabilities

Net Working Capital

Working Note for Calculation of Work-in-process

 

•        Annexure 4                    ::        Sources and Disposition of Funds

•        Annexure 5                    ::        Projected Balance Sheets

ROI (Average of Fixed Assets)

RONW (Average of Share Capital)

ROI (Average of Total Assets)

 

•        Annexure 6                    ::        Profitability ratios

D.S.C.R

Earnings Per Share (EPS)

Debt Equity Ratio

 

•        Annexure 7                    ::        Break-Even Analysis

Variable Cost & Expenses

Semi-Var./Semi-Fixed Exp.

Profit Volume Ratio (PVR)

Fixed Expenses / Cost 

B.E.P

 

•        Annexure 8 to 11 ::        Sensitivity Analysis-Price/Volume

Resultant N.P.B.T

Resultant D.S.C.R

Resultant PV Ratio

Resultant DER

Resultant ROI

Resultant BEP

 

•        Annexure 12        ::        Shareholding Pattern and Stake Status

Equity Capital

Preference Share Capital

 

•        Annexure 13        ::        Quantitative Details-Output/Sales/Stocks

Determined Capacity P.A of Products/Services

Achievable Efficiency/Yield % of Products/Services/Items 

Net Usable Load/Capacity of Products/Services/Items   

Expected Sales/ Revenue/ Income of Products/ Services/ Items   

 

•        Annexure 14        ::        Product wise domestic Sales Realization

•        Annexure 15        ::        Total Raw Material Cost

•        Annexure 16        ::        Raw Material Cost per unit

•        Annexure 17        ::        Total Lab & ETP Chemical Cost

•        Annexure 18        ::        Consumables, Store etc.,

•        Annexure 19        ::        Packing Material Cost

•        Annexure 20        ::        Packing Material Cost Per Unit

•        Annexure 21        ::        Employees Expenses

•        Annexure 22        ::        Fuel Expenses

•        Annexure 23        ::        Power/Electricity Expenses

•        Annexure 24        ::        Royalty & Other Charges

•        Annexure 25        ::        Repairs & Maintenance Exp.

•        Annexure 26        ::        Other Mfg. Expenses

•        Annexure 27        ::        Administration Expenses

•        Annexure 28        ::        Selling Expenses

•        Annexure 29        ::        Depreciation Charges – as per Books (Total)

•        Annexure 30        ::        Depreciation Charges – as per Books (P & M)

•        Annexure 31        ::        Depreciation Charges - As per IT Act WDV (Total)

•        Annexure 32        ::        Depreciation Charges - As per IT Act WDV (P & M)

•        Annexure 33        ::        Interest and Repayment - Term Loans

•        Annexure 34        ::        Tax on Profits

•        Annexure 35        ::        Projected Pay-Back Period And IRR

 

In order to get consultancy services for Manufacturing of Dental Care Products and to have a view in market growth of the product, you may visit the official website of Niir project Consultancy Services that offers every bit of information regarding subject. In order to get more information on how we can help you please visit: http://goo.gl/sE08di