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India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24)

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India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24)

Author: NPCS Team
Format: Paperback
ISBN: 9789381039342
Code: NI263
Pages: 126
Price: Rs. 53,100.00   US$ 1,200.00

Published: 2020
Publisher: NIIR PROJECT CONSULTANCY SERVICES
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The report titled ‘India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24)’ released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.
The report gives a snapshot of the manufacturing process of the beer starting from malting till the end of process at bottling. The beer segment can be categorized either by fermentation process (Ale & Lager) or by alcohol by volume content (Mild & Strong). Indian industry is majorly dominated by strong beer segment but new flavorful mild beers are finding their feet on the ground. Strong beer has alcohol contents of >5% and mild beer contains

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Contents

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The report titled ‘India Beer Market- Industry Size, Share, Drivers, Trends, Analysis and Forecasts (2019-24)’ released by Niir Project Consultancy Services, provides a comprehensive analysis on Indian Beer Market. The report begins with a brief insight into the scenario of the global beer industry giving details about global beer consumption patterns and then proceeds to analyze the Indian scenario. India has one of the lowest consumption levels of beer in the world. Currently India consumes ~2% of the total world consumption and has the potential to match, the world leader, China thus opening a vast pool of opportunities for the brewing companies.
The report gives a snapshot of the manufacturing process of the beer starting from malting till the end of process at bottling. The beer segment can be categorized either by fermentation process (Ale & Lager) or by alcohol by volume content (Mild & Strong). Indian industry is majorly dominated by strong beer segment but new flavorful mild beers are finding their feet on the ground. Strong beer has alcohol contents of >5% and mild beer contains

Current Situation of the Indian Beer Market

Beer making in India dates back to several decades. India has over half a million bars and pubs. The India beer market has been on a growth trajectory for several years. I can attribute this increasing alcohol consumption to the changing socioeconomic status of its citizens.
Despite India having a big market for beer, a few companies dominate the market. The big brewery plant manufacturers are UB Spirits, Sab Miller, Radico Khaitan, and Amber Distilleries.
Today, the per capita annual beer consumption is about 2 liters. The high consumption rate will continue to increase steadily over the next couple of decades. If you wish to invest in this industry, I do not think market availability may not be an issue of concern.
The issue of concern, instead, is the stiff competition in the beer industry. There is already a tight competition among the top international beer manufacturers. Local brewers are struggling to keep up with the high competition. US companies alone control about 55% market share.
Although this competition may affect your business, it has immensely contributed to quality beer production. Today, India has some of the best beers in the world. If you are going to set up a beer company, you will need to conduct market research for quality beer. You need state-of-the-art technology that will give you a quality beer that can compete with the existing brands.

How to set up a Beer Manufacturing Plant?

Beer manufacturing is a very competitive affair. That is not enough. Anyone planning to start beer manufacturing must prepare to obtain all the licenses and permits required. All the same, here are some things you should consider when planning to set up a brewery business.

1. Prepare a business plan.

I think the most important, and demanding part of starting your business is a beer-manufacturing project business plan. A lot goes into making a business plan.
The first step towards this is carrying out a pre-feasibility study of the beer market. It is the pre-feasibility study report that determines whether the project is viable or not. You may also need to do a market feasibility study. A beer market research report assesses the current market trends and analysis and makes projections for the future market.

2. Identify a site

A beer industry should ideally be accessible to the public. If you are going to set up a microbrewery, you can locate it in your home. Setting up a home industry is subject to approval by the relevant regulatory bodies.

3. Source for materials and equipment

You need a wide range of beer brewing equipment and machinery. These materials and equipment include:

• Kegs
• Beer bottles and caps
• Fermenters
• Brewers
• Beer kits
• Hydrometer
• Siphon tubes
• Sterilizers
• Yeast
• Flavors
• Starch sugar, etc.

4. Hire human resource

Your staff must have basic knowledge of beer manufacturing. Knowledgeable staff makes it easier to train them on the processes involved in beer production.

Get the latest report on the market analysis of the beer industry

A product market analysis report is among the essential documents that every prospective beer manufacturer needs. How can you tell a good market research analysis report? The criterion for assessing industry analysis reports is the report's content.
What then should be the content of a report on a market analysis of the beer industry? One sure thing a market analysis report has to address is the current beer market situation and the expected growth. The report looks at current and foreseen growth drivers of the beer industry and predicts future market trends.
Additionally, a target market analysis report highlights expected challenges, opportunities, and regulations that are specific to the beer market in your country.
Lastly, the report must have current up to date information about existing beer manufacturers, other upcoming companies, and projects.

Our exclusive Project Report on the Beer Market

We prepare exclusive project reports on the beer market after doing an extensive analysis of the present and future Indian beer market. The report covers but is not limited to the following features:• Reliable projections of future Indian beer demand

• Present and future growth drivers of the beer industry
• Current beer market size, market share analysis, statistics, and trends
• SWOT analysis
• Forecasts
• Required licenses and permits for beer manufacturing business
• Financial requirements of beer manufacturing
Make an order with us today and get an exclusive professional market analysis report for your business.

Beer Manufacturing Process

The beer manufacturing process is lengthy. This section outlines the process into eight steps.

Step 1: Grain milling
Step 2: mash conversion
Step 3: Lautering
Step 4: Controlled boil
Step 5: Wort separation and cooling
Step 6: Fermentation
Step 7: Maturation
Step 8: Filtration, carbonation, and cellaring

What are the growth drivers of the beer industry?

The growth of the beer industry in India is subject to several factors. Some of these factors include:

1. Beer consumer Behaviour

India has about 20 million regular consumers of beer. People get into drinking for fashion, trends, lifestyle, social influence, or simply self-branding.

2. Religion

Indians may not drink as much beer as expected for religious reasons. About 80% of Indians are Hindu. Hinduism advocates caution with alcohol due to its potential health implications. Muslims who make up 15% of the population does not drink alcohol at all.

3. Competition

All the top five global brewers have operations in India. Their presence, coupled with local investors, accounts for the tight brand completion for the market.

How to get the best project report on India Beer Market?

There is no short cut to getting your best project report on the India beer market. The standard procedure is to find a reliable beer pre-feasibility report. If the contents of the pre-feasibility study report are convincing, proceed for market analysis. Armed with your mini beer plant project report, sit down to write your best beer plant project report. Beer manufacturing plant cost is high, and so is a good project report.
A poorly prepared beer project report can have adverse financial implications for your beer manufacturing plant. You must be an expert in project report writing. Similarly, you must be knowledgeable in the beer manufacturing process and familiar with the Indian beer market.
You cannot afford to take risks in the Indian beer industry. If you do not have the expertise, and the time, you can talk to the experts for a quality report. Buying a project report on the India beer industry does not only save you time and money. It is the blueprint of your business' survival

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Sample Chapters


(Following is an extract of the content from the book)
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1.         OVERVIEW   

1.1       BEER MANUFACTURING PROCESS

1.2       STRUCTURE OF THE INDUSTRY 

2.         MARKET ANALYSIS

2.1       GROWTH DRIVERS

2.1.1    Beer: Rising Acceptability      

2.1.2    Online Deliveries        

2.1.3    Easy Availability         

2.1.4    The Craft Beer Boom

2.2       EMERGING TRENDS          

2.2.1    Budding Categories: 0% Beer           

2.2.2    Surrogate Advertising

2.2.3    Rising Health Awareness       

2.2.4    Technology Advancements   

2.3       REGULATORY FRAMEWORK       

2.4       SWOT ANALYSIS     

2.4.1    STRENGTHS

2.4.1.1 Recession Proof Nature        

2.4.1.2 Ever Increasing Market Base

2.4.1.3 Favourable Demographics    

2.4.1.4 Adequate Supply of Raw Material     

2.4.2    WEAKNESSES         

2.4.2.1 Highly Taxed & Regulated

2.4.2.2 Ban on Direct Advertising      

2.4.3    OPPORTUNITIES    

2.4.3.1 Low Per Capita Consumption

2.4.3.2 Urbanization   

2.4.3.3 Rising Disposable Incomes & Discretionary Spends

2.4.3.4 Rising Affluent Class 

2.4.4    THREATS      

2.4.4.1 Religious Constraints 

2.4.4.2 Competition    

3.         MARKET FORECASTS       

3.1       DEMAND       

3.2       SUPPLY        

3.3       FOREIGN TRADE    

3.3.1    EXPORT        

3.3.2    IMPORTS      

3.4       INDUSTRY SIZE       

4.         KEY PLAYERS         

4.1       UNITED BREWERIES LTD  

4.2       ANHEUSER-BUSCH INBEV INDIA LTD    

4.3       CARLSBERG INDIA PVT LTD         

5.         KEY FINANCIALS AND ANALYSIS

5.1       CONTACT INFORMATION 

5.1.1    Registered Office Address    

5.1.2    Directors Name         

5.2       KEY FINANCIALS     

5.2.1    Plant Location

5.2.2    Raw Material Consumption   

5.2.3    Plant Capacity & Sales          

5.3       FINANCIAL COMPARISON 

5.3.1    Assets (Annual Finance standalone) 

5.3.2    Liabilities         

5.3.3    Growth in Assets & Liabilities 

5.3.4    Income & Expenditure           

5.3.5    Growth in Income & Expenditure      

5.3.6    Profits 

5.3.7    Liquidity Ratios           

5.3.8    Profitability Ratios      

5.3.9    Return Ratios 

5.3.10  Working Capital & Turnover Ratios   

5.3.11  Cash Flow      

6.         INDUSTRY OUTLOOK        

 

 

LIST OF FIGURES & TABLES

 

Figure 1 Global Beer Consumption Market Share (2018, By Region)         

Figure 2 World’s Largest Beer Markets (2018, % Share)     

Figure 3 Indian Alcohol Industry -Segmentation by Value    

Figure 4 Indian Alcohol Industry- Segmentation by Volume 

Figure 5 Beer Manufacturing Process          

Figure 6 Beer Industry India- Structure         

Figure 7 Beer Industry India- Classification by ABV 

Figure 8 Growth of Microbreweries in India (2009-19)         

Figure 9 Consumption of Craft Beer & Number of Microbreweries in India (2014-2019)    

Figure 10 Per Capita Consumption of Alcohol in India (2005-17, In Litres)  

Figure 11 Indian Population (2017-25E, In Billion Numbers)

Figure 12 Population Distribution by Age (2019)       

Figure 13 Barley Production in India (2015-20, In Thousand Tonnes)          

Figure 14 Area Under Barley Productivity (2015-18, In Thousand Hectares)          

Figure 15 Per Capita Consumption of Beer Among Various Countries (2018, In Litres)     

Figure 16 Urban Population in India (Percentage, 2015-25E)          

Figure 17 Urbanization in Various Countries 

Figure 18 Monthly Per Capita Income of India (2017-20, In INR)    

Figure 19Rising Share of Discretionary Spends in India (2014-18)  

Figure 20 Household Distribution by Income in India (2018)

Figure 21 Domestic Consumption Distribution India (2018, In Percentage) 

Figure 22 Beer Consumption in India (2016-24E, In Million Cases) 

Figure 23 Beer Consumption in India (2016-24E, In Million Litres)   

Figure 24 Per Capita Consumption of Beer in India (2012-24E, In Litres)    

Figure 25 Industrial Production of Beer in India (2006-12, In Kilo Litres)      

Figure 26 United Breweries Ltd - Sales Volume (2009-18, In Million Hectolitres)    

Figure 27 Indian Exports of Beer (2016-24E, In INR Million)

Figure 28 Indian Imports of Beer (2016-24E, In INR Million)

 

Table 1 World Consumption of Beer (2018, In Thousand Kilo Litres)           

Table 2 States with Highest Per Capita Consumption of Beer         

Table 3 Craft Beer Brands Introduced in India in 2020(March)        

Table 4 Types of Markets with corresponding states

Table 5 States with Additional Corona Fee   

Table 6 Liquor Tax Contribution to States Total Tax Collections      

Table 7 Indian States with Alcohol Prohibition           

Table 8 Top Countries in India's Beer Exports (2019)

Table 9 Top Countries in India's Beer Imports (2019)

 


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