{"id":37264,"date":"2026-09-21T16:48:02","date_gmt":"2026-09-21T11:18:02","guid":{"rendered":"https:\/\/www.niir.org\/blog\/?p=37264"},"modified":"2026-09-21T16:14:35","modified_gmt":"2026-09-21T10:44:35","slug":"edible-oil-manufacturing","status":"publish","type":"post","link":"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/","title":{"rendered":"Edible Oil Manufacturing"},"content":{"rendered":"<p>Edible oil is one of the few products that every Indian household buys regardless of economic cycle, which makes edible oil manufacturing a consistently attractive business idea for entrepreneurs seeking stable, high-volume demand. India is notably import-dependent on edible oil with government policy promoting domestic oilseed processing and refining to reduce that dependence, for founders willing to navigate commodity price cycles carefully, this sector offers scale and genuine national-priority backing.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Why_Edible_Oil_Manufacturing_Is_a_Smart_Business_Idea_Right_Now\" >Why Edible Oil Manufacturing Is a Smart Business Idea Right Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Government_Policies_Incentives\" >Government Policies &amp; Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Multiple_Manufacturing_Business_Ideas_for_Startups\" >Multiple Manufacturing Business Ideas for Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Import%E2%80%93Export_Opportunity_Analysis\" >Import\u2013Export Opportunity Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Market_Outlook_Scaling_Roadmap\" >Market Outlook &amp; Scaling Roadmap<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Skills_Manpower_Quality_Control\" >Skills, Manpower &amp; Quality Control<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Indian_MSME_Success_Stories\" >Indian MSME Success Stories<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#How_NPCS_Can_Help_Entrepreneurs_Evaluate_the_Opportunity\" >How NPCS Can Help Entrepreneurs Evaluate the Opportunity<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Common_Pitfalls_to_Avoid\" >Common Pitfalls to Avoid<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/#Your_Investment_Deserves_the_Right_Opportunity\" >Your Investment Deserves the Right Opportunity<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Edible_Oil_Manufacturing_Is_a_Smart_Business_Idea_Right_Now\"><\/span><strong>Why Edible Oil Manufacturing Is a Smart Business Idea Right Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>India imports a large share of its edible oil requirement, primarily palm, soybean, and sunflower oil, which keeps the country exposed to global price swings and currency movements. This dependence has made domestic oilseed crushing and refining a stated policy priority, with government missions actively encouraging farmers to grow more oilseeds and processors to expand refining capacity. For a new entrant, that translates into a market where demand is guaranteed and policy support actively favours domestic capacity expansion rather than simply protecting existing importers.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Government_Policies_Incentives\"><\/span><strong>Government Policies &amp; Incentives<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The National Mission on Edible Oils, coordinated through the food processing and agriculture ministry\u2019s alongside <a href=\"https:\/\/www.mofpi.gov.in\/sites\/default\/files\/ar10-11.pdf.pdf\">the Ministry of Food Processing Industries<\/a>, supports oilseed cultivation and processing capacity expansion, including palm oil area expansion incentives. MSME-scale oil mills and refineries can access collateral-free credit through <a href=\"https:\/\/my.msme.gov.in\/MyMsme\/Reg\/COM_CgtmseAppForm.aspx\">the Ministry of MSME<\/a>, while quality and packaging standards are governed under FSSAI norms, with export facilitation available through <a href=\"https:\/\/apeda.gov.in\/apedawebsite\/DGFT_Tradenotice\/Trade_Notice_22_2024_25.pdf\">the Agricultural and Processed Food Products Export Development Authority<\/a>. Food processing mission schemes in several states also offer partial subsidy for quality testing laboratory equipment, helping smaller processors meet FSSAI compliance standards without the full cost falling on the promoter alone.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Multiple_Manufacturing_Business_Ideas_for_Startups\"><\/span><strong>Multiple Manufacturing Business Ideas for Startups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Oilseed Crushing &amp; Solvent Extraction Unit<\/strong><\/p>\n<p>A crushing and solvent extraction plant of groundnut, mustard or soybean to crude oil and de-oiled cake, is an option for an entrepreneur based near oilseed-growing regions, since proximity to raw material reduces logistics cost. It serves both the edible oil market and animal feed industry through cake sales.<\/p>\n<p><strong>Edible Oil Refining &amp; Branded Packaging<\/strong><\/p>\n<p>Refining crude oil into branded packs captures significantly more value than crude oil, as branded, well-packaged edible oil holds retail pricing power not in the hands of commodity crude oil. This idea suits founders willing to invest in brand building and retail distribution.<\/p>\n<p><strong>Cold-Pressed &amp; Specialty Oil Production<\/strong><\/p>\n<p>Growing health-conscious demand has led to a premium niche for cold-pressed groundnut, mustard and coconut oils marketed on purity, with substantially higher margins than commodity refined oil.<\/p>\n<p><strong>Private-Label Edible Oil Packing for Regional Retail Chains<\/strong><\/p>\n<p>Rather than building a national brand from scratch, a refining unit can pack edible oil under private-label arrangements for regional supermarket chains and wholesale distributors. It reduces marketing spend while capturing retail-level margins, and builds a track record to launch an own consumer brand when distribution relationships are established.<\/p>\n<p><strong>Specialty Oil Blends for Health-Conscious Retail<\/strong><\/p>\n<p>Blended oils of rice bran, sunflower and others for specific health positioning, find shelf space in urban retail, a processor with refining capability can develop and market these blends at a premium over standard commodity oils.<\/p>\n<figure id=\"attachment_37267\" aria-describedby=\"caption-attachment-37267\" style=\"width: 848px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"size-full wp-image-37267\" src=\"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2026\/09\/Edible-Oil-Manufacturing-Business-in-India1.webp\" alt=\"Edible Oil Manufacturing Plant and Processing Business in India\" width=\"848\" height=\"1264\" srcset=\"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2026\/09\/Edible-Oil-Manufacturing-Business-in-India1.webp 848w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2026\/09\/Edible-Oil-Manufacturing-Business-in-India1-201x300.webp 201w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2026\/09\/Edible-Oil-Manufacturing-Business-in-India1-687x1024.webp 687w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2026\/09\/Edible-Oil-Manufacturing-Business-in-India1-768x1145.webp 768w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2026\/09\/Edible-Oil-Manufacturing-Business-in-India1-512x763.webp 512w\" sizes=\"(max-width: 848px) 100vw, 848px\" \/><figcaption id=\"caption-attachment-37267\" class=\"wp-caption-text\">Edible Oil Manufacturing and Refining Opportunities in India<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Import%E2%80%93Export_Opportunity_Analysis\"><\/span><strong>Import\u2013Export Opportunity Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>India&#8217;s edible oil import bill is substantial for palm, soybean and sunflower oil making the domestic capacity expansion an active area monitored by the Ministry of Food Processing Industries. On the export front, branded and specialty Indian <a href=\"https:\/\/www.niir.org\/blog\/edible-oils-industry-consultants\/\">edible oils<\/a> such as cold-pressed are seeing demand from diaspora and health-conscious consumers, with export facilitation via APEDA.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Market_Outlook_Scaling_Roadmap\"><\/span><strong>Market Outlook &amp; Scaling Roadmap<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>India&#8217;s edible oil consumption rises with population and income growth while domestic oilseed processing capacity expansion is a stated priority, for processors who build strong farmer procurement relationships and diversify into branded, packaged products, more stable margins are achieved over a business cycle.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Skills_Manpower_Quality_Control\"><\/span><strong>Skills, Manpower &amp; Quality Control<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Edible oil processing requires both mechanical operators for crushing and extraction equipment and quality control staff trained in FSSAI testing protocols. A small crushing unit employs 30 to 40 workers, and the most valuable early technical hire is a process supervisor experienced in extraction efficiency and oil quality parameters, since small process inefficiencies compound significantly across high daily throughput volumes typical of this business.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Indian_MSME_Success_Stories\"><\/span><strong>Indian MSME Success Stories<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Adani Wilmar \u2014 Gautam Adani and Kuok Group partnership<\/strong><\/p>\n<p>Adani Wilmar&#8217;s Fortune brand grows from disciplined refining and distribution investment, showing that building trusted retail branding around a commodity product creates a market leadership unlike raw crushing capacity.<\/p>\n<p><strong>Ruchi Soya Industries \u2014 Dinesh Shahra<\/strong><\/p>\n<p>Dinesh Shahra built Ruchi Soya into one of India&#8217;s largest edible oil and soya processing groups by integrating crushing, refining and branded distribution, a lesson on the need for vertical integration to protect margins during volatile commodity cycles.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_NPCS_Can_Help_Entrepreneurs_Evaluate_the_Opportunity\"><\/span><strong>How NPCS Can Help Entrepreneurs Evaluate the Opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We at Niir Project Consultancy Services (NPCS) provide your professional consulting for the preparation of Market Survey cum Detailed Techno-Economic Feasibility Reports (DPRs) for setting up new industries or businesses. Our reports include detailed manufacturing processes, market research and demand analysis, process flow diagrams, product mix and capacity planning, machinery and raw material details, and complete project financials with profitability analysis. Entrepreneurs use our reports to evaluate feasibility and profit potential before investing, reducing guesswork at the most capital-intensive stage.<\/p>\n<p>For anyone evaluating Edible Oil Manufacturing, this groundwork is vital before committing any capital. Our studies work through machinery selection, raw material sourcing, plant layout, manpower planning and a full financial model including capital cost, working capital, revenue projections and ROIs. Entrepreneurs approaching banks, NBFCs or state MSME schemes for financing, typically need exactly this kind of documented feasibility study. Working with an established consultancy shortens the learning curve considerably, allowing a first-time promoter to benefit from patterns we&#8217;ve already seen across hundreds of similar manufacturing projects.<\/p>\n<p>NPCS has published a comprehensive printed reference book on Edible Oil Manufacturing covering technology, market analysis, investment parameters and manufacturing processes in depth, the printed book: <a href=\"https:\/\/www.niir.org\/books\/book\/edible-oils-in-india-present-status-future-prospects-industry-growth-drivers-demand-scenario-opportunities-company-financials-market-size-sector-insights-analysis-forecasts-upto-upto-2030-market-research-report\/isbn-9788195075522\/zb,,18b7f,a,0,0,a\/index.html\">Explore the Complete Edible Oils Market<\/a><\/p>\n<p>For a detailed techno-economic Project Report of setting up a manufacturing business in this sector including plant economics, machinery lists, financial projections and applicable government incentives, the NPCS Project Report: <a href=\"https:\/\/www.niir.org\/profile-project-reports\/profile\/2619\/edible-oil-refinery-manufacturing-plant-detailed-project-report-profile-business-plan-industry-trends-market-research-survey-manufacturing-process-machinery-raw-materials-feasibility-study-investment-opportunities-cost-revenue.html\">Edible Oil Refinery \u2013 Manufacturing Plant, Detailed Project Report<\/a>.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Common_Pitfalls_to_Avoid\"><\/span><strong>Common Pitfalls to Avoid<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>A common mistake is failing to hedge raw material price exposure, while a new brand launch without adequate retail distribution support to maintain visibility is also a pitfall.<\/p>\n<p><iframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bN68ZKATMb8?si=PoycpPvGx75KFDPz\" width=\"100%\" height=\"400\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Edible oil manufacturing is one of the most demand-secure business ideas in India&#8217;s food processing sector, for founders who manage commodity price risk carefully, coordination with oilseed-belt state programmes such as those under Invest Madhya Pradesh portal, can help new processors secure raw material access and incentive support.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Investment_Deserves_the_Right_Opportunity\"><\/span><strong>Your Investment Deserves the Right Opportunity<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: left;\">Every serious investment begins with choosing the right sector and business model, with hundreds of industrial opportunities available, making the most informed choice is critical. NPCS Startup Selector tool helps entrepreneurs, MSMEs and investors <a href=\"https:\/\/www.niir.org\/startup-selector\">identify the most suitable business opportunities based on their investment capacity, location and interests<\/a>, directing your capital towards a venture with the strongest fit and potential.<\/p>\n","protected":false},"excerpt":{"rendered":"Edible oil is one of the few products that every Indian household buys regardless of economic cycle, which&hellip;","protected":false},"author":22,"featured_media":37271,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":1,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[17389,17419],"tags":[22162,22157,22156,22158,22159,22161,22160],"industry":[],"class_list":["post-37264","post","type-post","status-publish","format-standard","has-post-thumbnail","category-food-processing-industry","category-industrial-project-reports","tag-cold-pressed-oil","tag-edible-oil-business","tag-edible-oil-manufacturing","tag-edible-oil-processing","tag-edible-oil-refinery","tag-oilseed-crushing","tag-oilseed-processing","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Edible Oil Manufacturing: Business Opportunities, Cost &amp; Project<\/title>\n<meta name=\"description\" content=\"Edible Oil Manufacturing in India: explore business opportunities, investment, processing, refining, government support, market.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Edible Oil Manufacturing: Business Opportunities, Cost &amp; Project\" \/>\n<meta property=\"og:description\" content=\"Edible Oil Manufacturing in India: explore business opportunities, investment, processing, refining, government support, market.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.niir.org\/blog\/edible-oil-manufacturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Niir Project Consultancy Services\" \/>\n<meta property=\"article:published_time\" content=\"2026-09-21T11:18:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2026\/09\/Edible-Oil-Manufacturing.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1672\" \/>\n\t<meta property=\"og:image:height\" content=\"941\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"P.K. 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Tripathi","pronouns":"he\/him","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/e564cd63e821d3c2b5621bce10fcd519.jpg?ver=1789823256","url":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/e564cd63e821d3c2b5621bce10fcd519.jpg?ver=1789823256","contentUrl":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/e564cd63e821d3c2b5621bce10fcd519.jpg?ver=1789823256","caption":"P.K. Tripathi"},"description":"P. K. Tripathi is Associate Editor at Entrepreneur India and a seasoned business consultant with over 35 years of experience advising startups and established enterprises across multiple industries. He has worked closely with founders and business leaders, offering strategic guidance on business planning, project execution, and market positioning \u2014 helping entrepreneurs transform ideas into viable, scalable ventures. A published author of several business books on startups, manufacturing opportunities, and practical entrepreneurship, P. K. Tripathi is known for his grounded, execution-focused approach that cuts through theory to deliver actionable insights. Through his writing and consulting work, he continues to equip aspiring entrepreneurs with the real-world knowledge, industry intelligence, and practical strategies needed to thrive in competitive markets.","sameAs":["https:\/\/www.linkedin.com\/in\/p-k-tripathi-539749406\/"],"url":"https:\/\/www.niir.org\/blog\/author\/p-k-tripathi\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/37264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/comments?post=37264"}],"version-history":[{"count":3,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/37264\/revisions"}],"predecessor-version":[{"id":37269,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/37264\/revisions\/37269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/media\/37271"}],"wp:attachment":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/media?parent=37264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/categories?post=37264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/tags?post=37264"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/industry?post=37264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}