{"id":32724,"date":"2026-04-03T15:50:08","date_gmt":"2026-04-03T10:20:08","guid":{"rendered":"https:\/\/niir.org\/blog\/?p=32724"},"modified":"2026-04-13T16:17:42","modified_gmt":"2026-04-13T10:47:42","slug":"small-town-business-ideas-india","status":"publish","type":"post","link":"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/","title":{"rendered":"How a Small-Town Chai Seller Built a \u20b950 Crore Business: Lessons for First-Generation Entrepreneurs"},"content":{"rendered":"<p><em><strong>Small town business ideas India<\/strong><\/em><\/p>\n<p>India&#8217;s entrepreneurial development now extends beyond its metropolitan areas. Companies which develop new products and services are starting to establish their operations in tier-2 and tier-3 towns because these areas provide business chances which larger FMCG companies and corporate organizations do not pursue. The inspiring journey of Ratan Kumar Sharma, a chai seller from Sitamarhi, Bihar, demonstrates how a first-generation entrepreneur can build a \u20b950 crore business from scratch with determination, strategy, and local market understanding.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_87_1 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Read_the_Complete_Book_Here_Our_Books\" >Read the Complete Book Here: Our Books<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#From_%E2%82%B9800_and_a_Kettle_to_%E2%82%B950_Crores_Ratans_Journey\" >From \u20b9800 and a Kettle to \u20b950 Crores: Ratan\u2019s Journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Why_Tier-2_and_Tier-3_Towns_Are_Ideal_for_First-Generation_Entrepreneurs\" >Why Tier-2 and Tier-3 Towns Are Ideal for First-Generation Entrepreneurs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#1_Lower_Setup_Costs\" >1. Lower Setup Costs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#2_Affordable_Labor\" >2. Affordable Labor<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Access_Complete_Business_Plan_Project_Reports_Profiles\" >Access Complete Business Plan: Project Reports &amp; Profiles<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#3_Faster_Growth_in_Demand\" >3. Faster Growth in Demand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#4_Government_Incentives\" >4. Government Incentives<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Profitable_Business_Ideas_for_Small-Town_Entrepreneurs\" >Profitable Business Ideas for Small-Town Entrepreneurs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Read_More_10_Best_Business_Books_for_Entrepreneurs_in_India_Startup_Guide\" >Read More: 10 Best Business Books for Entrepreneurs in India (Startup Guide)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Key_Lessons_from_Successful_Entrepreneurs\" >Key Lessons from Successful Entrepreneurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#The_Importance_of_Export_Markets\" >The Importance of Export Markets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Explore_proven_business_ideas_with_high_success_potential\" >Explore proven business ideas with high success potential<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#How_NPCS_Supports_First-Generation_Entrepreneurs\" >How NPCS Supports First-Generation Entrepreneurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Conclusion\" >Conclusion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.niir.org\/blog\/small-town-business-ideas-india\/#Frequently_Asked_Questions_FAQ\" >Frequently Asked Questions (FAQ)<\/a><\/li><\/ul><\/nav><\/div>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_the_Complete_Book_Here_Our_Books\"><\/span>Read the Complete Book Here:<a href=\"https:\/\/www.niir.org\/books\/category\"> Our Books<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"From_%E2%82%B9800_and_a_Kettle_to_%E2%82%B950_Crores_Ratans_Journey\"><\/span>From \u20b9800 and a Kettle to \u20b950 Crores: Ratan\u2019s Journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ratan started his initial business venture by investing \u20b9800 and using a borrowed kettle to sell tea in his local area. He maintained his dedication to local problems by developing packaging solutions which small retailers and tea vendors could use at budget-friendly prices because most people prefer to follow urban fashions.<\/p>\n<p>Ratan used all his earnings to build his first industrial facility which he established close to Muzaffarpur after acquiring a basic form-fill-seal machine. His first products\u2014spice mixes and namkeen in small, branded sachets\u2014catered to a largely untapped market ignored by big FMCG brands.<\/p>\n<p>Ratan Agro Industries established multiple production facilities which resulted in revenue growth that exceeded the expectations of typical urban startups. He achieved success through a combination of uncomplicated and effective methods which made his formula work:<\/p>\n<ul>\n<li>Understand the buyer<\/li>\n<li>Control costs meticulously<\/li>\n<li>Scale gradually<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Why_Tier-2_and_Tier-3_Towns_Are_Ideal_for_First-Generation_Entrepreneurs\"><\/span>Why Tier-2 and Tier-3 Towns Are Ideal for First-Generation Entrepreneurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Small-town India offers several advantages for aspiring manufacturers:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Lower_Setup_Costs\"><\/span>1. Lower Setup Costs<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Industrial land in tier-2 towns has a price range that starts at \u20b9800 per square meter and goes up to \u20b92 500 per square meter. In metropolitan areas industrial land costs between \u20b912 000 and \u20b940 000 per square meter. This purchasing method requires businesses to spend less money during their initial phases because they need lower equipment costs.(Small town business ideas India)<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Affordable_Labor\"><\/span>2. Affordable Labor<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Small towns pay unskilled workers between \u20b9250 and \u20b9380 for their daily work while urban areas charge between \u20b9550 and \u20b9750 which enables businesses to maintain their expenses while delivering products with high-quality standards.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Access_Complete_Business_Plan_Project_Reports_Profiles\"><\/span>Access Complete Business Plan: <a href=\"https:\/\/www.niir.org\/profile-project\">Project Reports &amp; Profiles<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"3_Faster_Growth_in_Demand\"><\/span>3. Faster Growth in Demand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The rural market experiences FMCG consumption growth between 12 and 16 percent every year which surpasses the growth rate of urban markets. The combination of affordable products with high quality creates a business opportunity which new companies can use to establish themselves in small towns.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Government_Incentives\"><\/span>4. Government Incentives<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The CGTMSE loan program together with food processing PLI and backward area grants programs decreases entry obstacles while enabling first-time business owners to launch their enterprises without the need for substantial financial resources.<\/p>\n<p>The combination of low-cost operations and growing business opportunities together with financial support from the government creates conditions which help businesses succeed in tier-two and tier-three towns.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/niir.org\/blog\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_c0mlklc0mlklc0ml-687x1024.png\" sizes=\"(max-width: 687px) 100vw, 687px\" srcset=\"https:\/\/niir.org\/blog\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_c0mlklc0mlklc0ml-687x1024.png 687w, https:\/\/niir.org\/blog\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_c0mlklc0mlklc0ml-201x300.png 201w, https:\/\/niir.org\/blog\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_c0mlklc0mlklc0ml-768x1145.png 768w, https:\/\/niir.org\/blog\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_c0mlklc0mlklc0ml-512x763.png 512w, https:\/\/niir.org\/blog\/wp-content\/uploads\/2026\/04\/Gemini_Generated_Image_c0mlklc0mlklc0ml.png 848w\" alt=\"small town business ideas India chai seller success story\" width=\"687\" height=\"1024\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Profitable_Business_Ideas_for_Small-Town_Entrepreneurs\"><\/span>Profitable Business Ideas for Small-Town Entrepreneurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ratan&#8217;s story shows people can find opportunities in places where demand for products remains unfulfilled. The most reachable choices which people can consider include:<\/p>\n<p><strong>Packaged Food and Spice Processing<\/strong><\/p>\n<ul>\n<li>Low-cost machinery<\/li>\n<li>Strong local raw material supply<\/li>\n<li>High demand for <strong>small branded packs<\/strong><\/li>\n<li>Examples: namkeen, masala mixes, packaged snacks<\/li>\n<\/ul>\n<p><strong>Agro-Input Manufacturing<\/strong><\/p>\n<ul>\n<li>Fertilizers, micronutrient blends, crop nutrition products<\/li>\n<li>Steady sales through <strong>agri-dealer networks<\/strong><\/li>\n<li>Growing demand due to modern farming methods<\/li>\n<\/ul>\n<p><strong>Eco-Friendly Packaging<\/strong><\/p>\n<ul>\n<li>Bagasse plates, kraft paper bags, compostable products<\/li>\n<li>Rising demand from institutional buyers and export markets<\/li>\n<\/ul>\n<p>The government-backed small manufacturer incentives create new market possibilities for both specialty chemicals and construction materials.(Small town business ideas India)<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Read_More_10_Best_Business_Books_for_Entrepreneurs_in_India_Startup_Guide\"><\/span>Read More: <a href=\"https:\/\/www.entrepreneurindia.co\/blogs\/business-books-for-entrepreneurs\/\">10 Best Business Books for Entrepreneurs in India (Startup Guide)<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"Key_Lessons_from_Successful_Entrepreneurs\"><\/span>Key Lessons from Successful Entrepreneurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Indian company heads prove through their achievements that having superior branding or huge investment sums in a firm is secondary to an understanding of the market and the customer:<\/p>\n<ul>\n<li><strong>Mahesh Gupta (Kent RO Systems):<\/strong> Focused on semi-urban buyers and simple, reliable products.<\/li>\n<li><strong>Rajendra Kumar Agarwal (Donear Industries):<\/strong> established his business by focusing on small-town retailers who existed before his competitors discovered that market opportunity.<\/li>\n<li><strong>Arvind Mehta (Prataap Snacks):<\/strong> achieved business growth through affordable products which customers could easily find in retail stores instead of using extra funds for advertising to surpass his competitors.<\/li>\n<\/ul>\n<p>Ratan Kumar Sharma built his business according to three principles which involve starting with a small operation followed by profit reinvestment and forward-looking investment decisions.(Small town business ideas India)<\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Export_Markets\"><\/span>The Importance of Export Markets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Numerous small manufacturers fail to recognize export opportunities which serve as their primary pathway for business expansion:<\/p>\n<ul>\n<li>India\u2019s trade agreements with <strong>ASEAN, SAARC, and UAE<\/strong> create preferential access for processed foods, specialty chemicals, and eco-packaging.<\/li>\n<li>Government programs such as <strong>EPCG and APEDA<\/strong> help first-time exporters reach international buyers while improving domestic competitiveness.<\/li>\n<\/ul>\n<p>Small-town companies can enhance their financial results through international sales which allow them to extend their business operations beyond their domestic market.<\/p>\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Explore_proven_business_ideas_with_high_success_potential\"><\/span><a href=\"https:\/\/www.niir.org\/startup-selector\">Explore proven business ideas with high success potential<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h2><span class=\"ez-toc-section\" id=\"How_NPCS_Supports_First-Generation_Entrepreneurs\"><\/span>How NPCS Supports First-Generation Entrepreneurs<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Niir Project Consultancy Services (NPCS) provides complete feasibility studies which include detailed techno-economic reports (DPRs) that entrepreneurs use to make investment decisions:<\/p>\n<ul>\n<li>Market research and demand analysis<\/li>\n<li>Process flow diagrams and capacity planning<\/li>\n<li>Machinery and raw material specifications<\/li>\n<li>Financial projections and profitability analysis<\/li>\n<\/ul>\n<p>The services provide investment solutions which companies can use to establish operations that achieve both growth and profitability while avoiding early-stage business failure.<\/p>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe  id=\"_ytid_38777\"  width=\"750\" height=\"421\"  data-origwidth=\"750\" data-origheight=\"421\" src=\"https:\/\/www.youtube.com\/embed\/s9itbbwPDfE?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ratan Kumar Sharma demonstrates that small-town business owners can create successful large enterprises through customer understanding and profit reinvestment and government program utilization. India now recognizes its tier-2 and tier-3 towns as emerging centers for manufacturing development.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First-generation entrepreneurs can achieve success in their business ventures through effective planning and organizational assistance from NPCS. The key to success requires businesses to initiate operations through small projects that expand their activities while maintaining market presence.<\/p>\n\n\n\n<h2 id=\"frequently-asked-questions-faq\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions_FAQ\"><\/span>Frequently Asked Questions (FAQ)<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can I start a manufacturing business with less than \u20b925 lakh?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. MSME clusters allow packaged food, agro-input, specialty chemical, and eco-packaging units to start with <strong>\u20b915\u201335 lakh<\/strong>. CGTMSE loans fund up to 85% without collateral.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How do I pick the right product for my region?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Evaluate <strong>local raw material availability, proximity to buyers, and state incentives<\/strong>. A techno-economic feasibility report (DPR) can help identify the best options.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Can small manufacturers realistically export?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Yes. Products like <strong>processed foods, fertilizers, eco-packaging, and specialty chemicals<\/strong> have buyers in Southeast Asia, the Middle East, and Africa. Quality and consistency are crucial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Which government schemes are most useful?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>CGTMSE, PMEGP, CLCSS, SFURTI<\/strong>, and sector-specific <strong>PLI programs<\/strong> are highly relevant for first-time entrepreneurs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>How long does it take to start production?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With prepared land and suppliers, production can begin in <strong>9\u201318 months<\/strong>, including approvals, equipment setup, and trial runs.<\/p>\n","protected":false},"excerpt":{"rendered":"Small town business ideas India India&#8217;s entrepreneurial development now extends beyond its metropolitan areas. Companies which develop new&hellip;","protected":false},"author":15,"featured_media":32726,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":59,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[17419,17376,16875],"tags":[18510,18511,18513,18509,18512],"industry":[],"class_list":["post-32724","post","type-post","status-publish","format-standard","has-post-thumbnail","category-industrial-project-reports","category-msme-small-scale-industries","category-startup-opportunities","tag-first-generation-entrepreneur-india","tag-fmcg-business-small-town","tag-profitable-business-ideas-india","tag-small-town-business-ideas","tag-startup-ideas-in-small-towns-india","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Small Town Business Ideas India: From \u20b9800 to \u20b950 Crore Success<\/title>\n<meta name=\"description\" content=\"Looking for small town business ideas India? 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