{"id":21204,"date":"2025-07-08T11:56:20","date_gmt":"2025-07-08T06:26:20","guid":{"rendered":"https:\/\/niir.org\/blog\/?p=21204"},"modified":"2026-06-20T18:09:39","modified_gmt":"2026-06-20T12:39:39","slug":"young-entrepreneurs-of-uttarakhand-in-manufacturing","status":"publish","type":"post","link":"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/","title":{"rendered":"Young Entrepreneurs of Uttarakhand in Manufacturing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The scenic valleys of Uttarakhand are not just attracting tourists anymore. A new wave of innovation and business led by young entrepreneurs of Uttarakhand is taking shape in recent years. These ardent minds are remapping the economic scenario of the state, especially in the manufacturing business realm. From eco-friendly packaging units in Haldwani to organic product manufacturing in Almora, their journey is testament to a revolutionary shift in how we conceive entrepreneurship in the hills.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>For more information:<\/strong><a href=\"https:\/\/www.entrepreneurindia.co\/page\/uttarakhand-india\/\"> Business Ideas and Investments Opportunities<\/a><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><ul class='ez-toc-list-level-2' ><li class='ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Why_Focus_on_Manufacturing\" >Why Focus on Manufacturing?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Inspiring_Young_Entrepreneurs_of_Uttarakhand\" >Inspiring Young Entrepreneurs of Uttarakhand<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#1_Prakash_Rawat_%E2%80%93_Eco-Friendly_Packaging_in_Rudrapur\" >1. Prakash Rawat \u2013 Eco-Friendly Packaging in Rudrapur<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#2_Meera_Joshi_%E2%80%93_Handmade_Organic_Beauty_Products_in_Almora\" >2. Meera Joshi \u2013 Handmade Organic Beauty Products in Almora<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Government_Support_for_Manufacturing_Startups\" >Government Support for Manufacturing Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Challenges_Faced_by_Young_Entrepreneurs\" >Challenges Faced by Young Entrepreneurs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Role_of_Digital_India_and_Skill_India\" >Role of Digital India and Skill India<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Popular_Manufacturing_Sectors_Among_Youth\" >Popular Manufacturing Sectors Among Youth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Future_Outlook_for_Manufacturing_in_Uttarakhand\" >Future Outlook for Manufacturing in Uttarakhand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"why-focus-on-manufacturing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Focus_on_Manufacturing\"><\/span><strong>Why Focus on Manufacturing?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Manufacturing has always powered massive job generation and wealth creation and with an abundance of natural resources, cheap land, and government subsidies, Uttarakhand is fast becoming a paradise for startups. Startups in Uttarakhand are no longer success stories based merely on IT and services; the real glamour and glory lie in sustainable, scalable manufacturing ventures.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These young entrepreneurs of Uttarakhand saw this transition and are riding on its coattails by establishing small to medium-scale manufacturing units in food processing, herbal products, textile, and handicrafts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Project Reports:<\/strong><a href=\"https:\/\/www.niir.org\/profile-projects-reports\/profiles\/best-business-opportunities-in-uttarakhand-identification-selection-right-project-thrust-areas-for-investment-industry-startup-entrepreneurship-projects\/z,,9f,0,a\/index.html\"><strong> <\/strong>Best Business Opportunities in Uttarakhand<\/a><\/p>\n\n\n\n<h1 id=\"inspiring-young-entrepreneurs-of-uttarakhand\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inspiring_Young_Entrepreneurs_of_Uttarakhand\"><\/span><strong>Inspiring Young Entrepreneurs of Uttarakhand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h1>\n\n\n\n<p class=\"wp-block-paragraph\">There are many stories about emerging young entrepreneurs of Uttarakhand who have made a remarkable impact in manufacturing;&nbsp;<\/p>\n\n\n\n<h3 id=\"1-prakash-rawat-ecofriendly-packaging-in-rudrapur\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Prakash_Rawat_%E2%80%93_Eco-Friendly_Packaging_in_Rudrapur\"><\/span><strong>1. Prakash Rawat \u2013 Eco-Friendly Packaging in Rudrapur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aged 27 years, Prakash from Rudrapur started his own eco-packaging manufacturing unit that supplies biodegradable packaging to top FMCG brands. His was a classic case of startup success in Uttarakhand.&nbsp;<\/p>\n\n\n\n<h3 id=\"2-meera-joshi-handmade-organic-beauty-products-in-almora\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Meera_Joshi_%E2%80%93_Handmade_Organic_Beauty_Products_in_Almora\"><\/span><strong>2. Meera Joshi \u2013 Handmade Organic Beauty Products in Almora<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Meera, a biotechnology graduate, saw the potential in locally grown herbs and flowers. Her manufacturing startup now exports herbal beauty products throughout India. She is currently one of Uttarakhand&#8217;s most famous young entrepreneurs.&nbsp;<\/p>\n\n\n\n<h2 id=\"government-support-for-manufacturing-startups\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Government_Support_for_Manufacturing_Startups\"><\/span><strong>Government Support for Manufacturing Startups<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Uttarakhand government provides various schemes and subsidies for startups in manufacturing, especially those headed by youth and women. This support structure is one of the major drivers behind emerging young entrepreneurs in Uttarakhand.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The government greatly improved the ease of doing business through subsidized electricity and land allocation in industrial corridors such as Pantnagar and Sitargunj. This development has had a direct impact on the success of startups in Uttarakhand, thus motivating local youth to embrace entrepreneurialism over seeking employment opportunities in metros.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related Book:<\/strong> <a href=\"https:\/\/www.niir.org\/books\/books\/herbal-products-aromatic-plant-cultivation-processing-herb-medicinal-plants-herbs-cultivation-processing-herb-herbs-extracts-aloe-vera-cultivation-cultivation-research-findings-products-formulations-extraction-processing-processing-herbs\/z,,a,4,0,a\/index.html\">Herbal Products, Aromatic Plant Cultivation, Processing, Herb, Medicinal Plants, Herbs Cultivation, Processing, Herb, Herbs Extracts, Aloe Vera Cultivation, Cultivation, Research Findings, Products, Formulations, Extraction &amp; Processing, Processing, Herbs<\/a><\/p>\n\n\n\n<h2 id=\"challenges-faced-by-young-entrepreneurs\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Challenges_Faced_by_Young_Entrepreneurs\"><\/span><strong>Challenges Faced by Young Entrepreneurs<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In spite of this revolution, challenges do beset the young breed of entrepreneurs in Uttarakhand:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Logistics and transportation in hilly areas could be quite costly.\u00a0<\/li>\n\n\n\n<li>Lack of mentorship and networking opportunities.\u00a0<\/li>\n\n\n\n<li>Difficulties in sourcing raw materials from remote areas.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Nonetheless, some of the emerging young entrepreneurs of Uttarakhand have been resilient and creative in facing these roadblocks, utilizing local collaborations, links with the government, and online B2B platforms.&nbsp;<\/p>\n\n\n\n<h2 id=\"role-of-digital-india-and-skill-india\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Role_of_Digital_India_and_Skill_India\"><\/span><strong>Role of Digital India and Skill India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Such initiatives now called Skill India and Digital India have contributed to the startup success in Uttarakhand. Most of the manufacturing startups run by youth in Uttarakhand utilize digital platforms for production management, marketing, and tracking of supply chains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Workshops in Dehradun, Haridwar, and Nainital are imparting knowledge to young entrepreneurs in Uttarakhand on manufacturing processes, automation, and product packaging.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Related Article:<\/strong><a href=\"https:\/\/www.niir.org\/information-topics-content.php?section=464\"><strong> <\/strong><\/a><a href=\"https:\/\/www.npcsblog.com\/want-to-start-business-in-uttarakhand-here-are-few-good-profitable-ideas-for-you\/\">Want to Start Business in Uttarakhand? Here are few Good &#8230;<\/a>&nbsp;<\/p>\n\n\n\n<h2 id=\"popular-manufacturing-sectors-among-youth\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Popular_Manufacturing_Sectors_Among_Youth\"><\/span><strong>Popular Manufacturing Sectors Among Youth<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let\u2019s explore the most trending sectors adopted by the emerging young entrepreneurs in Uttarakhand:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Handicrafts and Woollen Products\u00a0<\/li>\n\n\n\n<li>Herbal &amp; Organic Products\u00a0<\/li>\n\n\n\n<li>Eco-friendly Packaging<\/li>\n\n\n\n<li>Food Processing Units<\/li>\n\n\n\n<li>Agarbatti and Candle Making<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Each of these sectors represents a unique opportunity for startup success in Uttarakhand, especially when rooted in the cultural and ecological richness of the state.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business Ideas:<\/strong> <a href=\"https:\/\/www.niir.org\/startup-selector\">Select Your Startup Ideas<\/a><\/p>\n\n\n\n<h2 id=\"future-outlook-for-manufacturing-in-uttarakhand\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Future_Outlook_for_Manufacturing_in_Uttarakhand\"><\/span><strong>Future Outlook for Manufacturing in Uttarakhand<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The outlook for the manufacturing sector appears promising in Uttarakhand. With growing investor interest and number of incubators opening up. It is expected that Uttarakhand would soon emerge as a manufacturing startup hub.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Moreover, as environmental concerns rise, the world is looking towards sustainability products, which are already being targeted by the emerging young entrepreneurs of Uttarakhand. Their manufacturing units give special significance to eco-friendliness, community employment, and innovation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Youtube Video:<\/strong><a href=\"https:\/\/www.youtube.com\/watch?v=1C2CYomvo6s\"> <\/a><a href=\"https:\/\/www.youtube.com\/watch?v=LDlmI0JE1ME\">Uttarakhand | India &#8211; Best Business Opportunities<\/a><\/p>\n\n\n\n<h2 id=\"conclusion\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><strong>Conclusion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">To sum up, the startup success in Uttarakhand is a blend of opportunity, innovation, and determination. The young entrepreneurs of Uttarakhand are proving that with the right mindset and resources, manufacturing businesses can thrive even in hilly terrains.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The rising tide of emerging young entrepreneurs in Uttarakhand is not only boosting the local economy but is also inspiring a generation to dream big and build locally. As manufacturing continues to boom, Uttarakhand is well on its way to modeling itself as a state for youth-led entrepreneurship.<\/p>\n","protected":false},"excerpt":{"rendered":"The scenic valleys of Uttarakhand are not just attracting tourists anymore. A new wave of innovation and business&hellip;","protected":false},"author":24,"featured_media":21206,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[15706,15721,39],"tags":[],"industry":[12283],"class_list":["post-21204","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business-ideas","category-business-ideas-in-india","category-business-opportunities","industry-best-business-opportunities-in-india","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Young Entrepreneurs of Uttarakhand in Manufacturing - Niir Project Consultancy Services<\/title>\n<meta name=\"description\" content=\"How young entrepreneurs are driving Uttarakhand&#039;s manufacturing boom with eco-friendly startups and government-backed business opportunities.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Young Entrepreneurs of Uttarakhand in Manufacturing - Niir Project Consultancy Services\" \/>\n<meta property=\"og:description\" content=\"How young entrepreneurs are driving Uttarakhand&#039;s manufacturing boom with eco-friendly startups and government-backed business opportunities.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.niir.org\/blog\/young-entrepreneurs-of-uttarakhand-in-manufacturing\/\" \/>\n<meta property=\"og:site_name\" content=\"Niir Project Consultancy Services\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-08T06:26:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-20T12:39:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2025\/07\/young-entrepreneurs-of-uttarakhand-in-manufacturin-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1506\" \/>\n\t<meta property=\"og:image:height\" content=\"847\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"P.K. 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Chattopadhyay","pronouns":"he\/him","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/3662e7afd36f344fe355fb0ede1d751d.jpg?ver=1791637019","url":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/3662e7afd36f344fe355fb0ede1d751d.jpg?ver=1791637019","contentUrl":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/3662e7afd36f344fe355fb0ede1d751d.jpg?ver=1791637019","caption":"P.K. Chattopadhyay"},"description":"P. K. Chattopadhyay is a seasoned Project Consultant with over 45 years of hands-on experience in project consultancy across diverse industries. He has guided hundreds of companies and entrepreneurs through project planning, feasibility studies, and industrial setup \u2014 turning business ideas into practical, scalable ventures. A prolific author of business and startup-focused books, P. K. Chattopadhyay brings together real-world industry data, actionable insights, and proven execution strategies tailored for entrepreneurs and investors at every stage of their journey. His core expertise spans manufacturing projects, market analysis, and business viability assessment \u2014 making his work an indispensable resource for anyone building a sustainable and profitable business from the ground up.","sameAs":["https:\/\/www.linkedin.com\/in\/p-k-chattopadhyay-466751406\/"],"url":"https:\/\/www.niir.org\/blog\/author\/p-k-chattopadhyay\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/21204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/comments?post=21204"}],"version-history":[{"count":1,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/21204\/revisions"}],"predecessor-version":[{"id":21207,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/21204\/revisions\/21207"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/media\/21206"}],"wp:attachment":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/media?parent=21204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/categories?post=21204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/tags?post=21204"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/industry?post=21204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}