{"id":20230,"date":"2025-05-12T23:19:54","date_gmt":"2025-05-12T17:49:54","guid":{"rendered":"https:\/\/niir.org\/blog\/?p=20230"},"modified":"2025-05-12T23:19:54","modified_gmt":"2025-05-12T17:49:54","slug":"raising-global-capital-empowering-indian-export-oriented-startups-globally","status":"publish","type":"post","link":"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/","title":{"rendered":"Raising Global Capital: Empowering Indian Export-Oriented Startups Globally"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Building your empire in today&#8217;s vibrant global economy is something that no export-oriented startup in India can afford to ignore. With the entrepreneurial landscape maturing and aspirations soaring, increasing numbers of founders are crossing national borders in pursuit of their dreams, to take their companies to a global scale and build globally competitive companies. This comprehensive guideline is specifically intended to facilitate Indian export-oriented startups in developing strategies, identifying the opportunities, and clarifying the roadmap to scale challenges involved in raising global capital. An organized international funding journey opens up tremendous potential for growth, with the real value being in coming to be established as a global leader.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#The_Importance_of_Raising_Global_Capital_for_Indian_Export-Oriented_Startups\" >The Importance of Raising Global Capital for Indian Export-Oriented Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Understanding_the_Global_Funding_Landscape\" >Understanding the Global Funding Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Key_Steps_for_Raising_Global_Capital\" >Key Steps for Raising Global Capital<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#1_Build_a_Robust_Business_Model\" >1. Build a Robust Business Model<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#2_Leverage_Government_Incentives\" >2. Leverage Government Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#3_Network_with_International_Investors\" >3. Network with International Investors<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#4_Craft_a_World-Class_Pitch_Deck\" >4. Craft a World-Class Pitch Deck<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#5_Ensure_Regulatory_Compliance\" >5. Ensure Regulatory Compliance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Trending_Sectors_for_Indian_Export-Oriented_Startups\" >Trending Sectors for Indian Export-Oriented Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Challenges_in_Raising_Global_Capital\" >Challenges in Raising Global Capital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Government_Support_and_Export_Incentives\" >Government Support and Export Incentives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Case_Studies_Success_Stories_of_Indian_Export-Oriented_Startups\" >Case Studies: Success Stories of Indian Export-Oriented Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#The_Role_of_Startup_Accelerators_and_Global_Networks\" >The Role of Startup Accelerators and Global Networks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Building_International_Partnerships\" >Building International Partnerships<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Best_Practices_for_Raising_Global_Capital\" >Best Practices for Raising Global Capital<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Future_Outlook_The_Next_Wave_of_Indian_Export-Oriented_Startups\" >Future Outlook: The Next Wave of Indian Export-Oriented Startups<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Conclusion\" >Conclusion<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.niir.org\/blog\/raising-global-capital-empowering-indian-export-oriented-startups-globally\/#Some_More_Links\" >Some More Links\u00a0<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_of_Raising_Global_Capital_for_Indian_Export-Oriented_Startups\"><\/span><b>The Importance of Raising Global Capital for Indian Export-Oriented Startups<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For Indian exporters, raising global capital is beyond just gathering resources; it means getting into international markets, gaining global expertise, and building strong businesses able to withstand all kinds of shifty global economic realities purported to be. The higher projections for Indian exports, rising from today&#8217;s projected $240 billion to a staggering $1 trillion by 2030, are bound to be complemented by Indian export-oriented startups. By raising global capital, such startups are able to innovate faster, grow larger, and get more competitive in the global market, thus redefining the benchmarks for Indian entrepreneurship.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Understanding_the_Global_Funding_Landscape\"><\/span><b>Understanding the Global Funding Landscape<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The future has never appeared as bright as it does now when it comes to Indian export-oriented startups raising global capital. For instance, Indian start-ups have brought in more than $12 billion in investments in just one year, 2024. A significant percentage of that money has been contributed by international investors. Global venture capital firms, private equity funds, and sovereign wealth funds are continuously on the lookout for Indian export-oriented startups to invest in due to their innovative and scalable qualities, as well as their potential to penetrate huge consumer markets. This golden opportunity comes as a result of such interest, so startups with the willingness to meet global expectations and standards are golden.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Key_Steps_for_Raising_Global_Capital\"><\/span><b>Key Steps for Raising Global Capital<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"1_Build_a_Robust_Business_Model\"><\/span><b>1. Build a Robust Business Model<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The cornerstone of a successful startup remains a resilient and scalable business model, and by that Indian export-oriented startups need to craft a convincing value proposition and pin an international scalability with a clear indication of profit making. Investors are looking into the sustainable and well-researched models that would thrive within the dynamic national and international environment or in a way survive any economic condition.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Leverage_Government_Incentives\"><\/span><b>2. Leverage Government Incentives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The government isn&#8217;t lacking in Indian export-oriented startups as they hunt down funds across the length and breadth of the world. This is also aided with programs like the Production-Linked Incentive (PLI) scheme, Foreign Trade Policy 2023-28, and Market Access Initiative (MAI) that lowers regulatory restrictions and increases access to the market areas that make the raising of global capital easier, creating parallel lines through building investor confidence through Indian export-oriented startups.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Network_with_International_Investors\"><\/span><b>3. Network with International Investors<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sustaining and creating solid relationships with global venture capitalists, angel investors, and accelerators is vital for raising overseas funds. Indian export-oriented start-ups need to participate actively in international startup forums, pitch competitions, and global networking events. Such platforms increase visibility and lend weight to credibility besides making the pitch more likely to succeed.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Craft_a_World-Class_Pitch_Deck\"><\/span><b>4. Craft a World-Class Pitch Deck<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A data-driven pitch deck may outshine others in this regard and make leave or break one for the shot at raising global capital. Indian export-oriented start-ups need to take distinct approaches for market opportunities, competitive differentiation, scalability, and financial projections. A clear, very lively narrative buttressed with real statistics will hobnob with eloquent storytelling, giving a solidly lasting impression on potential investors.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Ensure_Regulatory_Compliance\"><\/span><b>5. Ensure Regulatory Compliance<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Strict adherence to international trade laws, foreign direct investment (FDI) guidelines, and cross-border tax regulations while raising global capital. It must also ensure compliance and transparency in every activity, for these are undisputed pillars to developing investors&#8217; trust and minimizing risks while raising global capital.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Trending_Sectors_for_Indian_Export-Oriented_Startups\"><\/span><b>Trending Sectors for Indian Export-Oriented Startups<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At present, it is deep tech, artificial intelligence, fintech, e-commerce, and health tech that set the standard for the arena where Indian export-oriented startups will raise global capital. The potential for innovation in the sector, along with its scalability and universality of solution to problems, answer the reasons why these fields capture the most global attention.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Challenges_in_Raising_Global_Capital\"><\/span><b>Challenges in Raising Global Capital<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">However, Indian export-oriented startups face many challenges in raising global capital despite the numerous opportunities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fluctuation of Currency:<\/b><span style=\"font-weight: 400;\"> Managing forex risk remains the most critical issue regarding dealing with global investors.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Geopolitical Risk:<\/b><span style=\"font-weight: 400;\"> Changes in international trade policies can directly affect avenues of funding.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cultural Differences:<\/b><span style=\"font-weight: 400;\"> Misunderstanding of investor expectations or business etiquette might derail negotiations.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">However, such Indian export-oriented startups can thrive in the international arena with adaptability, cultural sensitivity, and strategic preparedness.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Government_Support_and_Export_Incentives\"><\/span><b>Government Support and Export Incentives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The Indian government is working out everything in the most comprehensive way possible to raise global capital for Indian export-oriented startups. The air travel expenses incurred for attending an international event are to be reimbursed as export incentives. Under the MAI scheme, the government gives financial support to exporters. Moreover, the authorities have relaxed some compliances for experienced exporters, making it financially viable for the startup to explore overseas markets.\u00a0 These all empower India&#8217;s global footprint as an entrepreneur and create an attractive investment climate.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Case_Studies_Success_Stories_of_Indian_Export-Oriented_Startups\"><\/span><b>Case Studies: Success Stories of Indian Export-Oriented Startups<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In this case, successful examples of a number of Indian export-oriented startups raising global capital can inspire us.<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Byju\u2019s: <\/b><span style=\"font-weight: 400;\">USD massive rounds that turned EdTech globally for the first time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flipkart:<\/b><span style=\"font-weight: 400;\"> Had billions flowing into it as investments till the day it was acquired by Walmart.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Zomato:\u00a0 <\/b><span style=\"font-weight: 400;\">made a great global name after the IPO with funding coming largely from international investors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These stories instill the spirit of innovation, persistence, and a sound business model to attract global capital.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Role_of_Startup_Accelerators_and_Global_Networks\"><\/span><b>The Role of Startup Accelerators and Global Networks<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Indian export-oriented startups are really open to the different kinds of help that global accelerators provide in raising global capital such as Y Combinator, Techstars, and 500 Startups. They provide not only monetary support but also significant mentoring and access to global investor networks so extensive, it can literally propel any startup through visibility on a global scale and fast track a cash raise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Building_International_Partnerships\"><\/span><b>Building International Partnerships<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">International collaboration with corporations, universities, and industry associations greatly enhances the prospect of raising global capital for Indian export-oriented startups. These partnerships provide access to new technologies, customer bases, and operational expertise. They are all invaluable resources when it comes to others scaling globally.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Best_Practices_for_Raising_Global_Capital\"><\/span><b>Best Practices for Raising Global Capital<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Adopting best practices is important to Indian export-oriented startups that want to maximize their chances of raising global capital:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Market Research: <\/b><span style=\"font-weight: 400;\">Gain insight into international investor preferences.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Financial Transparency: <\/b><span style=\"font-weight: 400;\">Be seen as clear and accurate in maintaining financial records.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalability:<\/b><span style=\"font-weight: 400;\"> Present cross-border adaptability of the business model.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Storytelling: <\/b><span style=\"font-weight: 400;\">The narrative should be engaging, presenting real-world impact and vision.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If a startup follows these best practices, the chances of successful international raising and utilization of funds will improve greatly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Future_Outlook_The_Next_Wave_of_Indian_Export-Oriented_Startups\"><\/span><b>Future Outlook: The Next Wave of Indian Export-Oriented Startups<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The future looks very bright for Indian export-oriented startups focused on raising global capital. With active government support, a self-supporting domestic ecosystem, and a growing interest from global investors. We could see an explosion of Indian startups making their names internationally in the coming decade. Innovation, global adaptability. Strong business fundamentals would continuously remain the pillars that will lead the way for the latter to succeed.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Raising global capital is an event-generating transformation for Indian export-oriented startups. It needs a vision, perfect planning, and rigorous execution. Strong business modeling, supportive government policies, strategic networking, and regulatory compliance would enable Indian export-oriented startups to thread their way to international success.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eyes around the globe are waiting, it&#8217;s the time for Indian export-oriented startups to raise global capital.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Some_More_Links\"><\/span><b>Some More Links\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><b>Join With Us\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/npcsblog.com\/\"><span style=\"font-weight: 400;\">https:\/\/npcsblog.com\/<\/span><\/a><\/p>\n<p><a href=\"http:\/\/www.niir.org\"><span style=\"font-weight: 400;\">www.niir.org<\/span><\/a><\/p>\n<p><b>Related Blogs\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/niir.org\/blog\/starting-a-silicon-crystals-business\/\"><span style=\"font-weight: 400;\">https:\/\/niir.org\/blog\/starting-a-silicon-crystals-business\/<\/span><\/a><\/p>\n<p><a href=\"https:\/\/niir.org\/blog\/the-most-profitable-chemical-industry-business-in-the-philippines\/#\"><span style=\"font-weight: 400;\">https:\/\/niir.org\/blog\/the-most-profitable-chemical-industry-business-in-the-philippines\/#<\/span><\/a><\/p>\n<p><b>Join us on YouTube<\/b><\/p>\n<p><a href=\"https:\/\/www.youtube.com\/c\/NIIRproject\/playlists\"><span style=\"font-weight: 400;\">https:\/\/www.youtube.com\/c\/NIIRproject\/playlists<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"Building your empire in today&#8217;s vibrant global economy is something that no export-oriented startup in India can afford&hellip;","protected":false},"author":1,"featured_media":20231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[15869],"tags":[],"industry":[],"class_list":["post-20230","post","type-post","status-publish","format-standard","has-post-thumbnail","category-trends","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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