{"id":13241,"date":"2023-04-10T07:56:04","date_gmt":"2023-04-10T07:56:04","guid":{"rendered":"https:\/\/www.niir.org\/blog\/?p=13241"},"modified":"2026-06-12T18:53:08","modified_gmt":"2026-06-12T13:23:08","slug":"technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production","status":"publish","type":"post","link":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/","title":{"rendered":"5 Pea Protein Business Ideas That Can Earn \u20b91 Crore\/Year"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Pea Protein Production Business<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pea protein production is one of the most promising business opportunities in the rapidly changing agro-industrial sector of India. It is a blend of great timing, a rich raw material supply and a strong demand in the world. The plant-based protein revolution is not a recent fad diet that&#8217;s just for the health-conscious crowd in the West. It has even come onto the mainstream of food manufacturing, sports nutrition, infant formula and even the pharmaceutical market.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">India has a structural edge where most of the domestic entrepreneurs are not yet able to tap. The country&#8217;s huge belt of yellow pea and field pea production is spread over Madhya Pradesh, Uttar Pradesh and Rajasthan, which obviously gives the country an advantageous supply chain. Today, one of the most promising white spaces in India&#8217;s food processing industry is the difference between the value of raw agricultural products and the value of protein extracted from them.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-white ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Why_Pea_Protein_%E2%80%94_And_Why_Now\" >Why Pea Protein \u2014 And Why Now<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Get_Detailed_Insights_from_This_Book_Profitable_Agro_Based_Projects\" >Get Detailed Insights from This Book: Profitable Agro Based Projects<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Government_Policies_and_the_Incentive_Landscape\" >Government Policies and the Incentive Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#5_Pea_Protein_Business_Ideas_for_Startups_in_India\" >5 Pea Protein Business Ideas for Startups in India<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#1_Pea_Protein_Isolate_PPI_Production_Plant\" >1. Pea Protein Isolate (PPI) Production Plant<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Get_Detailed_Project_Report_DPR_Setup_Plant_Of_Pea_Protein_IsolateConcentrate\" >Get Detailed Project Report (DPR): Setup Plant Of Pea Protein Isolate\/Concentrate<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#2_Pea_Protein_Concentrate_PPC_%E2%80%94_Mid-Market_Entry\" >2. Pea Protein Concentrate (PPC) \u2014 Mid-Market Entry<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#3_Pea_Protein-Based_Functional_Ingredient_Blending\" >3. Pea Protein-Based Functional Ingredient Blending<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Related_Article_Establishing_a_Profitable_Plant-Based_Protein_Production_Facility\" >Related Article: Establishing a Profitable Plant-Based Protein Production Facility<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#4_Animal_Feed_and_Aquafeed_Protein_Ingredient_Manufacturing\" >4. Animal Feed and Aquafeed Protein Ingredient Manufacturing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#5_R_D_and_Custom_Protein_Texturization_for_Plant-Based_Meat\" >5. R&amp;D and Custom Protein Texturization for Plant-Based Meat<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Import%E2%80%93Export_Opportunity_Analysis\" >Import\u2013Export Opportunity Analysis<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Indian_MSME_Success_Stories_in_Plant_Protein\" >Indian MSME Success Stories in Plant Protein<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Dhruv_Wellness_Foods_Ahmedabad\" >Dhruv Wellness Foods, Ahmedabad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Aryan_Agri_Foods_Indore\" >Aryan Agri Foods, Indore<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#NutriGrains_India_Pvt_Ltd_Jaipur\" >NutriGrains India Pvt. Ltd., Jaipur<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Indicative_Project_Economics_Pea_Protein_Manufacturing_at_Pilot_Scale\" >Indicative Project Economics: Pea Protein Manufacturing at Pilot Scale<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Discover_business_ideas_that_actually_make_money\" >Discover business ideas that actually make money<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#How_Professional_Feasibility_Consulting_Reduces_Project_Risk\" >How Professional Feasibility Consulting Reduces Project Risk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Frequently_Asked_Questions\" >Frequently Asked Questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#Conclusion_A_Market_Window_Worth_Acting_On\" >Conclusion: A Market Window Worth Acting On<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"why-pea-protein-and-why-now\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Pea_Protein_%E2%80%94_And_Why_Now\"><\/span><strong>Why Pea Protein \u2014 And Why Now<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The worldwide plant-based protein ingredient market has experienced phenomenal growth. The single most rapidly growing part of it is pea protein. Unilever, Nestl\u00e9 and other multinational food companies have actively developed product lines based on pea protein isolates and concentrates. They see advantages for the reasons: better Amino Acid profile, no flavour, and digestibility scores better than soy. This reformulation need has put procurement teams under continuous pressure, resulting in chronic supply shortages for high purity isolates with protein content in excess of 85%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The Indian home market is also poised to be promising. The sales of functional food ingredients are expanding at a double-digit rate. This growth is being fuelled by a number of factors, such as urbanisation, post-pandemic health consciousness and an increase in middle-class disposable income. According to the<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">India&#8217;s exports of processed food products have continued to gain momentum, according to <a href=\"https:\/\/apeda.gov.in\">Agricultural and Processed Food Products Export Development Authority (APEDA)<\/a>. Protein ingredients are especially gaining momentum in emerging markets such as the UAE, UK, USA and Southeast Asia. Internationally, the sports nutrition and nutraceutical markets are booming, and both make use of pea protein as a key component.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The margins are very strong. Yellow peas are a comparatively low-cost input and can be purchased at an average price of \u20b940\u201360 per kg depending upon season and grade. Pea protein isolate is available at a price of \u20b9250\u2013450\/kg in the B2B marketer in domestic market and even higher in export markets. Gross conversion margin, after factors such as wet processing cost, enzyme usage and energy, is still in excess of 60% value. This type of price-multiplier is hardly found in existing domestic supply chains for other agro-processing categories.<\/p>\n\n\n\n<h2 id=\"get-detailed-insights-from-this-book-profitable-agro-based-projects\" class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Get_Detailed_Insights_from_This_Book_Profitable_Agro_Based_Projects\"><\/span>Get Detailed Insights from This Book: <a href=\"https:\/\/www.niir.org\/books\/book\/profitable-agro-based-projects\/isbn-8186623280\/zb,,d,a,0,0,a\/index.html\">Profitable Agro Based Projects<\/a><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h2 id=\"government-policies-and-the-incentive-landscape\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Government_Policies_and_the_Incentive_Landscape\"><\/span><strong>Government Policies and the Incentive Landscape<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Indian policy in the Favor of food processing investments is undoubtedly in its best state. There are several schemes at the central and state levels which are directly benefitting the pea protein manufacturers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The <a href=\"https:\/\/mofpi.gov.in\/pli-scheme\">Production Linked Incentive (PLI) Scheme for Food Processing<\/a>, which is run by MoFPI, provides incentives for plant protein extraction units based on the instrumentalized increase in sales compared to a set baseline. This scheme directly lowers the effective capital cost and enhances the project IRR of investments between \u20b910 cr and \u20b950 cr.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In addition to PLI, there are other schemes that allow proceedings to be easier:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PMFME Scheme: Credit linked subsidy of 35% of the project cost (maximum of \u20b910 lakh) available for micro enterprises entering food processing sector which includes protein extraction.<\/li>\n\n\n\n<li>CGTMSE: Facilitates collateral-free working capital and term loans of up to \u20b92 crore for MSMEs to help ease first-generation entrepreneurs&#8217; financing needs.<\/li>\n\n\n\n<li>In this area, DPIIT Startup India provides tax exemptions for 3 years, streamlined regulatory processes and a fast-track IP filing process for recognised startups.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These are state-level incentives in addition to these central benefits. In the context of <a href=\"https:\/\/www.mofpi.gov.in\/\">Make in India<\/a> and the respective industrial policies of Madhya Pradesh, UP and Rajasthan, investments in agro-processing are eligible for stamp duty exemption, power tariff subsidies and land is provided at concessional rates in food parks. By tackling the project in a formal DPR process, entrepreneurs can take advantage of these stacked incentives systematically.(Pea Protein Production Business)<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"687\" height=\"1024\" src=\"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/Gemini_Generated_Image_w28whew28whew28w-687x1024.png\" alt=\"\" class=\"wp-image-34054\" srcset=\"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/Gemini_Generated_Image_w28whew28whew28w-687x1024.png 687w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/Gemini_Generated_Image_w28whew28whew28w-201x300.png 201w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/Gemini_Generated_Image_w28whew28whew28w-768x1145.png 768w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/Gemini_Generated_Image_w28whew28whew28w-512x763.png 512w, https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/Gemini_Generated_Image_w28whew28whew28w.png 848w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/figure>\n\n\n\n<h2 id=\"5-pea-protein-business-ideas-for-startups-in-india\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Pea_Protein_Business_Ideas_for_Startups_in_India\"><\/span><strong>5 Pea Protein Business Ideas for Startups in India<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"1-pea-protein-isolate-ppi-production-plant\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Pea_Protein_Isolate_PPI_Production_Plant\"><\/span><strong>1. Pea Protein Isolate (PPI) Production Plant<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The entry point with the most value in this area would be to create a dedicated manufacturing <a href=\"https:\/\/www.niir.org\/blog\/plant-based-protein-business-in-india\/\">plant for pea protein <\/a>isolate. It is in the form of isoelectric precipitation or membrane filtration of pea flour slurries to obtain protein purity of 85-90%.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Capital cost of the plant is estimated to be \u20b93-5 crore for a processing capacity of 500-1,000 kg\/day of isolate. This includes wet-processing facilities such as decanters, centrifuges and spray dryers, utilities and civil works. Its final product fetches a premium price from sports nutrition brands, meal replacement and plant-based meat companies. There&#8217;s a high level of revenue visibility in B2B contracts with domestic food players. The most suitable candidates to control the process optimization at this level are entrepreneurs with a food science or chemical engineering background.<\/p>\n\n\n\n<h3 id=\"get-detailed-project-report-dpr-setup-plant-of-pea-protein-isolateconcentrate\" class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Get_Detailed_Project_Report_DPR_Setup_Plant_Of_Pea_Protein_IsolateConcentrate\"><\/span>Get Detailed Project Report (DPR):<a href=\"https:\/\/www.niir.org\/profile-project-reports\/profile\/5472\/setup-plant-pea-protein-isolate-concentrate.html\"> Setup Plant Of Pea Protein Isolate\/Concentrate<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 id=\"2-pea-protein-concentrate-ppc-midmarket-entry\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Pea_Protein_Concentrate_PPC_%E2%80%94_Mid-Market_Entry\"><\/span><strong>2. Pea Protein Concentrate (PPC) \u2014 Mid-Market Entry<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pea protein concentrate production with 65-75% protein is a good mid-market option for entrepreneurs who have less capital (\u20b91-2 crore). This is easier than isolate production. It is based on dry fractionation or mild wet extraction that helps in lowering energy cost and CapEx (Capital Expenditure) significantly.(Pea Protein Production Business)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The concentrate is easily used for bakery fortification and in blends for infants, animal feed and institutional food services. Regional health food brands are selling well at home. Moreover, the lower complexity of processing results in a quicker Time To Market for a new operation. Margins are not as good as they are with isolates, but are still good with the current price advantage on raw pea flour.<\/p>\n\n\n\n<h3 id=\"3-pea-proteinbased-functional-ingredient-blending\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Pea_Protein-Based_Functional_Ingredient_Blending\"><\/span><strong>3. Pea Protein-Based Functional Ingredient Blending<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of competing directly with commodity harvesters, an entrepreneur can position themselves above the production layer by developing and branding premium functional mixtures. They combine pea protein and plant protein (brown rice or hemp) with micronutrients, digestive enzymes, and fibre.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In this business model, the fixed capital expenses (\u20b950 lakh \u2013 \u20b91 crore) are comparatively low as it is based on contract manufactured or imported pea protein base along with a proprietary line of blending and packaging. Creation of value is achieved via formulation IP, branding, and channel distribution, including digital-first retail, gyms and clinical nutrition partnerships. It is suitable for entrepreneurs from marketing, nutrition or FMCG backgrounds who wish to jump in the space without the complexity of wet-process manufacturing.<\/p>\n\n\n\n<h3 id=\"related-article-establishing-a-profitable-plantbased-protein-production-facility\" class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Related_Article_Establishing_a_Profitable_Plant-Based_Protein_Production_Facility\"><\/span>Related Article: <a href=\"https:\/\/www.entrepreneurindia.co\/blogs\/establishing-a-profitable-plant-based-protein-production-facility\/\">Establishing a Profitable Plant-Based Protein Production Facility<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h3 id=\"4-animal-feed-and-aquafeed-protein-ingredient-manufacturing\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Animal_Feed_and_Aquafeed_Protein_Ingredient_Manufacturing\"><\/span><strong>4. Animal Feed and Aquafeed Protein Ingredient Manufacturing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">One less publicized use of pea protein is in animal feeds, specifically the lucrative and high-performance aquaculture feeds segment. With tightening regulations on traditional feed sources and rising costs of fish meal and SPC, aquafeed manufacturers are increasingly seeking highly pure pea protein concentrate (PPC) as a high-performance ingredient. This is largely due to existing sustainability laws and the volatile prices of stock protein sources.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The manufacturing unit cost is approximately \u20b91.5-2.5 crores with a unit dedicated for this application. Food-grade standards being more lenient than feed-grade translates to lower QA expenditure. Domestic aquaculture is a very large &amp; rapidly growing B2B segment for domestic pea protein providers, particularly in shrimp and fish farming in Andhra Pradesh, Odisha and Gujarat.(Pea Protein Production Business)<\/p>\n\n\n\n<h3 id=\"5-rampd-and-custom-protein-texturization-for-plantbased-meat\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_R_D_and_Custom_Protein_Texturization_for_Plant-Based_Meat\"><\/span><strong>5. R&amp;D and Custom Protein Texturization for Plant-Based Meat<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The texturized pea protein ingredients have been in demand because of the plant-based meat and alternative protein segment. This is a technically-specific category with one of the highest protein ingredient prices in the value chain. Entrepreneurs with stronger technical skills and\/or academic-industry collaborations should invest in the process R&amp;D required to make textured pea protein using extrusion technology.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At a reasonable scale, investments of \u20b94-8 crore are required. The margins are outstanding, however, with a long-term strategic value. Collaborating with food technology institutions such as CSIR-CFTRI, NIFTEM, or IIT food science departments can save a lot from the R&amp;D expenses and generate the know-how for the proprietary processes.<\/p>\n\n\n\n<h2 id=\"importexport-opportunity-analysis\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Import%E2%80%93Export_Opportunity_Analysis\"><\/span><strong>Import\u2013Export Opportunity Analysis<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The market for commercial grade pea protein isolate in India currently has a significant proportion of its demand from Canada, China and Europe. This structural deficit presents a big opportunity for local manufacturers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trade &nbsp;<a href=\"https:\/\/www.dgft.gov.in\">DGFT trade data<\/a> shows that imports of pea protein under relevant HS codes have been recording positive trade trend since the previous year. Domestic supply has just lagged behind growth in demand. Import substitution, quite simply, without any export plans, can be a viable revenue base for a new manufacturer.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The opportunity is also great on the export side. Manufactured to meet ISO certified food safety standards and sourced from domestically grown field peas, Indian pea protein is competitive in the markets of UAE, UK, EU and ASEAN. Consumers are now more interested in buying products where the ingredients are traceable, non-GMO and sourced sustainably. Usually export prices are 20-30% higher than domestic B2B prices. This will have a positive impact on the material economics of manufacturers that invest in food safety certifications like BRC, FSSC 22000, Halal and Kosher.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">APEDA&#8217;s Market Development Assistance (MDA) scheme also offers export marketing assistance to the registered food processors, which is useful for MSME manufacturers for first time entry into export market.<\/p>\n\n\n\n<h2 id=\"indian-msme-success-stories-in-plant-protein\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indian_MSME_Success_Stories_in_Plant_Protein\"><\/span><strong>Indian MSME Success Stories in Plant Protein<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 id=\"dhruv-wellness-foods-ahmedabad\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Dhruv_Wellness_Foods_Ahmedabad\"><\/span><strong>Dhruv Wellness Foods, Ahmedabad<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Dhruv Shah, the founder of the Gujarat-based MSME, launched a B2B business model with a niche offering of pea and chickpea protein concentrates in the plant protein ingredient segment. Instead of going for a pan-India FMCG play, Shah focused more on supply contracts with nutraceutical manufacturers and hospital nutrition brands for long-term contracts. By investing early in NABL-accredited in-house testing, he drastically reduced rejection rates and strengthened buyer trust. The company became profitable within 5 years, and grew to serve export customers in the Middle East. The lesson: B2B Contract First, Branding Second.<\/p>\n\n\n\n<h3 id=\"aryan-agri-foods-indore\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Aryan_Agri_Foods_Indore\"><\/span><strong>Aryan Agri Foods, Indore<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Aryan Agri Foods, promoted by Rekha Aryan illustrates the magic of being close to raw material supply chain as a real competitive advantage. The company operates in pea cultivation regions of Madhya Pradesh and developed a &#8220;direct farmer procurement&#8221; process to provide the raw material with uniform quality at a lower cost. This price benefit, coupled with export grade quality standards, placed the company at an advantage in the B2B protein ingredient market, and allowed it to level the playing field with the larger players. The real challenge for plants was always to have this raw material in a consistent quality and not to technology and so the promoter realized that to overcome this challenge they need to invest in contract farming infrastructure and grading infrastructure where most of the competitors didn&#8217;t invest.(Pea Protein Production Business)<\/p>\n\n\n\n<h3 id=\"nutrigrains-india-pvt-ltd-jaipur\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"NutriGrains_India_Pvt_Ltd_Jaipur\"><\/span><strong>NutriGrains India Pvt. Ltd., Jaipur<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">NutriGrains, a company founded by a food science technocrat-entrepreneur, selected the plant-based food segment and chose the promising high-road option of texturised pea protein. The company worked with the National Institute of Food Technology Entrepreneurship and Management (NIFTEM) to develop the process and approached MSME Technology Upgradation Fund for capital to create a differentiated product, which is now supplying several brands of plant-based meat and quick-service restaurant chains. The model also illustrates that technical IP, even at the MSME level, provides long-term customer relationships and pricing power.<\/p>\n\n\n\n<h2 id=\"indicative-project-economics-pea-protein-manufacturing-at-pilot-scale\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Indicative_Project_Economics_Pea_Protein_Manufacturing_at_Pilot_Scale\"><\/span><strong>Indicative Project Economics: Pea Protein Manufacturing at Pilot Scale<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><td><strong>Parameter<\/strong><\/td><td><strong>PPC (Concentrate)<\/strong><\/td><td><strong>PPI (Isolate)<\/strong><\/td><td><strong>Functional Blend<\/strong><\/td><\/tr><\/thead><tbody><tr><td>Installed Capacity (kg\/day)<\/td><td>500 kg<\/td><td>300 kg<\/td><td>400 kg<\/td><\/tr><tr><td>Capital Investment (\u20b9 Crore)<\/td><td>1.5 \u2013 2.5<\/td><td>3.0 \u2013 5.0<\/td><td>0.5 \u2013 1.0<\/td><\/tr><tr><td>Raw Material Cost (\u20b9\/kg pea)<\/td><td>42 \u2013 58<\/td><td>45 \u2013 60<\/td><td>NA (uses PPC\/PPI)<\/td><\/tr><tr><td>Ex-Factory Price (\u20b9\/kg)<\/td><td>180 \u2013 240<\/td><td>280 \u2013 450<\/td><td>320 \u2013 600<\/td><\/tr><tr><td>Estimated Gross Margin (%)<\/td><td>45 \u2013 55%<\/td><td>55 \u2013 65%<\/td><td>40 \u2013 60%<\/td><\/tr><tr><td>Break-even Period (Approx.)<\/td><td>3 \u2013 4 Years<\/td><td>4 \u2013 5 Years<\/td><td>2 \u2013 3 Years<\/td><\/tr><tr><td>Primary Market<\/td><td>Bakery, Dairy, Feed<\/td><td>Sports Nutrition, Export<\/td><td>D2C, Nutraceuticals<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Note: Figures are indicative estimates for planning purposes. Actual project economics depend on location, scale, technology selection, and market conditions. A detailed DPR is strongly recommended for bankable projections.<\/em><\/p>\n\n\n\n<h3 id=\"discover-business-ideas-that-actually-make-money\" class=\"wp-block-heading has-text-align-center\"><span class=\"ez-toc-section\" id=\"Discover_business_ideas_that_actually_make_money\"><\/span><a href=\"https:\/\/www.niir.org\/startup-selector\">Discover business ideas that actually make money<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<h2 id=\"how-professional-feasibility-consulting-reduces-project-risk\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Professional_Feasibility_Consulting_Reduces_Project_Risk\"><\/span><strong>How Professional Feasibility Consulting Reduces Project Risk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The journey from a good idea to a profitable business is a long one for those considering entering into pea protein production, and the point where it becomes challenging is when it comes to pre-investment analysis. A feasibility study is a detailed and systematic analysis of all aspects of an investment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Niir Project Consultancy Services (NPCS) prepares Market Survey cum Detailed Techno-Economic Feasibility Reports (DPR) for a project which include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Cost of materials and sourcing plan<\/li>\n\n\n\n<li>Process technology choice and equipment procurement<\/li>\n\n\n\n<li>Plant layout, civil works and utility requirements.<\/li>\n\n\n\n<li>Financial assessment and projections for 5 years.<\/li>\n\n\n\n<li>The roadmap for regulatory mapping and certification.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">We use relevant market data and infrastructure cost benchmarks from our live consulting projects all over India to build our reports. A feasibility report is the number one investment that an entrepreneur can make before investing capital on a pea protein project. It either confirms with proof a decision made \u2014 or it reveals structural risks that can become costly errors.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe  id=\"_ytid_93235\"  width=\"750\" height=\"421\"  data-origwidth=\"750\" data-origheight=\"421\" src=\"https:\/\/www.youtube.com\/embed\/huHro2ItfbA?enablejsapi=1&#038;autoplay=0&#038;cc_load_policy=0&#038;cc_lang_pref=&#038;iv_load_policy=1&#038;loop=0&#038;rel=1&#038;fs=1&#038;playsinline=0&#038;autohide=2&#038;theme=dark&#038;color=red&#038;controls=1&#038;disablekb=0&#038;\" class=\"__youtube_prefs__  epyt-is-override  no-lazyload\" title=\"YouTube player\"  allow=\"fullscreen; accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen data-no-lazy=\"1\" data-skipgform_ajax_framebjll=\"\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"frequently-asked-questions\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q1. What is the minimum viable investment to start pea protein production?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pea protein concentrates production plant starting from 1.5-2.5 Cr. Plant for isolates starting from 3-5 Cr. To start with, with less capital available, setting up a functional blending operation starting from 50 Lakh &#8211; 1 Cr will be a good beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q2. Is there a robust domestic market, or is pea protein primarily an export product?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">There is a robust market for both. Domestic demand exists with sports nutrition brands, functional food brands, institutional nutrition brands. Markets overseas- UAE, UK, South East Asia offers higher premium. 60% domestic \/ 40% exports mix usually offers best risk adjusted returns for MSME-sized operations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q3. Which certifications are essential to sell in export markets?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">FSSC 22000 or BRC for selling in UK and Europe. Halal for selling in Middle Eastlund Organic to open premium North American market. For domestic selling an FSSAI manufacturing license and following nutraceutical standard is required.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q4. Which Government Schemes will provide funding to the pea protein venture?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PLI scheme (MoFPI), PMFME scheme, CGTMSE collateral-free credit, DPIIT Startup India are four main central schemes, complimented by capital subsidies and infrastructure support from state governments- such as state level scheme of MP, UP, Rajasthan etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q5. What are the major technical risks in pea protein production?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These are inconsistent quality of raw materials, variability in process yield, and inconsistent colour\/flavour of the final powder. These can be managed with contract farming at defined quality standards, and inline controls for parameters like moisture, protein etc. A consultant brought in to monitor commission runs may bring down the learning curve drastically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Q6. How much time is required to set up a pea protein plant from inception?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A pea protein concentrate plant will take about 14-18 months from finalising finances to commercial production (including civil, erection, testing and FSSAI licensing). A thorough DPR at an early stage will compress time by eliminating confusion about the plant design and licensing requirements before the groundbreaking.<\/p>\n\n\n\n<h2 id=\"conclusion-a-market-window-worth-acting-on\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conclusion_A_Market_Window_Worth_Acting_On\"><\/span><strong>Conclusion: A Market Window Worth Acting On<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The pea protein industry in India is a textbook example of converging fundamentals \u2013 abundant feedstock, fast growing domestic demand, attractive export markets and proactive policies to encourage investment \u2013 a combination rarely witnessed in agro-processing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The 5 business ideas outlined, ranging from the complex isolate production, concentration, functional blending, aqua-feed ingredients and texturized protein for plant-based meat, cover a spectrum of capital investment and technological capability. There is an entry point here for almost every kind of entrepreneur, ranging from the technically-oriented food scientist to the marketing-focused FMCG professional.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">However, understanding the right entry point will require detailed consideration of your capital, technical expertise, end market, and competition. A professionally compiled feasibility study converts business ambition into a bankable plan based on sound evidence. A market window exists. Will you leverage it in an organised, structured manner or will you fail to do so.<\/p>\n","protected":false},"excerpt":{"rendered":"Pea Protein Production Business Pea protein production is one of the most promising business opportunities in the rapidly&hellip;","protected":false},"author":22,"featured_media":34055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":177,"csco_display_header_overlay":false,"csco_singular_sidebar":"","csco_page_header_type":"","footnotes":""},"categories":[17389,17376,17377],"tags":[19303,19301,19302,19299,19300],"industry":[12363],"class_list":["post-13241","post","type-post","status-publish","format-standard","has-post-thumbnail","category-food-processing-industry","category-msme-small-scale-industries","category-government-schemes-policies","tag-pea-protein-isolate-production","tag-pea-protein-manufacturing-business","tag-pea-protein-manufacturing-plant","tag-pea-protein-production-business","tag-pea-protein-production-business-in-india","industry-pharmaceutical-industry","cs-entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pea Protein Production Business : 5 Profitable Ideas in India<\/title>\n<meta name=\"description\" content=\"Discover 5 profitable Pea Protein Production Business ideas in India. 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Tripathi","Est. reading time":"13 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#article","isPartOf":{"@id":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/"},"author":{"name":"P.K. Tripathi","@id":"\/#\/schema\/person\/d77599739665d86f2109b456afdf56c5"},"headline":"5 Pea Protein Business Ideas That Can Earn \u20b91 Crore\/Year","datePublished":"2023-04-10T07:56:04+00:00","dateModified":"2026-06-12T13:23:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/"},"wordCount":2684,"commentCount":0,"image":{"@id":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#primaryimage"},"thumbnailUrl":"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/ChatGPT-Image-Jun-3-2026-11_58_31-AM.png","keywords":["Pea Protein Isolate Production","Pea Protein Manufacturing Business","Pea Protein Manufacturing Plant","Pea Protein Production Business","Pea Protein Production Business in India"],"articleSection":["Food Processing Business Ideas","MSME &amp; Small Business Opportunities","Startup Policies, Subsidies &amp; Government Schemes"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/","url":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/","name":"Pea Protein Production Business : 5 Profitable Ideas in India","isPartOf":{"@id":"\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#primaryimage"},"image":{"@id":"https:\/\/www.niir.org\/blog\/technical-and-economic-evaluation-of-pea-protein-isolate-concentrate-production\/#primaryimage"},"thumbnailUrl":"https:\/\/www.niir.org\/blog\/wp-content\/uploads\/2023\/04\/ChatGPT-Image-Jun-3-2026-11_58_31-AM.png","datePublished":"2023-04-10T07:56:04+00:00","dateModified":"2026-06-12T13:23:08+00:00","author":{"@id":"\/#\/schema\/person\/d77599739665d86f2109b456afdf56c5"},"description":"Discover 5 profitable Pea Protein Production Business ideas in India. 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Tripathi","pronouns":"he\/him","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/e564cd63e821d3c2b5621bce10fcd519.jpg?ver=1781263434","url":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/e564cd63e821d3c2b5621bce10fcd519.jpg?ver=1781263434","contentUrl":"https:\/\/www.niir.org\/blog\/wp-content\/litespeed\/avatar\/e564cd63e821d3c2b5621bce10fcd519.jpg?ver=1781263434","caption":"P.K. Tripathi"},"description":"P. K. Tripathi is Associate Editor at Entrepreneur India and a seasoned business consultant with over 35 years of experience advising startups and established enterprises across multiple industries. He has worked closely with founders and business leaders, offering strategic guidance on business planning, project execution, and market positioning \u2014 helping entrepreneurs transform ideas into viable, scalable ventures. A published author of several business books on startups, manufacturing opportunities, and practical entrepreneurship, P. K. Tripathi is known for his grounded, execution-focused approach that cuts through theory to deliver actionable insights. Through his writing and consulting work, he continues to equip aspiring entrepreneurs with the real-world knowledge, industry intelligence, and practical strategies needed to thrive in competitive markets.","sameAs":["https:\/\/www.linkedin.com\/in\/p-k-tripathi-539749406\/"],"url":"https:\/\/www.niir.org\/blog\/author\/p-k-tripathi\/"}]}},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/13241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/comments?post=13241"}],"version-history":[{"count":3,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/13241\/revisions"}],"predecessor-version":[{"id":34056,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/posts\/13241\/revisions\/34056"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/media\/34055"}],"wp:attachment":[{"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/media?parent=13241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/categories?post=13241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/tags?post=13241"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.niir.org\/blog\/wp-json\/wp\/v2\/industry?post=13241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}