The agro-food industry in Rajasthan is extremely important and is valued in billions. It provides inputs to farmer livelihood and farm workers, as well as locally–owned small and medium-sized businesses.
Furthermore, it also generates employment opportunities and supports local economies in rural communities. It is estimated that the agro–food industry generates around 40% of the overall agro-food business in the country. It contributes 39% of the total goods and service value generated in the state, and it employs around 24% of the workforce.
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Which food businesses are profitable in the state of Rajasthan?
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Rajasthan produces various types of fenugreek, mustard, bajra, cumin, coriander, etc., in different forms. Additionally, much of this seed produced locally is milled into flour which is used to bake bread, biscuits, cakes and pastries. This value-added processing supports local businesses and promotes livelihoods in rural areas. They will also extract fenugreek seed oil.
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In addition, a large quantity of chana and masoor dal is grown by farmers in Rajasthan which, as a general statement, is also processed into various products, such as those indicated above. With value–added processing, these goods will promote local economic growth.
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In closing, be aware agricultural products don‘t provide the same margins as value–added food and beverage processing. Additionally, as noted above food and beverage processing includes a variety of food products and a variety of beverage processing products.
- Rajasthan is also the largest producer of milk in North India. Saras Milk policy of the Rajasthan Cooperative Milk Producer Union is sold in Jodhpur, Jaipur, Delhi and other big cities. Also, many places provide smaller quantities of milk products for sale, such as buttermilk, yogurt and cheese. The best known cheese produced is “Rajasthan“ which comes in yellowish color and has an intense smell. Dairy products from Rajasthan add to the subsistence and commercial consumption, and support the state‘s agro-food economy.
Government initiative for promote agri-business in Rajasthan
- Recently, the government has taken a step to help the agro-business thrive and increase the income for farmers. In this context, Rajasthan has launched the “Rajasthan Agro-Market Exposition & Fairs“ in October 2016, the first time any government has initiated an exposition or fair in India.
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Rajasthan Agro-processing, Agri-business & Agro-export Promotion Policy, 2019 –
- Food parks -Food parks offer a unique way to experience Rajasthan’s local cuisine and culture. Located in distinctive settings such as lakeside restaurants, heritage sites, and even shopping malls, they provide diverse dining experiences. Moreover, food parks serve high-quality meals at more affordable prices than traditional restaurants, making them both appealing and accessible.
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Reasons to invest in Rajasthan Agro-Food Business
- They have 6 food parks, and one mega Food Park, which is located in Ajmer.
- 2 zones for agro-export
- Has 8 inland container depots
- Excellent network of roadways and railways for easy transportation of products.
- Rajasthan has the highest rank in the Stand-Alone Export Preparedness Index 2020 among the landlocked states.
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If you need information about the Agro-Food Processing Business, then contact NPCS. The project report from Entrepreneur India enables you to choose a profitable project for investing in or diversifying into by shedding light on crucial areas, including business size, the product’s market potential, and the motivations behind investing in the product. By defining the target client organisation for the product, the study helps you promote and position it effectively
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Frequently Asked Questions
1. Why should I consider starting an agro-food business in Rajasthan?
Rajasthan’s agro-food sector is a multi-billion-dollar industry contributing around 40% to India’s total agro-food business. It supports farmers, small and medium-sized enterprises, and creates rural employment, making it a strong foundation for agro-based entrepreneurship.
2. Which food businesses are most profitable in Rajasthan?
Profitable segments include:
- Oilseeds and pulses: Fenugreek, mustard, bajra, cumin, coriander, chana, and masoor dal
- Processed food products: Flour, baked goods, fenugreek oil, dal-based products
- Dairy products: Milk, butter, yogurt, cheese (e.g., the famous yellowish ‘Rajasthan’ cheese)
Rajasthan is the largest dal producer in India and a key supplier of both red and whole masoor rice.
3. What government initiatives support agro-business in Rajasthan?
- Rajasthan Agro-Market Exposition & Fairs (2016) – Promotes agro-business and farmer income
- Rajasthan Agro-processing, Agri-business & Agro-export Promotion Policy (2019) – Supports production, processing, marketing, and exports of agricultural products
4. What are food parks, and how do they support the agro-food industry?
Food parks in Rajasthan offer diverse dining experiences at lakeside spots, heritage sites, and malls. They help promote local cuisine at affordable prices, boosting both tourism and the local food industry.
5. What makes Rajasthan attractive for agro-food investment?
- 6 food parks and 1 mega food park (Ajmer)
- 2 agro-export zones
- 8 inland container depots
- Strong road and rail connectivity
- Top rank in the Stand-Alone Export Preparedness Index 2020 (landlocked states)