Flavours and fragrances have been an element of our life since the primeval period. People make use of different fragrance-based products for personal care and cleanliness from morning to night. Even consumable items like confectionery contain some amount of aroma or flavour. Flavour and fragrances are the essential ingredients that offer taste and smell to food, personal, or home care products.
The different types of fragrances like flora, fruity, flower, woody, and natural have different applications in soap and toiletries, cosmetics, and household products. Flavour denotes the combined sensations of smell and taste which are referred to as edible items. Without these, the products would be tasteless, odourless, and boring. The Vedic literature contains many references to Ayurveda Gandhashastra, the science of odour that deals with fragrances and aromas.
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India has huge potential in the fragrance industry which has seen major changes in recent years due to technological advancements and wider usage. The Indian fragrance industry is among the largest for production and consumption as compared to other countries. India can produce organic raw materials for fragrances and essential oils that have a huge demand across the globe.
India’s Market Insight
The perfume business in India was Rs. 790 crores excluding e-commerce in 2021. The industry is expected to grow approximately by 15% in the coming years due to the increasing trend of personal care, brand awareness, and increasing disposable income. The growing demand among middle-class people has led brands to offer an affordable range of perfumes and deodorants.
As per the reports, the fragrance market in India is expected to reach Rs. 139.44 billion by 2024 which is an expansion of CAGR o 15.93% during the forecast period. Given the growing Indian market which is estimated to grow at a CAGR of 15% in the next five years, of which aerosol and spray forms will dominate the market. Deodorants are the most used product in the fragrance category due to their affordable range and hold the largest share followed by perfumes in terms of revenue.
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India has always been the nation of olfactory indulgence where attar, incense, and aromatherapy have been present for centuries. The essential oil perfume has also been an indispensable part of the royalty.
Today, the rapid urbanization and presence of online retail outlets have led the fragrance industry to make a profitable business. Moreover, the perfume and deodorant manufacturers are offering huge varieties of innovative products like pocket perfumes and herbal perfumes which is further stimulating the demand across the country. The manufacturers are also focussing on innovative planning and strategies for branding and marketing the products which are further anticipated to increase the growth of the Indian fragrance and flavour market in the coming years.
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Global Market Size
The global perfume market size reached the US $33.5 billion in 2021. It is expected to grow with a CAGR of 6.1% during 2022-2027. The global deodorant market growth is expected to reach a CAGR of 4.0% while the air freshener market is expected to attain a CAGR of 3.5%. Body mist has recorded a CAGR value of 3.7% and fragrances are expected to reach a CAGR of 4.7%.
The market growth is attributed to the increasing trend of personal grooming along with the rise in demand for exotic and luxury fragrances. In recent years, the perfume and fragrance industry has emerged as a significant business in the personal care and cosmetics industry. The fragrance market is growing and offers innumerable opportunities for new entrepreneurs to grow successfully in this field.
The handbook on “Perfume, Deodorant, Air Freshener, Body Spray, Fragrances, Flavours and Essential Oil Industry with Manufacturing Formulations, Process, Machinery Equipment Details & Factory Layout” outlines detailed information about the perfume industry and how new entrepreneurs can get started with their own perfume business.
About the Book
The book covers all aspects of the perfume industry in detail and is of great use to professionals who are looking for opportunities to venture into the perfume business. It serves as an excellent guide and covers the entire process of how to make commercial perfume, deodorant, body sprays, fragrances, flavours, and essential oil.
Just like any business, building a perfume business needs proper planning and execution. The book is a complete perfume business plan and provides detailed insight right from forming the right strategy and taking the steps needed to ensure success. It covers all aspects required for starting a perfume business from how to make the perfume from raw materials to exporting it and packaging and also clearing the products through a quality check.
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It is a unique and comprehensive handbook that provides a thorough guide to basic fragrances for cosmetics, soaps, deodorants, and flavours for food. The easy-to-read chapters with extensive references and links provide everything one needs to know about how to embark on their journey into the perfume business. It is a one-source for any kind of query related to the fragrance industry and its business.
The 472 pages of this book furnish a complete formula of processes and technical aspects that are highly innovative and profoundly utilitarian for new entrepreneurs. Every minute detail is covered right from an insight into the production phase to marketing and turning it into a profitable venture. It also acts as a source of motivation for existing businesses in improving their quality and reducing costs. Images of various preparation methods have been added for easy understanding of the process and to make it more user-friendly.
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Customers can buy this book online from www.niir.org at Rs. 1,775 (US$ 47.95). It is usually shipped within 5 days of purchase.
About the Author
P K Tripathy, the knowledgeable author of the book has written this book providing a detailed study and analysis of the commercial perfume and fragrance industry. He has covered each aspect of the perfume and fragrance industry along with the manufacturing process and marketing of the business successfully. Thorough research has been done by the author before writing this book keeping in mind the current market trend and strategies needed for a good perfume business to prosper well.
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