India’s EV Station Franchise growth is unquestionable. In FY 2024-25, the country sold over 1.5 million electric vehicles, which is a huge jump reflecting both a shift in consumer behavior and policy initiatives. Electric scooters, fleet vehicles, and bikes are on the rise, but their success is dependent on one crucial question: Where do they charge?
It is here that public and semi-public EV chargers become crucial to India’s green movement. Unlike traditional gas pumps, EV chargers are flexible, scalable, and integrated with technology. As the demand for charging infrastructure grows, hundreds of new players are emerging. EV Station Franchise is one of the fastest and least risky ways to enter this market.
Market Demand and Forecast Growth: The EV Surge
India’s push towards electric mobility is supported by a multilayered strategy that includes central and state policy, manufacturing incentives, and strategic changes in transport planning. This coordinated effort led to a significant increase in both EV usage and demand for reliable charging infrastructure.
Around 7,000 public charging stations for electric vehicles were available in India by 2022. This number is expected to reach 500,000 by 2030 and 100,000 by 2025. The data behind this steep increase is solid. Multiple state governments have already invited private companies to establish stations in areas with high density.
According to research and analysis of policy by agencies such as NITI Aayog, CEEW and others, the EV Charging Infrastructure segment is expected to grow at a CAGR between 36%-40% and become a Rs 20,000 Crore industry by 2027.
Understanding the Anatomy of an EV Charging Station
It’s important to know what makes an electric vehicle station work efficiently before you start. A compact EV charging station is highly complex and contains several components that need to work together.
Electric Vehicle Supply Equipment is the primary component, which is the actual charger unit. There are different types of chargers based on their output and intended use. For example, slow AC chargers (typically between 3.3 and 7.2 kW for low-traffic residential applications) and fast or ultrafast DC chargers (15 to 150 kW for highways and commercial hubs) are available.
The power source is also important, as well as the grid connection. Many stations are still connected to the grid but are now adding solar panels and battery backup systems to help manage electricity costs and maintain uninterrupted service. This is particularly important in areas where there are frequent power outages or the grid is underloaded.
Integration of software is another key pillar. Franchisees must use an app that is either proprietary or from a partner to manage bookings, payments and real-time monitoring of data. These digital systems allow for easier management of multiple stations and seamless access by users via mobile apps or RFID systems.
Related: The Rise of Electric Vehicles: Government Policies Fuelling the Change
How to Start: The EV Station Franchise Setup Process
It is important to be technically prepared and have a clear strategy before you start a franchise for an electric vehicle station. First, choose a reputable EV charging network or OEM offering franchising. In India, popular players include Tata Power EZ Charge and ChargeZone.
The next step after selecting a partner is to identify a location. The success of this step is heavily dependent on the footfall, vehicle flow and accessibility to the site. The best locations include those located near highways, parking lots, office complexes and malls, near gas pumps, inside technology parks or along logistic corridors.
At this stage, a feasibility study is essential. The feasibility study should evaluate the power supply at the site and determine if a new transformer is required or a load connection. It should also identify any constraints, such as land ownership or municipal approvals.
View our Handbooks on Electric Vehicle Industry
The Technical Setup Process in Manufacturing and Installation
Although EV Station Franchise doesn’t manufacture the chargers, they still need to oversee installation and know the process. This is a breakdown on how a typical EV charger comes to life.
The first step is a load assessment, in which engineers evaluate the electrical infrastructure to determine if the site can accommodate multiple chargers. Then, engineers conduct a site survey that includes EV bay marking and power line mapping.
The next step is civil construction. Concrete pads are placed to support heavy-duty chargers. It may also include building access paths, drainage systems and protective enclosures.
After the civil phase is complete, electrical work begins. The electrical phase involves connecting chargers to transformers, installing switchgear and cables underground or above ground, as well as integrating protection devices like MCBs.
Related: What the Electric Vehicle Industry Could Look Like In 2030
How to Navigate Policies and Regulations
India has deregulated EV charging to a level where it is a legitimate business. The Ministry of Power declared EV charging a non-licensed business, which means anyone can open a station provided they meet safety and performance standards.
Franchisees still have to navigate multiple state and federal government schemes. For example, under the FAME-II program, subsidies are available for infrastructure and charging equipment. Many states, including Maharashtra and Gujarat, offer additional support, ranging from low electricity rates and land lease assistance to tax incentives and clearance quick-tracking.
Selecting the Right Business Model
The EV charging revenue model varies depending on the usage type, location, and terms of partnership. Pay-per-use is the most common model. Users are charged at a fixed price per unit of electricity. The rates may differ between fast and slow chargers.
Subscription-based business models are also becoming more popular, especially in corporate campuses or residential communities. Users pay a fee per month for unlimited access or metered access.
Franchisees in high-visibility locations can earn additional revenue by placing advertising on charging units and digital billboards nearby. Some stations also experiment with value-added service, such as food vending machines, vehicle cleaning or battery swaps.
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Drive User Adoption and Scale the Business
The key to success after launch is user adoption. It’s not enough to simply set up a charger. For users, visibility, convenience and digital accessibility are essential.
Franchisees must make sure their station is listed in Google Maps, OEM networks, and major EV apps. Early user promotions and loyalty programs are a great way to attract users. Collaborations with EV OEMs and fleet operators can help drive traffic.
To create awareness, many franchisees host events with information or partner up with local dealerships. Stations with waiting lounges, charging points for mobile phones, and shaded parking attract more footfall.
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How NPCS Can Help You Launch an EV Charging Franchise
Niir Project Consultancy Services is a reliable partner for industrial entrepreneurs who are looking to take the right steps on Day One.
NPCS provides detailed Techno-Economic Feasibility reports and Market surveys that are specifically tailored to EV infrastructure startup companies and franchisees. These reports cover all aspects of the manufacturing and setup processes, including raw materials and technical specifications.
Entrepreneurs can use NPCS to minimize risks and gain step-by-step operational clarification.
Conclusion: An Enterprise for the Next Decade
It’s not about following a trend, but about creating the infrastructure that will support India’s next-generation transport system. The electric mobility industry is ripe for entrepreneurs, thanks to government support, consumer adoption that’s growing rapidly, and the availability of multiple franchise options.
This is a business opportunity that combines energy, digital and service sectors in a single opportunity. With the right partners, like NPCS, you can confidently move from planning to implementation.