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Feminine Disposable Hygiene Products Manufacturing Industry.

Friday, March 9, 2018

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Feminine Disposable Hygiene Products Manufacturing Industry. Profitable Business Ideas of Sanitary Napkins, Baby and Adult Diapers Production.


An absorbent item worn by women, primarily to absorb menstrual blood, sanitary napkin is a widely used product. It is impermeable to liquids and consists of layers of quilted cotton fabrics and alternative layers of super absorbent polymers and plastics. In addition, fragrance and antibacterial agents are also included.

There are a number of factors owing to which sanitary napkins have emerged as one of the most popular option for menstrual management. As a result of economic development and encouraging market conditions, the majority of women worldwide are now able to afford sanitary napkins. Although, this scenario varies in developed and developing regions. Diversification and innovations in the product design have facilitated the sanitary napkin market the developed regions. On the other hand, in the developing regions, aggressive promotions, rising education levels, and various initiatives taken by government and NGO entities to increase the awareness about the benefits of using of hygiene products have led to a rise in the demand for sanitary napkins.

The Indian sanitary napkin market reached a value of nearly US$ 414 Million in 2016, the market is expected to reach a value of around US$ 596 Million by 2022, growing at a CAGR of more than 6% during 2017-2022.

The market is also segmented on a regional basis, covering Maharashtra, Delhi NCR, Tamil Nadu, Karnataka, Gujarat and Others. Amongst these, Maharashtra is the leading market, followed by Delhi NCR and Tamil Nadu. An analysis of the competitive landscape provides the details of the key player’s operative in the market.

Sanitary Napkins

Demand : Past and Future


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Feminine Hygiene

Feminine sanitary products account for a significant proportion of the Indian disposable hygiene market. The Indian feminine hygiene product market has reached 22.21 billion Rupee ($340 million) and is expected to reach 34.68 billion Rupee ($522 million) in 2020.

The upper class of Indian women are trying to find high quality hygiene products, however, in poor rural areas, many women still haven’t start to use sanitary napkins. In the past, Indian women used to use fabrics during their menstruation period. In fact, 70% of women use rags because of poverty and lack of knowledge.

Being aware of the problem, the government has started to take measures to promote sanitary products in poor areas. Today, sanitary napkins are increasingly getting popular among women. Of course, continuous education and marketing from big international brands has significantly contributed to this penetration.

Currently, sanitary napkins with fluff pulp as core occupies most of the market share because of its lower price. Although the market for ultra-thin napkins is expected to increase.

Global sanitary pads market stood at $ 18,426 million in 2016, and is projected to reach $ 26,215.23 million by 2022, exhibiting a CAGR of 6.07%, in value terms, during forecast period, on account of growing awareness among female towards hygiene, increasing disposable income and aggressive promotional activities. In addition, various initiatives taken by sanitary pad manufacturers, governments and NGOs of various countries coupled with growing promotional activities to impart education regarding the feminine hygiene and benefits related to it to aid global sanitary pads market. Moreover, huge demand for reusable pads which are affordable and cost efficient is expected to positively influence global sanitary pads market in the coming years.

On the basis of type, the global sanitary napkin market is segmented into menstrual pad and pantyliner. Among these, menstrual represents the most popular product type. The market has further been analysed on a regional basis, covering Asia-Pacific, Europe, North America, Latin America, and Middle East and Africa. Currently, Asia-Pacific represents the largest market, followed by Europe.

Baby Diaper

The Baby Diaper Industry has revolutionised the FMCG industry. The diapers have the ability to contain the urine by converting it into gel. Thus, due to this property, the diapers are gaining huge consumption amongst the baby as well as adult population. Further, it is anticipated that the Baby Diaper market is expected to reach around INR 200 Billion by 2022, growing at a double digit CAGR over the forecasted period 2017-2022.

The diaper market in India is growing with more than 20% CAGR from the last seven years. The healthy growth rate is driven by factors such as millions of babies born per year, higher disposable incomes and the increased hygiene awareness of Indian mothers.

The growth of the global baby diapers market is mainly attributed to increasing disposable income in emerging economies paired with growing literacy rate of female population. In addition, globally increasing birth rates in developing region and concern about baby’s hygiene spur baby diapers demand. Furthermore, growing online purchase of baby diapers favors the market growth. On a contrary, dropping birth rate in the developed countries is expected to have the adverse impact on baby diapers market growth. Nonetheless, increasing demand for the advanced product and significant demand from developing countries are some of the factors which may disclose new avenues for baby diapers market in the near future.

An adult diaper is a disposable diaper consist of an absorbent inserted in between two non-woven fabric structure. This helps in avoiding the leakage, maintain the body fluid level and improve comfort. Fluff pulp, polypropylene polymer, film, polypropylene fiber, polyester fiber, biocomponent fiber, rayon/fiber, cotton and other are some of the raw materials used in adult diapers. Diapers can be used by adults with various conditions, such as severe diarrhea, dementia, incontinence or mobility impairment.

Growing aging population, urbanization and increased awareness of treatment methods for urinary incontinence are expected to be the major drivers for the global adult diaper market. Aging population, economic affluence and improvement of the healthcare sector are expected to support the adult diaper market growth in the near future. However, volatility in prices of raw material may curb the demand for adult diaper within the forecast period. Also, ever increasing demand for the new products which includes body fit, skin friendly, superior absorption, stretchable, stylish and odor free is expected to grow new opportunities in the adult diaper market.

By product, the global adult diapers market can be segmented in terms of product, application, and geography. By product, the market constitute reusable and disposable adult diapers. The market can be further classified into pad type diapers, pant type diapers, and flat type diapers.

Global adult diapers market was valued at USD 9,246.36 million in 2015 and is expected to reach USD 14,592.72 million by 2021, growing at a CAGR of 7.50% between 2016 and 2021. In terms of volume, the global adult diapers market stood at 17,689.3 million units in 2015.

Feminine hygiene products are personal care products used by women, constructed in layers of quilted cotton fabrics and alternative layers of super absorbent polymers and plastics, which is impermeable to liquids. The global feminine hygiene market report has categorically been divided into three sections namely by product type, distribution channel, and region. Feminine sanitary products account for a significant proportion of the Indian disposable hygiene market. The Indian feminine hygiene product market has reached 22.21 billion Rupee ($340 million) and is expected to reach 34.68 billion Rupee ($522 million) in 2020.

The global feminine hygiene market is expected to witness significant revenue growth over the forecast period. This is attributed to rising per capita disposable income in many countries and changing lifestyle among the global population. Increasing awareness on female health and hygiene, and an emergence of low-cost feminine hygiene products are factors that are expected to boost demand for feminine hygiene products during the forecast period.


Here are few Projects for Startup:


Sanitary Napkins is one of the item of non-woven textile. It may come under speciality textile group. According to industry observers, India’s health care industry is expected to grow around 13 % per annum. The product has very good export potentiality. Read more


Baby diapers are recently introduced in India but it is becoming popular in India since last two decades and it has become a general necessity for newly born or pretty young child care taking. They are made of clean cotton lap and tissue paper medium that does not have an unpleasant odor when wet or dry. Read more


A diaper or nappy is a kind of underwear that allows one to defecate or urinate in a discreet manner. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver. Read more


Sanitary Napkin comes under Nonwoven fabrics which as a whole come under technical textile. Technical textiles are defined as textile materials and products used primarily for their technical performance and functional properties rather than their aesthetic or decorative characteristics. Read more


A diaper or nappy is a kind of underwear that allows one to defecate or urinate in a discreet manner. When diapers become soiled, they require changing; this process is often performed by a second person such as a parent or caregiver. Read more


A diaper (American English) or a nappy (British English) is a type of underwear that allows the wearer to defecate or urinate without the use of a toilet, by absorbing or containing waste products to prevent soiling of outer clothing or the external environment. When diapers become soiled, Read more


The Market Research Report on FEMININE HYGIENE PRODUCTS (Sanitary Napkins & Pads) in India- Opportunities, Demand Analysis, Market Share, Industry Size, Sector Outlook & Forecasts Upto 2017 released by Niir Project Consultancy Services, provides a comprehensive analysis on the sanitary napkin industry in India. Read more


The Sanitary napkin industry is closely connected with the mode of life, which is in turn directly correlated to housing. Accordingly this industry has always grown by keeping space with improvement in living and it is new indispensable for sanitary in modern housing. Read more


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