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Flavoured Drinking Water, Beverage – Non Alcoholic, Purified Water Containing Natural Flavours, Fruit-Flavoured Water, Value-Added Flavored Water Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research

Thursday, February 23, 2017

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Flavoured Drinking Water, Beverage – Non Alcoholic, Purified Water Containing Natural Flavours, Fruit-Flavoured Water, Value-Added Flavored Water Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost and Revenue, Plant Economics, Production Schedule, Working Capital Requirement, Plant Layout, Process Flow Sheet, Cost of Project, Projected Balance Sheets, Profitability Ratios, Break Even Analysis

Flavoured water is a beverage consisting of water with added natural or artificial flavours, herbs, and sweeteners, and is usually lower in calories than non-diet soft drinks. In many cases, flavoured waters add vitamins and minerals to their beverages through the incorporation of fruits in order to better market their products. Water is tasteless. Consumers are also more aware of the importance of water consumption as part of a healthy life-style. Keeping the body well hydrated boosts energy levels, helps flush toxins from the system, and helps keep the skin looking more youthful. Water, as opposed to traditional carbonated drinks, juices, coffee etc is calorie free and has no negative attributes. Flavoured waters offer all the benefits of pure water but with the added plus of tasting good, and with so many interesting and exciting flavour profiles available. Flavoured waters are good in taste, very low in calories and are an obvious choice for the health conscious consumer.

Potentially Flavoured water can promote a healthy lifestyle as the flavours make people consume more water, which will make them healthy. Our country has a rich herbal treasure that means consumers get a variety of flavours to choose from. Demand-supply scenario suggests that the flavoured water industry has great potential for investment. However, the techno feasibility of investment in this industry needs to be examined.

Nowadays, bottled water is widely regarded as a necessity - it's important to ensure that one is adequately hydrated at all times. Bottled water companies are now creating tremendous opportunities and new challenges.

Market Survey

The bottled water industry in India has been growing steadily and is dominated by certain brands in the market. The packaged water segment is extremely competitive with players ramping up their packaging styles to attract a large base of consumers in order to account for a larger share in the market. The flavoured water market is still at a nascent stage in India. Higher price, limited products and alternative home-made products are some of the barriers for the growth of this segment.

Indian flavours are receiving world wide acceptance and liking now. For example, Maaza and Frooti, which use Indian mango flavours. The product received worldwide acceptance for its taste and flavour. We also get pizzas, burger, pickles, papads, chips served with Indian spices and Indian flavours. Even many multinational companies have started using Indian flavours in their products. Without much debate, we can conclude that in India, with Indian flavours, flavoured water will certainly be widely accepted. Availability of more flavours will provide more choice to the consumers, which in turn will open a new market for water processing units and shop keepers, resulting in increased business, profits and finally wide consumer acceptance and satisfaction. Additionally flavoured water will make consumers consume more water. Drinking more water will naturally bring them health benefits.

There is a very good scope for this product and it is the right time for new entrepreneurs to venture into this field.

Few Indian Major Players are as Under:-

Ajay Enterprises Ltd.

Akash Housing Ltd.

Aradhana Snack Foods Co.

Bikaji Marketing Ltd.

Bisleri International Pvt. Ltd.

Durgapur Projects Ltd.

G E I Foods Ltd.

Golden Anchor Pvt. Ltd.

Jagatjit Industries Ltd.

Keventer Agro Ltd.

Mohan Meakin Ltd.

Mount Everest Mineral Water Ltd.

N E P C Agro Foods Ltd.

Nuway Organic Naturals India Ltd.

Orient Beverages Ltd.

Parle Bisleri Pvt. Ltd.

Parle International Pvt. Ltd.

Pepsico India Holdings Pvt. Ltd.

Pondicherry Agro Service & Inds. Corpn. Ltd.

Rose Valley Inds. Ltd.

Sparkle Foods Ltd.

Sri Sarvaraya Sugars Ltd.

Surat Beverages Ltd.

Vaarad Ventures Ltd.


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