Beer and Whisky Production. Start an Alcoholic Beverages Manufacturing Business
Beer
Beer is one of the oldest and most widely consumed alcoholic drinks in the world. It is also the third most popular drink overall after water and tea. Beer is brewed from cereal grains—most commonly from malted barley, though wheat, maize (corn), and rice are also used. During the brewing process, fermentation of the starch sugars in the produces ethanol and carbonation in the resulting beer. Most modern beer is brewed with hops, which add bitterness and other flavors and act as a natural preservative and stabilizing agent. Other flavoring agents such as fruit, herbs, or fruits may be included or used instead of hops. In commercial brewing, the natural carbonation effect is often removed during processing and replaced with forced carbonation.
Beer is any alcoholic beverage made by the fermentation of grain, just as wine is any alcoholic beverage made by the fermentation of fruit. In the vast majority of the world’s beers, the grain base is barley.
Whisky
Whisky or whiskey is a type of distilled alcoholic beverage made from fermented grain mash. Various grains (which may be malted) are used for different varieties, including barley, corn, rye, and wheat. Whisky is typically aged in wooden casks, generally made of charred white oak.
Market Outlook
The global beer market size stood at $33.3 billion in 2018, and is projected to grow at a healthy CAGR of 15.8% throughout the forecast period 2019-2024. This growth in market size can be attributed to consumers in the beer market becoming increasingly experimental in their consumption habits, looking for new experiences and new beer styles. This is resulting in an increased demand for craft beer, premium brands, and imported brands. These factors will act as the primary growth drivers expected to increase beer market size in the coming years.
The market will also witness an increasing preference among consumers for beer. This can be attributed to factors like the expansion of breweries and the growing preference for beer beverages. Beer market analysis forecasts beer market size to grow by over in the coming years. The introduction of new flavors within the beer segment has provided a major boost to the beer market. Increasing disposable income of individuals in developed and developing countries, rapid changes in lifestyle and creative marketing and innovative promotional strategies by the market players are some of the key factors driving the beer market growth. Additionally, spending more on beers by young urban-dwellers is also contributing to growth of the market.
Global Beer Market
Global Whiskey Market: Segmentation Analysis
This market segments the global whiskey market by distribution channel (off-trade and on-trade), by product (Scotch whiskey, American whiskey, Canadian whiskey, Irish whisky, and others) and geographical regions (APAC, North America, Europe, South America, and MEA). , followed by North America, Europe, South America, and MEA, respectively.
The global Whiskey market has always been a growing space mainly due to the augmenting demand for premium whiskey, worldwide. The close association with premium brands among wealthier consumers has encouraged their sales stating it as luxury drink and a must for every celebration and occasion. Moreover, the improving macro-economic conditions, worldwide, that have been improving the standard of living are contributing heavily towards revenue growth in the market, escalating the market on the furthered height. Investing in the high-end premium distillation of the product, which will support the market growth.
The demand for malt whiskey is likely to witness a significant growth, especially in China, Taiwan, and South Korea. The global whiskey market is forecasted to reach USD 8.40 billion by 2024 growing at a CAGR of 5.51% during the period (2019-2024).
Key Players
leading the global whiskey market include Beam Suntory (U.S.), Allied Blenders and Distillers Pvt. Ltd (India), Brown-Forman (U.S.), Diageo (U.K.), Pernod Ricard (France), Bacardi (Bermuda), Heaven Hill Distilleries (U.S.), Distell Group Limited (South Africa), Constellation Brands, Inc. (U.S), and Radico Khaitan (India) among others.
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