Beer is the world's oldest and most widely consumed alcoholic drink; it is the third most popular drink overall, after water and tea. The production of beer is called brewing, which involves the fermentation of sugars, mainly derived from cereal grain starches—most commonly from malted barley, although wheat, maize (corn), and rice are widely used. Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included. The fermentation process causes a natural carbonation effect, although this is often removed during processing, and replaced with forced carbonation.

Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the World. Beer is drink primarily as a source of liquid and for its pleasant & refreshing taste; non-the less, its nutritional properties are of great importance. A special use of beer is for the control of sodium intake in the treatment of disease e.g. congestive heart failure, high blood pressure and certain Kidney and liver ailments. The growth of Indian beer industry in recent years has been fast. Some 36 units are manufacturing beer in India. The Indian beer industry has shifted towards the strong beer segment. As the sector is heavily licensed, any changes in the tax regime will affect the growth of this segment. Accelerated growth would also be possible with liberalized licensing for manufacturing and retailing.

Few Major Players are listed below:

• Appollo Distilleries & Breweries Pvt. Ltd.

• Arlem Breweries Ltd.

• Arthos Breweries Ltd.

• Associated Breweries & Distilleries Ltd.

• Aurangabad Breweries Ltd.

• Blossom Industries Ltd.

• Buckingham Distilleries & Breweries Ltd.

• East Coast Breweries & Distilleries Ltd.

• Hindustan Breweries & Bottling Ltd.

• Kalyani Breweries Ltd.

• Kool Breweries Ltd.

• Lilasons Breweries Ltd.

• Malabar Breweries Ltd.

• Mysore Breweries Ltd.

• United Breweries Ltd.

• Winsome Breweries Ltd.

Market Outlook

Beer is a rapidly expanding segment in the Indian alcoholic beverages industry. It is the third largest market and second fastest growing market in the Indian alcoholic beverages industry. Beer market has been segmented into strong beer and mild beer on the basis of their alcohol content. Strong beer which has alcohol content more than 5%, dominates the Indian market stating its popularity and preference.

Beer sales in India are expected to see an annual growth of 7.5 per cent over the next five years despite regulatory hurdles, as rising disposable incomes in the hands of middle class will lead to higher spending.

In 2016, consumption of beer in India was 4.6 litres per capita as against 57 litres per capita of fast-growing economies in Asia.

Global beer market is expected to garner $688.4 billion by 2020, registering a CAGR of 6% during the forecast period 2015-2020.

The market for strong brew is expected to garner about $464 billion in sales by 2020. Besides this, the strong beer industry is likely to register a CAGR of 6.5% during the period 2015‐2020.

Beer is globally the third most popular drink after water and tea. Growing at a CAGR of 2.4%, it is projected that the global beer market will reach approximately USD 636 billion by 2020. In 2015, the global beer market was valued at USD 566.6 billion. While in 2014 the global beer market grew by 1%, it grew approximately by 2% in 2015.

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