Enamel paint is a term that is used to reference a paint with a hard, glossy and opaque finish. In actuality, the term “enamel paint” does not necessarily have a generally accepted or standardized definition, but historically, enamel paint has been used to refer to any type of enamel paint that is oil based and with a considerably glossy finish.

Enamels are available in a wide spectrum of colors and a number of sheens, including eggshell, low luster, satin, flat finish, gloss, semi-gloss and high gloss, among others. Specialty enamels, used for specialty type projects such as painting appliances, are also offered and frequently have the benefits of quicker drying times. Enamels are used on various substrates like wood, metal furniture, train coaches, automobiles industries etc. Enamel paints are commonly used around the house in areas such as trims, doors, in the bathroom, kitchen, for different types of flooring, stairs, basements, porches and patios, as these rooms and surfaces endure a high degree of abuse and variations in temperature.  Enamel paints may be used on various surfaces around the house, including wood, metal, wicker, concrete, masonry, wrought iron, glass, plaster and ceramic, among others.

Enamel paints are a highly practical and popular choice for numerous projects around the home. Using enamel paint is very simple and easy and all that is required for application is a high quality brush, roller or spray type equipment. Enamel paint will naturally air dry and the drying time will vary in accordance with the type of enamel paint being used, the drying conditions and environmental conditions.

The paint industry can easily grow at 12-13% annually over the next few years from its current size of Rs 350 bn. The unorganised sector controls around 35% of the paint market, with the organised sector accounting for the balance. In the unorganised segment, there are about 2,000 units having small and medium sized paint manufacturing plants. Major segments in decoratives include exterior wall paints, interior wall paints, wood finishes and enamel and ancillary products such as primers, putties etc. Decorative paints account for over 70% of the overall paint market in India. The industrial paints segment is dominated by the organized sector due to its high technology orientation. It is also the more profitable segment. Three main segments of the industrial sector include automotive coatings, powder coatings and protective coatings. The industrial paints segment is far more technology intensive than the decorative segment.

The Indian paint industry has seen a gradual shift in the preferences of people from the traditional white wash to higher quality paints like emulsions and enamel paints. Growing popularity of new variants providing improved finishing & textures, increasing per capita income of people and efforts on the part of manufacturers to introduce improved versions like ecofriendly, odor free and dust & water resistant paints, have propelled the growth of the paint market in India.

Rural consumers demand branded paint mainly because of increase in disposable income and literacy level. Rural families do not like to cut their expenditure on weddings, pilgrimages, constructions and consumptions. Rural consumers have more aspirations; this segment of buyers consumes large variety of coatings products, for their social ceremonies and festive occasions. On the backdrop of this rising demand from rural India paint industry in India is anticipated to grow at a CAGR of 12% during the period 2014-15 to 2019-20.

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