Orange Juice Manufacturing. Business Ideas in Beverages Industry. Orange Juice Plant with Cold Storage Facility and Captive Power Plant

Orange juice is made from the juice of the orange fruit. It is squeezed from the fruit either through commercial mechanical methods, or less complicated methods in the home, such as twisting a half an orange with friction over a juicer to force the juice out of the pulp. Orange juice can be made from concentrate, which involves rehydrating the juice after being dried, which extends the shelf life. It can also be made by concentrating the juice and then adding water. Orange juice is known for its high vitamin C content, which is essential for human health.

Fruit juice business is a great opportunity for entrepreneurs trying to start a new business. Changing lifestyle and demand for hygienic and clean fruit juices is creating a growing demand for fresh fruit juices in India. The fresh fruit juice industry in India is largely unorganized and an untapped industry.

Fruit Juice business in India is a fast-growing business, because packaged juice is easily available everywhere, and uses the property to be used. Currently, Juice’s Per Capita Consumption in India is much less than other countries.

Revenue in the Orange Juice segment amounts to US$10m in 2019. The market is expected to grow annually by 5.7% (CAGR 2019-2021).

In global comparison, most revenue is generated in the United States (US$3,859m in 2019). In relation to total population figures, per person revenues of US$0.007 are generated in 2019. The average per capita consumption stands at 0.008L in 2019.

Within the beverages market, the packaged fruit juice is one of the fastest growing products. It has grown at a CAGR of over 30% over the past decade. At present, the Indian packaged juices market is valued at Rs 1100 crore and is projected to grow at a CAGR of 15% over the next three years. The rising number of health-conscious urban consumers is giving a boost to fruit juices. Juices are healthy only when prepared hygienically. So the hygiene conscious people are only buying packaged fruit juices for the companies that have trusted brand value in the market.

Growing affordability and rising disposable income are also responsible for the growing demand of fruit juices in the Indian market.

The juice market is growing at a healthy clip across various developing and developed countries. The mounting focus of consumers toward a healthier consumption of fruits and vegetables and recent changes in their dietary habits are the key factors driving the evolution of the juice market. A burgeoning convenience foods segment in emerging regions and increasing awareness about the nutritional benefits of juices have provided a robust fillip to the consumption of packaged fruits juices.

The growth of the juice market is governed by a variety of region-specific factors, such as geographical distribution of fruits and vegetables. For instance, the consumer preference toward the consumption of fresh fruits may hamper the demand for fruit juices in some regions.

Fruit juices have today become an essential part of human diet and are preferred by all the age groups as they are a good source of instant energy and vital nutrients. Fruit juices can be easily obtained by extracting the pulp of fruits and are generally consumed as a beverage or may be used for flavoring in foods. The global market for fruit juice and nectars was worth 44 Billion Litres in 2015 and is further expected to reach a volume of 50 Billion Litres by 2021.

Fruit juice market represents one of the fastest growing sectors and is currently evolving at a fast pace. The global fruit juice market is gaining impetus due to a number of factors. Rising dietary and health concerns among consumers is one the key factors giving a push to the global fruit juice market. Owing to the high nutritional content and refreshing attributes of fruit juices, there has been a major shift in consumer preferences from carbonated drinks to the non-carbonates and natural beverages like fruit juices. Several other factors like population growth, rising disposable incomes, product innovations, premiumization and growing demand from emerging markets are also inducing the growth of the global market for fruit juices.

The global fruit juice market is surrounded by some of the top players, namely, Coca Cola, PepsiCo, Tingyi, Huiyuan, Wild, Jugos and Eckles. Coca Cola and PepsiCo represented the biggest global producers of the fruit juices.

Cold Storage

Cold storages are essential for extending the shelf life, period of marketing, avoiding glut, reducing transport bottlenecks during peak period of production and maintenance of quality of produce. The development of cold storage industry has therefore an important role to play in reducing the wastages of the perishable commodities and thus providing remunerative prices to the growers.

Indian cold storage market is expected to grow at a CAGR of 16.09% by 2020 driven by the growth in the organized retail, Indian fast food market, food processing industry and e-commerce sectors.

The cold storage market in India is highly fragmented with more than 3500 players in the unorganized sector and around 30 players in the organized sector. The cold storage market in India is highly fragmented with more than 3500 players in the unorganized sector and around 30 players in the organized sector.

Refrigerated storage market in India which constitutes a minor market share in overall cold storage market in India is expected to grow at a CAGR rate of 15% in the next 5 years.

The global cold storage market is anticipated to reach USD 212.54 billion by 2025, growing at a CAGR of 12.4%, according to a new report by Grand View Research, Inc. The retail sector in emerging economies, such as India and China are increasingly getting organized. This trend among others is expected to augment the cold storage market demand over the forecast period. Government policies to de-regulate the entry of foreign player has increased the Foreign Direct Investment (FDI) in the organized retail sector.

In organized retailing, the licensed retailers sell products of various categories. Compared to the traditional stores the organized retail stores use better refrigeration and improved storage technology. Consumers are increasingly purchasing frozen foods from the organized retail stores. With the increased demand for the chilled and frozen foods and growth of the organized retail sector the demand for the cold storage market is expected to grow over the projected period. The organized retail supports different outlet formats depending on the proximity from residential and consumption cluster and spending power. The offline mode of the organized retailing is categorized into convenience stores, supermarket, and hypermarket based on the product range and surface coverage.

Captive Power Plant

Captive power plants are a form of distributed generation, generating power close to the source of use. Distributed generation facilitates the high fuel efficiency along with minimizing losses associated with the transmission of electricity from centralized power plants.

A captive power plant is a facility dedicated to provide energy for a single user. The user can be an industrial facility or large offices. For example, a steel plant needs power to operate its equipment’s, the power to the plant is produced by the captive power plant dedicated to it. The CPP’s may operate in grid parallel mode i.e. it can send the surplus power to grid.

Benefits of captive power plants:

·         Security of power supply through self-generation

·         Reduced costs through high fuel efficiency, particularly when in CHP configuration

·         Improved environmental performance resulting from fuel efficiency

Captive power plant market is likely to witness steady growth over the course of the forecast period, on account of growing energy demand from small- and medium-scale industries. The specific benefits that captive power plants offer to small industries are likely to boost investments. Self-generation security, combined with high fuel efficiency are likely to provide an impetus to the growth of the captive power plant during the assessment period.

The major drivers of captive power plants are the needs for reliable power supply at reasonable cost. Generally factories are established near to the sourcing point of raw materials or mines. It is not always that there is a power plant in the vicinity. If the distance is more then, the cost of transmission has to be borne by the user along with added expenses due to technical loss during transmission.

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