Stationery, Stationery Products, Pens, Pencils, Ink Pads, Staplers, Glue Pen, Pencil Boxes, Geometry Sets, Desk Accessories, Exercise Note Book, Files, School Stationery, Office Stationery, Writing Instruments, Envelope, All Pin, Ball Pen and Refills

Stationery has historically meant a wide gamut of materials: paper and office supplies, writing implements, greeting cards, glue, pencil case etc. With the opening up of the economy, the top, and not only premium products, entered the market while high priced ones are being sold in small, unassuming way-side stores. One thinks of any global brand and it is here. These include designer and status symbol pens, be it Parker, Cross, Mont Blanc or Cartier.

The market for writing pens is estimated at 1600 to 2400 million pieces a year. By value, the total market for writing instruments is estimated at Rs 22 billion and is growing at around 8 to 9% annually. The informal sector's contribution to the market is placed at over Rs 6.6 billion or 30% of the total market by value and 65% by quantum. While by numbers the low-end market accounts for 90%, the premium and top-end segment accounts for less than a percent. The balance is accounted for by the moderately priced mid-priced products.

The global market in writing instruments is estimated at about USD 38 billion, of which global pen market accounts for nearly USD 30 bn. The Indian market size is relatively small. In terms of quality of pens, India ranks amongst the best in the world, well ahead of even China. However, India's export market is abysmally low at Rs 2 billion, while China exports Rs 50 billion worth of pens every year. Corporate gift segment in India is valued over a billion, growing at 15%.

The Indian market consists of around 15 large scale, 100 midsize and 900 small scale manufacturing units. These units have a combined production capacity of over 10 million pieces a day. 

About 80% of the revenues of the pen industry in India comes from pens with a price range of upto Rs 15. A small percentage of pens is priced in the range of Rs 100 to Rs 300 and miniscule of the market is contributed by the super-premium segment in which the price tag goes to as high as Rs 100,000 or more. While the market for lower price range (up to Rs 15) is growing at a rate of 7 to 8% annually, the market for pens above that range is growing at 8 to 10%. The rate of growth of high priced writing instruments is much higher - basically because of a small base. There is, nevertheless, in the recent period, a price upgradation in evidence at the low-end. As the market is developing in the new ambience, the products are getting upgraded.

The market is segmented broadly into products required by (a) young students (many of whom depend only on pencils and ball point pens), (b) frequent users (in offices, commercial and public establishments), (c) occasional users (like housewives and literate manual workers). While India's literacy rate is low, all literates do not use ball or fountain pens, if at all, only occasionally. Obviously, the per person usage is limited mainly to (a) and (b) segments. The usage norms differ from function to function; even as it does from one person to another and certainly from one segment to another. 

The students account for 55 to 60% of the off-take followed by executives at 20-25% and other multilevel users accounting for 15 to 20% of the market.

The existing scenario gives an indication that the market in being dominated by the ball point pens, which accounts for 70% of the total demand for pens in India, followed by gel pens (20%), fountain pens (4%). The rest accounts for only 6% of the market. A majority of users, 85%, use blue ink, while black, red and other colour inks are used by about 15%.

The major players in India include Luxor Writing Instruments, Cello, Reynolds, Add Pens, Goldmate, Today's Writing Products, Rotomac Pens, Stic Pens, Linc Pens & Plastics, GM Pens International, Flair Pen.

We can provide you detailed project reports on the following topics. Please select the projects of your interests.

Each detailed project reports cover all the aspects of business, from analysing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential, negotiating with collaborators, investment decision making, corporate diversification planning etc. in a very planned manner by formulating detailed manufacturing techniques and forecasting financial aspects by estimating the cost of raw material, formulating the cash flow statement, projecting the balance sheet etc.

We also offer self-contained Pre-Investment and Pre-Feasibility Studies, Market Surveys and Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Selection of Plant and Machinery, Manufacturing Process and or Equipment required, General Guidance, Technical and Commercial Counseling for setting up new industrial projects on the following topics.

Many of the engineers, project consultant & industrial consultancy firms in India and worldwide use our project reports as one of the input in doing their analysis.

We can modify the project capacity and project cost as per your requirement.
We can also prepare project report on any subject as per your requirement.

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Printing Ink

Printing inks are one of the most important ingredients of printing industry and with the advancement of printing industry, need for the development of new types of printing inks has also enhanced considerably. Printing inks are basically made in the form of paste and liquid ink depending upon the type of application. With the growing industrialization and urbanization, the demand for printing jobs and thereby for the printing ink is increasing day by day. There is bright scope for new investment. Any entrepreneur can enter in this field.
Plant capacity: 400 kgs/dayPlant & machinery: Rs. 6 Lakhs
Working capital: Rs. 18 LakhsT.C.I: Rs. 122 Lakhs
Return: 58.22%Break even: 45.04%
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Inkjet Inks

This is special type ink, which is largely used in laser printing. Market demand is gradually increases it can be partially fulfilled by new entrepreneur. As a whole the project is good one provided the manufacturing product should be quality with economic price. On the basis need of the increase use we can assume the present market as well as we can predict future demand.
Plant capacity: 6 Ltrs/DayPlant & machinery: Rs. 0.50 Lakhs
Working capital: Rs. 0.86 LakhsT.C.I: Rs. 1.6 Lakhs
Return: 46.12%Break even: 56.62%
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Printing Ink for Flexogravure

Printing inks of different types are used for different writing and printing purposes, starting from printing newspapers, books and periodicals, designs, cloth printing, plastic film printing, foil printing, paper and carboard printing etc. the manufacturing of printing ink is concentrated more in the small scale sector which at present is 70 % of production. The production of printing ink at present in large scale sector was 24804.12 MT. This industry has always maintained a fast pace of growth, achieving 100 % in sales over the last three years. It is a suitable industry for entrepreneurs to invest.
Plant capacity: 0.40 MT/ DayPlant & machinery: Rs. 6 Lakhs
Working capital: Rs. 25 LakhsT.C.I: Rs. 59 Lakhs
Return: 39.05%Break even: N/A
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Indelible Election Ink

Ink is an important consumer item, which is largely used throughout the world. It has various uses, but manufacturing process and materials are different according to use. Indelible ink is used in elections for the purpose of identifying the voters. It can be used for making documentary indications, in court and police station for identifying the people. Market demand growth of indelible ink is not clear, though it can be assumed that it may be 2-3 % per annum. Any new entrepreneur may enter into this field will be successful provided if he maintain good quality of the product.
Plant capacity: 100 Litres/DayPlant & machinery: Rs. 5 Lakhs
Working capital: Rs. 21 LakhsT.C.I: Rs. 36 Lakhs
Return: 43.00%Break even: 77.55%
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Toner Ink For Xerox Machine

Toner Ink is mainly used for instantaneous duplication of printed, written matter in the form of books, certificates, technical literatures or such documents of importance. Substance usually found in the form of dry powder uses imparts colours to the others. This pigment are insoluble in inorganic solvent and water. It has a positive colourant value. This toner is very reinforcing agents. Toner ink find wide application in the field of electrostate copy either by semi-automatic or fully automatic system. As concern to xerox copies system, most of the people uses toner ink which is totally imported and the cost of ink is also very high, to reduce the most and to fulfill the demand of market, it is very excellent industry among all other industries. There is good scope for new units.
Plant capacity: 1.0 Ton/DayPlant & machinery: Rs. 11 Lakhs
Working capital: Rs. 35 LakhsT.C.I: Rs. 73 Lakhs
Return: 46.85%Break even: 49.68%
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Ball Point Inks

Ball Point inks are largely used every one from school going children to office goers. Specific dyes, pigments, solvents, resins and preservatives are the basic raw materials. Market of ball point inks is growing day by day. It is observed that demand growth rate is 5 % per annum. Few entrepreneurs can enter in this field will be successful.
Plant capacity: 200 Kgs/DayPlant & machinery: Rs. 7.00 Lacs
Working capital: Rs. 19.00 LacsT.C.I: Rs. 42.00 Lacs
Return: 86.25%Break even: 34.47%
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Exercise Note Book and Register

Exercise books are widely used by teachers, students, housewives, businessmen and office going people. Note books of various shapes, sizes and pages with different type of covers like paper bound, board, rexine bound etc are available in the market. With the growth of education among the masses and industrialization within the country, the demand of stationary notebook has been increasing at a tremendous rate. Many cottage and small scale industries in India are manufacturing these items. Keeping in view the recent shortage of paper, the government has taken steps to provide paper at a subsidized rate to exercise book manufacturers.
Plant capacity: 6,00,000 Nos./ DayPlant & machinery: Rs. 5 Lakhs
Working capital: Rs. 17 LakhsT.C.I: Rs. 22 Lakhs
Return: 58.72%Break even: 47.76%
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Ball Point Inks

Ball Point inks are largely used every one from school going children to office goers. Specific dyes, pigments, solvents, resins and preservatives are the basic raw materials. Market of ball point inks is growing day by day. It is observed that demand growth rate is 5 % per annum. Few entrepreneurs can enter in this field will be successful.
Plant capacity: 200 Kgs/DayPlant & machinery: Rs. 7.00 Lacs
Working capital: Rs. 19.00 LacsT.C.I: Rs. 42.00 Lacs
Return: 86.25%Break even: 34.47%
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Paper Shopping Bags, Cups, Glass & Envelopes

Printed Paper shopping bage are more popular and of good appearance. Paper based products are totally eco-friendly which help us to keep the balance of natural climate. There are variety of products can be manufactured such as paper dish, paper glass, paper for greeting cards, paper for different types billing, paper used for making paper bags of different varieties which can be used for cement filling bags, again another which can be used as shopping bags. Paper Crockery such as paper cups, saucers, napkins, paper plates is finding extensive usage these days for serving eatables in parties, functions and social gatherings. Paper plates are most commonly used is disposable crockery in India. Paper envelopes is well known to all persons as it is a routine article of use with the growth of education, industrialization and commercial activities, the demand for office stationery and allied items is increasing rapidly. Paper envelopes play an important role as a stationery material in any type of correspondence. The demand of this product increases rapidly now a days.
Plant capacity: 75 Lacs Nos/Annum Paper Shopping Bags,300 Lacs Nos/Annum Paper Cups, 300 Lacs Nos/Annum Paper Glass, 300 Lacs Nos/Annum Paper Plate, 600 Lacs Nos/Annum Paper EnvelopesPlant & machinery: 136 Lakhs
Working capital: -T.C.I: 433 Lakhs
Return: 38.00%Break even: 41.00%
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Exercise Note Book & Registers Pads And File

Exercise books are widely known & vastly used as day to day products. Notebooks are available in the market in various sizes, shapes & pages and having various types of covers paper bound, board and Rexene bound etc. Note books are mainly used by students, teachers, house wives to keep their day to day expenses, business men & office going people. India is producing enough to full fill its demand of paper. Recently keeping in view the shortage of writing paper, the government has taken steps to provide the paper at subsidized rate to the exercise book manufacturers. There is good market for exercise note book, registers pads & files. It has good scope for new entrepreneurs.
Plant capacity: 600 Nos. Exercise Book, 600 Nos. Register/DayPlant & machinery: 4 Lakhs
Working capital: -T.C.I: 9 Lakhs
Return: 71.00%Break even: 62.00%
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Information
  • One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
  • One Crore is equivalent to ten million (10,000,000)
  • T.C.I is Total Capital Investment
  • We can modify the project capacity and project cost as per your requirement.
  • We can also prepare project report on any subject as per your requirement.
  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.

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