Fast Moving Consumer Goods (FMCG)

Fast Moving Consumer Goods (FMCG) goods are popularly named as consumer packaged goods. Items in this category include all consumables (other than groceries/pulses) people buy at regular intervals. The most common in the list are toilet soaps, detergents, shampoos, toothpaste, shaving products, shoe polish, packaged foodstuff, and household accessories and extends to certain electronic goods. These items are meant for daily of frequent consumption and have a high return.

The Indian FMCG sector with a market size of US$14.8 billion is the fourth largest sector in the economy. The FMCG market is set to double from USD 14.7 billion in 2008-09 to USD 30 billion in 2012. FMCG sector will witness more than 60 per cent growth in rural and semi-urban India by 2010. Indian consumer goods market is expected to reach $400 billion by 2010.Hair care, household care, male grooming, female hygiene, and the chocolates and confectionery categories are estimated to be the fastest growing segments. At present, urban India accounts for 66% of total FMCG consumption, with rural India accounting for the remaining 34%. However, rural India accounts for more than 40% consumption in major FMCG categories such as personal care, fabric care, and hot beverages. In urban areas, home and personal care category, including skin care, household care and feminine hygiene, will keep growing at relatively attractive rates. Within the foods segment, it is estimated that processed foods, bakery, and dairy are long-term growth categories in both rural and urban areas.The growing incline of rural and semi-urban folks for FMCG products will be mainly responsible for the growth in this sector, as manufacturers will have to deepen their concentration for higher sales volumes.

Major Players in this sector include Hindustan Unilever Ltd., ITC (Indian Tobacco Company), Nestlé India, GCMMF (AMUL), Dabur India, Asian Paints (India), Cadbury India, Britannia Industries, Procter & Gamble Hygiene and Health Care, Marico Industries, Nirma,Coca-Cola, Pepsi and others.As per the analysis by ASSOCHAM, Companies Hindustan Unilever Ltd , Dabur India originates half of their sales from rural India. While Colgate Palmolive India and Marico constitutes nearly 37% respectively, however Nestle India Ltd and GSK Consumer drive 25 per cent of sales from rural India.

A rapid urbanization, increase in demands, presence of large number of young population, a large number of opportunities is available in the FMCG sector. The Finance Minister has proposed to introduce an integrated Goods and Service Tax by April 2010.This is an exceptionally good move because the growth of consumption, production, and employment is directly proportionate to reduction in indirect taxes which constitute no less than 35% of the total cost of consumer products - the highest in Asia.. The bottom line is that Indian market is changing rapidly and is showing unprecedented consumer business opportunity.

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Each detailed project reports cover all the aspects of business, from analysing the market, confirming availability of various necessities such as plant & machinery, raw materials to forecasting the financial requirements. The scope of the report includes assessing market potential, negotiating with collaborators, investment decision making, corporate diversification planning etc. in a very planned manner by formulating detailed manufacturing techniques and forecasting financial aspects by estimating the cost of raw material, formulating the cash flow statement, projecting the balance sheet etc.

We also offer self-contained Pre-Investment and Pre-Feasibility Studies, Market Surveys and Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Selection of Plant and Machinery, Manufacturing Process and or Equipment required, General Guidance, Technical and Commercial Counseling for setting up new industrial projects on the following topics.

Many of the engineers, project consultant & industrial consultancy firms in India and worldwide use our project reports as one of the input in doing their analysis.

We can modify the project capacity and project cost as per your requirement.
We can also prepare project report on any subject as per your requirement.

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Curry Powder

Curry powder is a well known name among the Indian people. Curry powder is the combination of finely powdered spices. For each dish there is different curry powders but the ingredients are more or less the same. Now a days most of the housewives are using this ready-made curry powder instead of using them individually. Consumption of curry powder and so the quantity required is increasing day by day. So this is an industry by which a new entrepreneur can start without second thought. But the manufacturers should give attention for capturing the market. Now a days not only the urban people but villagers also have a craze for these ready-made curry powders. There is good market for curry powder in India and abroad. So any entrepreneur can invest in this project.
Plant capacity: 550.0 Kgs./DayPlant & machinery: Rs. 2 Lakhs
Working capital: Rs. 18 LakhsT.C.I: Rs. 29 Lakhs
Return: 52.15%Break even: 41.38%
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Spices in Pouch Packing

Manufacturing of masalas basically can be in tiny scale and at the most may be in small scale. Spices and spice derivatives are predominantly used in the processing of meat. Vegetable products, bakery and other prepared food items. On account of the valuable spices in food and other industries the world demand for spice and spices derivative are increasing steadily. The spices exported from India include pepper, cardamom, chillies, ginger, turmeric, curry powder etc. and are mostly exported to East European countries. There is no doubt to have a good market for a item like masala (spices), which is a consumer item. The entrepreneur may come in this project.
Plant capacity: 600 kgs./DayPlant & machinery: Rs. 11 Lacs
Working capital: Rs. 18 LacsT.C.I: Rs. 41 Lacs
Return: 46.73%Break even: 44.64%
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Baby Cereal Food

Food is mainly composed of three main groups of constituents i.e. carbohydrates, fat & protein. In addition to this there must be some inorganic minerals & organic substances e.g. vitamins, Iron, Mg etc. The body cereal foods is that enriched food which has a requisite level of nutrition. This requisite level is prescribed by various dieticians and physicians for children. Various experts fixed a definite calorific value for infant food and based on this the various mixtures or formulae of food are developed. These formulae of infant food contains essential amino-acids, fats, proteins, vitamins & other essential mineral etc. which is necessary for the normal growth of child. The new entrepreneur may enter in this field with conscious about quality and better market strategy since there is competition over the food production. It can be full filled by new entrepreneur.
Plant capacity: 5.0 Tons/DayPlant & machinery: Rs. 17.00 Lacs
Working capital: Rs. 208.00 LacsT.C.I: Rs. 280.00 Lacs
Return: 48.63%Break even: 35.97%
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Modern Chili Powder

Chilies are the dried ripe fruits of genus capsicum. These spices are also called red peppers of capsicums and constitute an important, well known commercial crop used both as a condiment / culinary supplement and as a vegetable. There is no doubt that India has immense potential to grow chilies. The world demand for the Indian chilies is also going up, India exports chilies to the USA, UK, Saudi Arabia, Singapore, Sri Lanka and other Asian countries. Chilly is grown in almost all state in India. Andhra Pradesh has the highest area under crop cultivation and produces the maximum followed by Karnataka, Maharashtra, Punjab, Rajasthan, West Bengal and a few other states. There is good scope for chili powder unit. Any new entrepreneur can well venture in this field.
Plant capacity: 550 Kgs/DayPlant & machinery: Rs. 2 Lakhs
Working capital: Rs. 27 LakhsT.C.I: Rs. 43 Lakhs
Return: 34.89%Break even: 56.74%
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Dall Mill (Split Dalls/ Pulses for Chhilke-wali Moong, Urad, Arhar, Channa, Masoor)

India has the distinction of being the world?s largest power of grain legumes (pulses), notwithstanding the production is not adequate to ensure a per capita availability of 80 grams. The area under pules has been around 20 to 24 million hectares. The production around 10 to 13 million tones and the productivity around 475 to 544 kg per hectare. The demand of the product is ever green.
Plant capacity: 100 MT/Day (Channa, Moong,Urad, Toor & Yellow Pea Dall)Plant & machinery: 82 Lakhs
Working capital: -T.C.I: Cost of Project : 502 Lakhs
Return: 65.00%Break even: 49.00%
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Tomato Products

Tomatoes are used in enormous quantities in the fresh state, as canned tomatoes, and in the form of canned juice, puree, paste, ketchup and sauce. Tomato ketchup and sauce have got a mixed taste of sweet and sour. They have got a very good flavour and delicious taste. Tomatoes are very refreshing. They are very good for increasing the appetite. They are very good source of vitamin C required by human body. The demand for tomato products is increasing day by day. There is bright future for new entrepreneurs and as well as existing manufacturers. Any entrepreneur can venture in this field.
Plant capacity: 3300 Pkts/Day Plant & machinery: Rs. 13 Lakhs
Working capital: Rs. 28.0 LakhsT.C.I: Rs. 56 Lakhs
Return: 73.89%Break even: 44.50%
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Iodized Salt

Salt was the name originally given to the residue left by evaporation of sea water. Iodizing salt for human consumption is a modern trend. Iodine is used in the body formation of thyroxine an essential hormone. Salt is used as a medium in supply iodine to the body. Many important industrial chemical process are based on sodium chloide. At present there are 18 iodization plants, among the 4 plants are following dry mixing type process and 14 plants are using wet spray process. Bulk of the common salt produced in India goes for human consumption out of this only to some extent is Iodized and that is not sufficient to meet the demand of Iodized salt. A good market exist for this product.
Plant capacity: 20 Tons/DayPlant & machinery: Rs. 36 Lakhs
Working capital: Rs. 24 LakhsT.C.I: Rs. 91 Lakhs
Return: 61.19%Break even: 45.87%
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Edible Corn Oil

Edible corn oil is manufactured from maize, wheat and other corn bearing oil by solvent extraction process. Corn generally contains oil. There are several stages required for the production of refined corn oil. In India there are few manufacturers of corn oil, say almost it is negligible comparison to other oil extraction unit. There is about 35% vegetable oil imported in or country. So it is better for a new entrepreneur to invest.
Plant capacity: 10 MT Corn Oil/ DayPlant & machinery: Rs. 3 Crores
Working capital: Rs. 5 CroresT.C.I: Rs. 11 Crores
Return: 35.00%Break even: N/A
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Dairy Products & Milk Packaging in Pouches

Dairy products are basically based on Milk. India ranks next only to USA & USSR in world milk production. There are a number of dairy products like butter, cream, cheese, Khoya, Paneer, flavoured milk etc. There is always a greater demand for milk and dairy products among people. Ghee and butter are used for ice-cream manufacture, as cooking fat, in the confectionery industry etc. Paneer is consumed directly and in hotels and restaurants. There is huge market for Indian milk products. Key concern for setting up a dairy plant would be regular and timely supply to the market, consistency in quality and reasonable pricing arer all essential to build up a strong market and brand equity.
Plant capacity: 600 Kgs / DaysPlant & machinery: Rs. 65 Lakhs
Working capital: Rs. 361 LakhsT.C.I: Rs. 531 Lakhs
Return: 62.69%Break even: 29.48%
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Coconut Oil from Copra

Copra, the main product of coconut, forms an important source of vegetable oil and contains 65 % oil. Fully matured nuts give high yields of copra of good quality. Coconut oil is extensively used for edible and industrial purposes, as a ghee substitute , and the major industrial use of coconut oil is in soap manufacture. Coconut oil is used in pharmacy as an ointment base. India ranks third in coconut. From the present production of 12,000 millions, the deficit to be covered in 6000 million nuts. There is huge market potential from this project for entrepreneurs.
Plant capacity: 10 Ton/ DaysPlant & machinery: Rs. 27 Lakhs
Working capital: Rs. 215 LakhsT.C.I: Rs. 295 Lakhs
Return: 41.40%Break even: 44.17%
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  • One Lac / Lakh / Lakhs is equivalent to one hundred thousand (100,000)
  • One Crore is equivalent to ten million (10,000,000)
  • T.C.I is Total Capital Investment
  • We can modify the project capacity and project cost as per your requirement.
  • We can also prepare project report on any subject as per your requirement.
  • Caution: The project's cost, capacity and return are subject to change without any notice. Future projects may have different values of project cost, capacity or return.

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NIIR PROJECT CONSULTANCY SERVICES (NPCS) is a reliable name in the industrial world for offering integrated technical consultancy services. Its various services are: Pre-feasibility study, New Project Identification, Project Feasibility and Market Study, Identification of Profitable Industrial Project Opportunities, Preparation of Project Profiles and Pre-Investment and Pre-Feasibility Studies, Market Surveys and Studies, Preparation of Techno-Economic Feasibility Reports, Identification and Selection of Plant and Machinery, Manufacturing Process and or Equipment required, General Guidance, Technical and Commercial Counseling for setting up new industrial projects and industry.

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