Alcoholic and Non Alcoholic Beverages, Drinks

This profile section includes all projects related to Alcoholic and Non Alcoholic Beverages or Drinks.

Drinking practices vary substantially among different countries and different masses. But both alcoholic and non alcoholic beverages are very popular among all ages of people. The alcoholic drinks market is broadly classified into five classes ,starting from beers, wines, hard liquors, liqueurs and others. The Indian alcoholic market has been growing rapidly for the last ten years, due to the positive impact of demographic trends and expected changes like rising income levels, changing age profile, changing lifestyles and reduction in beverages prices. Similarly non-alcoholic drinks market is broadly classified into carbonated drinks, non-carbonated drinks and hot beverages. These include juices, energy drinks, carbonated drinks, tea, coffee and bottled water.

The Indian alcoholic Industry has been witnessing a steady growth rate especially in beer segment of 7-9 per cent per year for the last ten years. Apart from Kingfisher and Foster’s Beer, the pother brands in the Indian market are Carling Black Label, Carlsberg, Dansberg, Golden Eagle, Haywards 5000,Premium Lager, Kingfisher Strong, Hi-Five etc. to name a few. Champagne Indage has been the pioneer in making French style wine in India. Grover Vineyards and Sula Vineyards too have made smart strides in a short time span. Recently, companies in the Indian Made Foreign Liquor (IMFL) space like Diageo, United Breweries and Seagrams too have ventured into making wine.

Coming to the non alcoholic beverages section, we can say, traditionally, the Indian life style has a predilection for fresh fruits and vegetables or those processed at home. There is a sea change. People, are now increasingly going in for fresh fruit vending from kiosk fountains which produce instant juices from fresh fruits in the presence of the consumer. Fast expanding middle class population that is currently around 340 Million, increased urbanization and rising disposable income are some of the major reasons contributing to this change. Besides this, growing health consciousness among India’s young population has brought about a revolution in the Indian non-alcoholic drinks market. Among the fruit juices beverages are Pepsi’s Tropicana, nectars (Dabur’s Real) and fruit drinks (Frooti and Slice).All these are real, reconstituted from fruit pulps or concentrates. The leading fruit juice brands include Real, Onjus, Tropicana, Frooti, and Jumpin. The branded fruit juices segment is growing at around 11 per cent annually. Similarly the bottled water market is growing at a rapid rate of around 20 per cent a year. Multinationals, Coca-cola, Pepsi, Nestle, Parle Export, Parle Agro and others are trying to grab a significant share of the market. The leading bottled water brands include Bisleri, Kinley, Aquafina, Himalaya, Hello, Perrier, Golden Eagle ,Penguin mineral water etc .to name a few.

India presents a huge growth potential for alcoholic and non alcoholic beverages sales. Increasing GDP, favourable growth in the demographics with a growing urban middle class, growth of modern retail formats, hopeful rationalization of the taxation rules and ban on local country liquor and rising health consciousness, age preferences will act in favour of the growth of both alcoholic (specially beer) and non alcoholic (specially fruit juices, energy drinks etc) beverages in India in the near future. All new entrepreneurs venturing into this field will find a future which is looking very promising and bright.

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BEER PLANT

Drinking practices are common among all age groups of people. Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the World. People of different Countries take beer in varying degree much like a soft drink. The Indian alcoholic market has been growing rapidly for the last ten years, due to the positive impact of demographic trends and expected changes like rising income levels, changing age profile, changing lifestyles and reduction in beverages prices. Formulations of beer manufacturing are done with the view of availability of the raw materials where the brewery is proposed to be established. In most parts of the world, barley is a universal source of beer extraction. But, beer is also manufactured from Chamomile flowers and powdered gingers etc. as well. Barley is extensively employed for manufacture of malt used in brewing and distilling of beer. If we categorize beer, we generally find four broad categories as follows: Pale Beer, Dark Beer, Strong Beer and Special Beer. Beer is a popular beverage all over the world. Though an alcoholic - beverage, beer is not considered a hot drink like rum or whisky as it contains alcohol ranging from only 8 to 9 percent. It is considered good for health in the sense that being very less in alcoholic content, it is found effective in improving appetite. The components including barley, hops, polyphenolic substances contained in beer can accelerate the gastric secretion and stimulate the functions of stomach so as to raise the absorption ability for the human body. Beer also contains abundant vitamin B12 and vitamin B2. The branded liquor industry is growing at a rate of around 10 to 12%. The total consumption of liquor in India was nearly 100 mn cases of beer and 60 mn cases of whisky and other spirits in fiscal 2005-06. Presently, some 36 units are manufacturing beer in India with an estimated output of 500 mn litres. The market for beer in India was about 65 mn cases of 12 bottles each and touched 10 mn cases in 2005-2006. In consumption, India holds the 29th position with the annual consumption growing by a little less than 30% in the last five years. The Indian beer Industry has been witnessing a steady growth rate of 7-9 per cent per year for the last ten years. Per capita beer consumption is still low at 0.7 litre per year. Though the current growth is pitched at 13 per cent, the total beer market is expected to more than double to 23.3 million hectoliters by 2012. Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. India presents a huge growth potential for alcoholic beverages sales. The domestic production of beer is on the rise, especially beer with official statistics reporting a 12 per cent increase in domestic beer production. Increasing GDP, favourable growth in the demographics with a growing urban middle class, growth of modern retail formats, hopeful rationalization of the taxation rules and ban on local country liquor and rising health consciousness, age preferences will act in favour of the growth of alcoholic beverages in India in the near future. All new entrepreneurs venturing into this field will find a future which is looking very promising and bright. Few Indian Major Players are as under: Arlem Breweries Ltd. Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. Aurangabad Breweries Ltd. Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. Castle Breweries Ltd. Charminar Breweries Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. Foster'S India Ltd. Haryana Breweries Ltd. High Range Breweries Ltd. Hindustan Breweries & Bottling Ltd. Impala Distillery & Brewery Ltd. Indo Lowenbrau Breweries Ltd. Kalyani Breweries Ltd. Kesarval Beverages Ltd. Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. Mangalore Breweries & Distilleries Ltd. Millennium Beer Inds. Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. Mysore Wine Products Ltd. Pals Distilleries Ltd. Premier Breweries Ltd. Punjab Breweries Ltd. Rainbow Breweries Ltd. Rajasthan Breweries Ltd. Rochees Breweries Ltd. Shaw Wallace Breweries Ltd. Sica Breweries Ltd. Skol Breweries Ltd. Skol Breweries Ltd. Som Distilleries & Breweries Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Vinedale Distilleries Ltd. Winsome Breweries Ltd.
Plant capacity: 3000000 Ltrs./Annum or 3000 Kl./AnnumPlant & machinery: 403 Lakhs
Working capital: -T.C.I: Cost of Project : 959 Lakhs
Return: 45.00%Break even: 47.00%
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BEER & WINE

Drinking practices vary substantially among different countries and different masses. But both alcoholic beverages are very popular among all ages of people. The alcoholic drinks market is broadly classified into five classes, starting from beers, wines, hard liquors, liqueurs and others. The market is stocked with different types of alcoholic beverages, differing in terms of alcohol content. There are some alcohol beverage types that are low in alcohol content like beer. Beer has an alcohol content of about 3-8% and wine consists of approximately 7-18% alcohol concentration. The alcohol content of certain alcoholic beverages can be increased by adding on distilled products. Beer is one of the oldest and probably the most popular alcoholic beverage in the world. It is sometimes even referred to as liquid bread. Distinctive alcoholic beverages differ in terms of their aging process like beer that undergoes a process of short fermentation, lasts for about a week or so. On the contrary, wine, which involves a longer process of fermentation, has a long aging period lasting many months or even years. Beer is usually made from barley, whereas wine can be made with different fruits like plums and cherry, but usually the wine that can be found in the market is made from grapes. Certain kind of alcohol beverages contains anti-oxidizing chemicals like phytochemicals. The phytochemicals are basically found in good quantity in wine. Alcoholic beverages are said to be beneficial if taken in limited amount to increase the appetite. Excess consumption may lead to several other biological problems. Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The branded liquor industry is growing at a rate a around 10 to 12%. The total consumption of liquor in India was nearly 100 mn cases of beer and 60 mn cases of whisky and other spirits in fiscal 2005-06. The consumption expanded by nearly 10% in 2006-07 to reach over 110 mn cases of beer and about 70 mn cases of whisky and other spirits. The growing popularity of wine in India is generating lots of interest among big and small wine producers. This is also reinforced by the fact that the cost for opening and setting up of wine plants with capacity of around 100,000 Its comes only to somewhere between Rs 10-15 mn mark. As a result many entrepreneurs, Indian and foreign, are entering in this sector. Total market of wines, spirits and liquors was estimated at Rs.127.27 bn in 2007-08, which represents an increase of around 16% over that of the preceding year. The annual growth in the Indian beer market has been around 8% in the recent years, which compares well with the growth in China. A feather in India alcoholic drinks industry is that McDowells No.1 brandy has emerged as the highest selling brandy globally, pushing the world famous E&J Gallo to the second spot. Other global majors at the top included Presidente brandy (Allied Domecq), Wilyhever Goldkrone (Graflich von Hardenbergsche Kornbrennerei) and Chantre (Eckes) occupying the next three spots among the top five. Nearly 62.5 mn people in India drink alcoholic beverages. The per capita consumption of alcohol is 4 Its per adult per year. About 17% of adult men are addicted to alcohol. Over 65% of alcohol produced in South East Asia is from India. India produced 4 mn tonnes of alcohol in 2006-07. Besides, it imports 7% of the total alcoholic beverage imports in the region. The factors that make India a promising market is the changing demographics - youth and middle-aged persons will constitute 54% of the population in 2011, as against about 50% in 2006, adding 20 mn to the drinking age population annually. Changing lifestyle has also seen the number of Indian drinkers rise from 1 in 300 two decades ago to more than 1 in a 20 today. It is apprehended to grow to 1 in 5 by 2011. There is a very good scope and ample space for entry for new entrepreneurs into this sector. Few Indian Major Players are as under: Arlem Breweries Ltd. Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. Aurangabad Breweries Ltd. Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. Castle Breweries Ltd. Charminar Breweries Ltd. Charosa Wineries Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. FosterS India Ltd. Grover Vineyards Ltd. Haryana Breweries Ltd. High Range Breweries Ltd. Hindustan Breweries & Bottling Ltd. Impala Distillery & Brewery Ltd. Indage Vintners Ltd. Indo Lowenbrau Breweries Ltd. Kalyani Breweries Ltd. Kesarval Beverages Ltd. Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. Mangalore Breweries & Distilleries Ltd. Millennium Beer Inds. Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. Mysore Wine Products Ltd. Pals Distilleries Ltd. Premier Breweries Ltd. Punjab Breweries Ltd. Rainbow Breweries Ltd. Rajasthan Breweries Ltd. Rochees Breweries Ltd. Shaw Wallace Breweries Ltd. Sica Breweries Ltd. Skol Breweries Ltd. Skol Breweries Ltd. Som Distilleries & Breweries Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Vinedale Distilleries Ltd. Winsome Breweries Ltd.
Plant capacity: 1800 Kl./Annum (Beer),1890 Kl./Annum (Wine)Plant & machinery: 945 Lakhs
Working capital: -T.C.I: Cost of Project : 1971 Lakhs
Return: 44.00%Break even: 55.00%
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SOFT DRINK (AERATED WATER)

Aerated drinks are become part and parcel of the Indian lifestyle. Taste is the main factor which drives the demand of the product. Urban areas report a dramatically high consumption of aerated drinks as compared to rural areas. Be it children, the college kid or the middle aged Indian soft drinks are enjoyed by one and all in the country. Especially after the influx of a number of fast food joints in India soft drinks have gained more popularity. Food like pizzas burgers and French fries go hand in hand with soft drinks. Aerated Beverages is an important sector in the country because it not only contributes to export earnings of the country, but is a revenue driver for other industries such as glass, refrigeration, transport, paper and sugar. Despite several issues that crept up regarding the ingredients used behind the manufacturing of soft drinks the market remained stable. Aerated drinks are enormously popular beverages consisting primarily of carbonated water, sugar, and flavorings. Soft and aerated drinks were considered products for the middle class and the affluent. That segregation is no more valid. Soft and aerated drinks are consumed by all except those who cannot afford to buy any drink. An NCAER study says that 91% soft drink sales are made to the lower, middle and upper middle classes. The soft drink industry has been urging the government to categorize aerated waters (soft drinks) equitably with other consumer products of mass consumption and remove special excise duty. As flavored carbonated beverages gained popularity, manufacturers struggled to find an appropriate name for the drinks. Some suggested marble water, syrup water, and aerated water. The most appealing name, however, was soft drink. The process of dissolving carbon dioxide gas is called carbonation. It results in the formation of carbonic acid (which has the chemical formula H2CO3). Soda water is generally of two kinds, viz. Plain Soda Water (Aerated Soda Water) and Flavored Soda Water (Aerated Beverages). In Plain Soda Water, Carbonic Acid Gas (CO2) & Sodium-by-carbonate solution under pressure is mixed with pure water. Flavored Soda Water contains flavors of lemon, ginger (Masala Soda), milk rose, mango, pineapple, etc. in syrup base and this preparation is also made using carbonic acid gas (CO2) under pressure. Soft drinks constitute the third largest packaged food segment in India after packaged tea and packaged biscuits. But the penetration level of carbonated soft drinks in India is still low compared with other developing markets, an indication for further potential for rapid growth. The 60-bn-rupee soft drink industry is growing now at around 5% annually. In India, Coke and Pepsi have a combined market share of around 95% directly or through franchisees. Campa Cola has a 1% share, and the rest is divided among local players. The market size for bottled water in India has been estimated at 570 US $ million in 2008. With an annual growth rate of 14.5 percent volume sales of bottled water will increase rapidly within the next five years. The market size for juice will grow also dynamically within the next years with an annual growth rate of almost 15 percent. The per capita consumption of soft drinks in India is around 5 to 6 bottles (same as Nepals) compared to Pakistans 17 bottles, Sri Lankas 21, Thailands 73, the Philippines 173 and Mexico 605. According to indiastat.com, the 72-billion rupee soft drink industry is growing at 6 to 7% annually. In India, Coke and Pepsi have a combined market share of around 95% directly or through franchisees. The demand for aerated drinks is currently 373 million and is expected to be around 479 million by the year 2014-15. The market growth rate is expected to be 3.5% from 2009-10 to 2014-15. There is a very good market potential and good scope in this sector. New entrepreneurs should venture into this field. Few Indian Major Players are as under: Aradhana Soft Drinks Co. Arihant Agro Products Ltd. Cadbury India Ltd. Dempo Industries Ltd. Devyani Beverages Ltd. Duke & Sons Ltd. Fresh & Honest Cafe Ltd. Golden Anchor Pvt. Ltd. Hindustan Coca-Cola Mktg. Co. Pvt. Ltd. Indo European Breweries Ltd. New Kenilworth Hotel Pvt. Ltd. Parle Bisleri Pvt. Ltd. Pearl Beverages Ltd. Pepsico India Holdings Pvt. Ltd. Sri Sarvaraya Sugars Ltd. Varun Beverages Ltd.
Plant capacity: 7200000 Ltrs./AnnumPlant & machinery: 271 Lakhs
Working capital: -T.C.I: Cost of Project : 494 Lakhs
Return: 43.00%Break even: 53.00%
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BEER PLANT

PRODUCT PROFILE Beer is the worlds most widely consumed alcoholic beverage; it is the third most popular drink overall, after water and tea. People of different countries take beer in varying much like a soft drink in European countries; it is just a substitute of water. The alcoholic contents and main source stuff also keep varying according to the tests of the major part of population of the particular country although it is a fashion to ask for beer of every origin in every country. Formulations of beer manufacturing are done with the view of availability of the raw materials in that particular part of the World where the brewery is proposed to be established. In most of the parts of the world, barley is a universal source of beer extraction. But, beers are manufactured from Chamomile flowers and powdered gingers etc. The strength of beer is usually around 4% to 6% alcohol by volume (abv) though may range from less than 1% abv, to over 20% abv in rare cases. Applications Beer is drink primarily as a source of liquid and for its pleasant & refreshing taste; non the less, its nutritional properties are of great importance. The calories content of beer is significant but not special high. A 355 ml. bottle of average beer yields approximately 143 Kcal of energy. The normal daily intake is 2400 K cal. The calories are provided by the unfermented, residues and alcohol. Alcohol also replaces Carbohydrates, fats, proteins, so that there may be a gain in body weight. Beer also contributes to mineral requirements of the body and supplies useful quantities of vitamin B complex. A special use of beer is for the control of sodium intake in the treatment of disease e.g. congestive heart failure, high blood pressure and certain Kidney and liver ailments. Beer cannot (because of its low pH say 4.2), harbor any pathogenic germs. The content of nourishing components is all in dissolved form. Beer is free from fat; it acts as a diuretic and promotes the formation of gastric acid acting as an appetite inducer. The alcohol in the beer is effective according to the amount & concentration. Global demand Beer is a popular beverage all over the world. Though an alcoholic beverage beer is not considered a hot drink like rum or whisky as it contains alcohol ranging from only 8 to 9 percent. Presently, some 36 units are manufacturing beer in India with an estimated output of 500 million liters. In consumption, India holds the 29th position with the annual consumption growing by a little less than 30% in the last five years. The growth of Indian beer industry in recent years has been fast. From 100 million cases in 2006, the Rs 30 billion Indian beer market seems set to register a further growth of 8.5% in 2006 07, thanks to the spurt in beer consumption in Punjab, Haryana and Delhi. Total market of beer was estimated at Rs. 50 billion in 2007-08 which showed an increase of 23% over that of the preceding year. The annual growth in the Indian beer market has been around 8% in the recent years, which compares well with the growth in China. But the Chinese market is over 25 times more than the Indian market of over 900,000 kilolitres. Sales turnover increased for most of the companies in 2008 to 09, while net profit declined in the same period. For major companies like United Spirits and United Breweries sales increased by around 22 to 24% in 2008 to 09. In the case of United Spirits, net profit declined by 5% in 2008-09, while that of United Breweries declined marginally by 1% in the same period. It is estimated that the demand of bear in 2010-2011 was 12.12 MT and it will be 15.26 MT till 2015. The demand of bear in the market is immense and therefore its market position is splendid. Hence it is an excellent field to venture.
Plant capacity: 3000000 Litres/AnnumPlant & machinery: 403 Lakhs
Working capital: -T.C.I: 959 Lakhs
Return: 45.00%Break even: 47.00%
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BEER PLANT

Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the World. People of different Countries take beer in varying much like a soft drink in European Countries it is just a substitute of water. The alcoholic contents and main source stuff also keep varying according to the tests of the major part of population of the particular country although it is a fashion to ask for beer of every origin in every Country. All the alcoholic drinks beer has become so common, as if were soft drink. Beer in the Western countries is the important constituent of daily food. The most important characteristic of drink is to keep body warm and certain refreshness throughout the body. Beer is the dilute alcoholic product. The properties of the finished beer vary with the type of beer & place of origin. The quality consists of the aroma, taste, appearance, formation and stability of foam. A quantitative expression of the aroma exists in the amount of volatile alcohols, acids, esters and aldehydes but the most important attribute the quality etc. cannot be expressed in this way. Of course, foam formation and foam stability can be evaluated more easily. Beer is drink primarily as a source of liquid and for its pleasant & refreshing taste; non the less, its nutritional properties are of great importance. The calories content of beer is significant but not special high. A 355 ml. bottle of average beer yields approximately 143 Kcal of energy. The normal daily intake is 2400 K cal. The calories are provided by the unfermented, residues and alcohol. Alcohol also replaces Carbohydrates, fats, proteins, so that there may be a gain in body weight. Beer also contributes to mineral requirements of the body and supplies useful quantities of vitamin B complex. Indian Beer Market is the second fastest growing segment after Wine in the Indian alcoholic beverage industry which has registered phenomenal growth of ~% in the last 5 years. Beer market is poised to achieve exceptional growth offering gamut of opportunities. In the near future, many brands and beer varieties will be available in India, offering more choices to consumers. Beer is estimated to overtake IMFL and country liquor and will become the market leader in the long run with the share of ~% in FY’ 2016, albeit by state governments’ future regulations and taxes.
Plant capacity: 96000 Bottles/day Plant & machinery: 2434 Lakh
Working capital: -T.C.I: Cost of Project : 3783 Lakh
Return: 39.91%Break even: 33.86%
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LIQUOR FROM MAHUA FLOWERS

A distilled beverage, spirit, or liquor is an alcoholic beverage containing ethanol that is produced by distilling (i.e., concentrating by distillation) ethanol produced by means of fermenting grain, fruit, or vegetables. Alcoholic beverage consumption patterns vary considerably among different countries and even among different ethnic groups within one country. Because India has great variety in topography, climate, vegetation, culture, and traditions, it is unsurprising that hundreds of kinds of alcoholic beverages are made and consumed. All of them, however, can be grouped into the following four broad categories; India-Made Foreign Liquor (IMFL), Country Liquor or Indian Made Indian Liquor (IMIL), Illicit Liquor and Beer. IMFL are the category, created for revenue purposes, consists in Western-style distilled beverages such as whiskey, rum, vodka and brandy. These beverages are made in India under government licenses and the maximum alcohol content allowed is 42.8%. Whiskey is by far the most popular drink in this category, with hundreds of brands available, at least 20 of which have an all-India presence. Indian Made Indian Liquor (IMIL) are made from any cheap raw material available locally, e.g. sugarcane, rice, or coarse grains. Country liquor is produced in licensed distilleries and sold from authorized outlets within the same district. Common varieties of country liquor are arrack, desi sharab, and tari (toddy). Excise duties are paid, but since production costs are low the retail prices are also low. The licensing system and some governmental monitoring of the production process ensures a uniformity in alcohol content (around 40%) and basic safeguards against adulteration with other harmful intoxicants. Northern and western India are sugar-producing areas, and a large amount of molasses is available in these states at a very cheap price. Consequently, molasses is the main raw ingredient for country liquor In south India, coconut and other palms are used for the same purpose. In addition, inexpensive grains are used for country liquor all over India. Uses of Mahua The Mahua tree is a very important source of food for the Gonds and other tribes in Central and Western India. They are also used for making alcohol, vinegar, syrups and jams. Mahua oil is largely used in the manufacture of soaps, besides cooking. Mahua flowers and seeds have healing Power and Curative Properties, used in Bronchitis, Rheumatism, Diabetes, Piles, Arthritis, Problem of Breast Milk Secretion, Bleeding Gums, Tonsillitis, Eczema, and Skin Disorders. Mahua flowers are also considered good for cooling, and are used as a tonic and demulcent. However an estimated 90 per cent of the production goes into brewing beverages. In traditional medicine, the flowers are used for a variety of purposes. An extract of the flowers is used for heart disease and to treat excessive vaginal discharge. This is also believed to be good for the eyes, TB, asthma, blood diseases, thirst and burning sensations. The flowers are also believed to be aphrodisiacs and to increase the quantity (but not necessarily the quality) of sperm. Market Survey Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The industry poses a dilemma to the state. It cannot resist the temptation of large revenues, while steering clear of the embarrassment of giving encouragement to drinking. A positive feature of allowing the industry to grow and operate is the prevention of illicit production and drinking. The growing popularity of wine in India is generating lots of interest among big and small wine producers. This is also reinforced by the fact that the cost for opening and setting up of wine plants with capacity of around 100,000 lts comes only to somewhere between Rs 10-15 mn mark. As a result many entrepreneurs, Indian and foreign, are entering in this sector. Based on beverage type the Indian alcohol industry has three prominent sectors: the IMFL and beer sector, the IMIL or country liquor sector, and the illicit liquor sector. The structure, marketing and sales practices, and economic issues differ for each of these. These joint ventures have served a dual purpose: They have brought international alcohol brands to India, and they have utilized the existing production and marketing strengths of Indian industry. Hence they have been mutually beneficial. Nearly all of the major transnational alcohol companies now have a presence in India and many internationally popular brands of whiskey and beer have become available. These have been accepted well by the upper middle and higher socioeconomic classes, who can now purchase these famous brands locally rather than having to carry them back from trips to other countries or to buy them from illegal importers. The price of these products remains high, but since they carry high social prestige value there is good demand in this premium range.
Plant capacity: 1200000 Nos. Bottles/ Annum (750 ml each Bottle)Plant & machinery: 29 Lakhs
Working capital: -T.C.I: Cost of Project : 134 Lakhs
Return: 40.00%Break even: 67.00%
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COUNTRY LIQUOR

A distilled beverage, spirit, or liquor is an alcoholic beverage containing ethanol that is produced by distilling (i.e., concentrating by distillation) ethanol produced by means of fermenting grain, fruit, or vegetables. Alcoholic beverage consumption patterns vary considerably among different countries and even among different ethnic groups within one country. Because India has great variety in topography, climate, vegetation, culture, and traditions, it is unsurprising that hundreds of kinds of alcoholic beverages are made and consumed. All of them, however, can be grouped into the following four broad categories; India Made Foreign Liquor (IMFL), Country Liquor or Indian Made Indian Liquor (IMIL), Illicit Liquor and Beer. IMFL are the category, created for revenue purposes, consists in Western-style distilled beverages such as whiskey, rum, vodka and brandy. These beverages are made in India under government licenses and the maximum alcohol content allowed is 42.8%. Whiskey is by far the most popular drink in this category, with hundreds of brands available, at least 20 of which have an all-India presence. Indian Made Indian Liquor (IMIL) are made from any cheap raw material available locally, e.g. sugarcane, rice, or coarse grains. Country liquor is produced in licensed distilleries and sold from authorized outlets within the same district. Common varieties of country liquor are arrack, desi sharab, and tari (toddy). Excise duties are paid, but since production costs are low the retail prices are also low. The licensing system and some governmental monitoring of the production process ensures a uniformity in alcohol content (around 40%) and basic safeguards against adulteration with other harmful intoxicants. Northern and western India are sugar producing areas, and a large amount of molasses is available in these states at a very cheap price. Consequently, molasses is the main raw ingredient for country liquor In south India, coconut and other palms are used for the same purpose. In addition, inexpensive grains are used for country liquor all over India. Country liquor is generally used for direct consumption. The people who cannot afford the prices of foreign liquor, they will go for country liquor. It has high intoxicating properties. So mostly poor class people will get full utility from the country liquor. From very beginning, man is almost habitual of drinking because at that time, there was nothing to cheers up. Now days, Due to modernization of society, there are heavy consumption of alcoholic liquors and wines too. But IMFL (Indian made foreign liquors) is too much costly than country liquor, so I M F L is not available for a common man. But being cheaper the country liquor than I M F L, so far a common public, it is quite available, and they consume a huge amount. Market Survey India’s alcoholic beverage market has grown steadily over the period. The industry reached the 500 million cases consumption mark in FY 2007 and million cases consumption mark in FY 2009, showcasing a rapid growth. From a 430.3 million cases market in FY’2005, the market has clocked a consumption of million cases in FY’2011, registering a CAGR of %. Country Liquor has the highest market share in India making currently the most consumed alcoholic beverage in India and has a commanding presence in the northern states of India. Though in the short run, country liquor is still expected to have the major market share, in the long run, their market share will decrease to ~% by FY’2016 and will be overtaken by the IMFL segment. The segment is expected to sustain the market leadership to a longer period only to some extent by increasing quality, proper branding and promotions. Worldwide production of country liquors rises steadily each year, which attests the buoyant condition of the producing industries. Future prospects must therefore be extremely rosey. But whether future expansion will be along the lines already taken-with the same types of spirit being produced-on whether the lesser known drinks will become more popular, especially in the large consuming countries, is a matter for speculation sugar factory by product molasses is the main raw material for the production of alcohol (ethanol) with increased production of sugar and availability of molasses more distilleries for the production of alcohol could be set up in the sugar producing states subjects to the certification by the state Excise commissioner that sufficient quantity of molasses could be made available to the proposed unit (S) without disturbing the inter-state allocation of molasses made from that state to the deficit states by the Government from time to time.
Plant capacity: 1500 Ltrs. /dayPlant & machinery: 38 Lakhs
Working capital: -T.C.I: 159 Lakhs
Return: 45.00%Break even: 45.00%
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INDIAN MADE FOREIGN LIQUOR (EXTRA NEUTRAL ALCOHOL)

The history of distilled spirit goes back into antiquity. Science have unearthed pottery in Mesopotamia depicting fermentation scenes dating back to 4200 B.C. a small wooden model of a brewery from about 2000 B.C. is on display at the Metropolitan Museum of Art in Newyork city & Aristotle mentions a wine which produces a spirit. The first real distiller was probably a green Egyptian alchemist who in the first second century AD, in an attempt to transmute base metal into gold, boiled some wine in a crude still. The discovery of ardent spirits which remelted from this effort was looked upon with awe. It was kept a secret for centuries. The technique of distillation probably came from the Egyptians who had been interested in alchemy since the Precbristian ere. At a later time the Arabians gained this knowledge from the Egyptians. Distillation was introduced into Western Europe either through spain about 1150 AD, or by the crusaders who learned about it from the Moolems in the 12th & 13th centuries. Distilled spirits were probably known in Ireland & scotland before 12th Century, but actually it was not until then that there is a recorded history of distilled history in Europe. In India production of alcohol apart from molasses & sugarcane route the non molasses route like maize, starch, corn grain, sweet sorghum, tapioca, sugar beet are also equally getting importance as the climatic conditions for such type of agricultural crops suits in India. It is a right time for the central government through ministry of agriculture to encourage and assist state governments to introduce a policy of using only grain based alcohol for potable purpose. Molasses based alcohol may be used for industrial use as well as fuel blending. Uses & Applications Extra neutral alcohol is mainly used to make a very high quality potable alcohol used by liquor industries for the production of branded alcoholic drinks. (eg. canes, vodkas, gins, rums, liqueurs and aperitifs). Ethanol (Ethyl Alcohol or Grain Alcohol) is commonly used in alcohol. Market Survey The IMFL and beer sector is the most visible part of the alcohol industry, boasting a few large companies with multiple production units and nationwide marketing networks. These companies control much of the market, have been present in India for several decades, and have established several brand names regionally or nationally. These companies aggressively advertise and promote their brands and their corporate identities, and constantly monitor and protect their products market shares. They are also cash rich, since profit margins are high in this industry. India ranks as one of largest alcoholic beverage markets across the globe, considering that almost 70 per cent of alcohol in South East Asia is produced in India. Indias share of total alcohol beverage imports in the region is nearly 10 per cent. India's alcoholic beverages market, comprising beer, wine and spirits, will cross the Rs 1.4 lakh crore mark in 2015, compared to the current size of about Rs 50,700 crore, says an industry specific analysis of the Associated Chambers of Commerce and Industry of India (Assocham). China is the largest global spirits market.China and India are the two fastest growing markets for spirits. India is expected to overtake Russia as the second largest spirits market by 2013. The United States is predicted to be the third fastest growing spirits market through 2015. The US market has shown a gradual recovery in 2010 and 2011, with spirits volume up 2% in 2010 and a steady return to premium spirits. Vodka showed a strong and production methods dictated by the country of origin. Strong vodka growth in the US and emerging countries such as India are expected to keep vodka in the number one position in the coming years. Few Indian Major Players are as Under: Allied Blenders & Distillers Pvt. Ltd. Amber Distilleries Ltd. Amrut Distilleries Ltd. Arlem Breweries Ltd. [Merged] Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. [Merged] Aurangabad Breweries Ltd. B D A Breweries & Distilleries Ltd. B D A Pvt. Ltd. Bacardi India Pvt. Ltd. Balaji Distilleries Ltd. [Merged] Balbir Distilleries Ltd. [Merged] Baramati Grape Inds. Ltd. [Merged] Beam Global Spirits & Wine (India) Pvt. Ltd. Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. [Merged] Castle Breweries Ltd. Central Distillery & Breweries Ltd. [Merged] Charminar Breweries Ltd. [Merged] Charosa Wineries Ltd. Cobra Indian Beer Pvt. Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. [Merged] Empee Distilleries Ltd. Foster'S India Ltd. Four Seasons Wines Ltd. Glasgow Distilleries Ltd. Grover Vineyards Ltd. Haryana Breweries Ltd. [Merged] High Range Breweries Ltd. [Merged] Hindustan Breweries & Bottling Ltd. Hyderabad Distilleries & Wineries Ltd. Impala Distillery & Brewery Ltd. Indage Vintners Ltd. Indo Lowenbrau Breweries Ltd. [Merged] Interlink Exports Ltd. Jagatjit Industries Ltd. John Distilleries Ltd. Jubilee Beverages Ltd. Kalyani Breweries Ltd. [Merged] Kedia Distilleries Ltd. Kerala Alcoholic Products Ltd. Kerala Distilleries & Allied Products Ltd. [Merged] Kesarval Beverages Ltd. [Merged] Khemani Distilleries Pvt. Ltd. Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. [Merged] Mangalore Breweries & Distilleries Ltd. [Merged] Mcdowell & Co. Ltd. [Merged] Mehra Beverages Ltd. [Merged] Millennium Beer Inds. Ltd. [Merged] Mohan Breweries & Distilleries Ltd. Mohan Meakin Ltd. Mohan Rocky Springwater Breweries Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. [Merged] Mysore Wine Products Ltd. [Merged] Pals Distilleries Ltd. Pernod Ricard India Pvt. Ltd. Piccadily Sugar & Allied Inds. Ltd. Pincon Spirit Ltd. Prag Distillery Pvt. Ltd. Premier Breweries Ltd. [Merged] Punjab Breweries Ltd. [Merged] Radico Khaitan Ltd. Rainbow Breweries Ltd. Rairu Distilleries Ltd. Raj Breweries Ltd. [Merged] Rajasthan Breweries Ltd. Ravikumar Distilleries Ltd. Rochees Breweries Ltd. [Merged] Salamander Distillers Ltd. [Merged] Seagram Distilleries Pvt. Ltd. Shaw Wallace & Co. Ltd. [Merged] Shaw Wallace Distilleries Limited [Merged] Shaw Wallace Distilleries Ltd. [Merged] Shiva Distilleries Ltd. Sica Breweries Ltd. [Merged] Silver Oak (India) Ltd. Skol Breweries Ltd. Skol Breweries Ltd. [Merged] Som Distilleries & Breweries Ltd. Southern Agrifurane Inds. Ltd. Southern Agrifurane Inds. Ltd. [Merged] Tilaknagar Distilleries & Inds. Ltd. [Merged] Tilaknagar Industries Ltd. Travancore Sugars & Chemicals Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Utkal Distilleries Ltd. V R V Breweries & Bottling Inds. Ltd. [Merged] Vinayak Distilleries Ltd. Vinedale Distilleries Ltd. Vitari Distilleries Ltd. [Merged] Winsome Breweries Ltd. Xylon Loquitur Distillers & Vintners Ltd.
Plant capacity: 80000 Bottles (750 ml Size) & IMFL/dayPlant & machinery: 2464 Lakhs
Working capital: -T.C.I: Cost of Project : 3873 Lakhs
Return: 29.00%Break even: 42.00%
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BEER, WINE & WHISKEY (FROM PINEAPPLE)

Beer is the worlds most widely consumed alcoholic beverage; it is the third most popular drink overall, after water and tea. It is thought by some to be the oldest fermented beverage. Beer is produced by the saccharification of starch and fermentation of the resulting sugar. The starch and saccharification enzymes are often derived from malted cereal grains, most commonly malted barley and malted wheat. Unmalted maize and rice are widely used adjuncts to lighten the flavor because of their lower cost. The preparation of beer is called brewing. Most beer is flavoured with hops, which add bitterness and act as a natural preservative, though other flavourings such as herbs or fruit may occasionally be included. Some of humanity's earliest known writings refer to the production and distribution of beer: the Code of Hammurabi included laws regulating beer and beer parlours, and The Hymn to Ninkasi, a prayer to the Mesopotamian goddess of beer, served as both a prayer and as a method of remembering the recipe for beer in a culture with few literate people. Today, the brewing industry is a global business, consisting of several dominant multinational companies and many thousands of smaller producers ranging from brewpubs to regional breweries. The strength of beer is usually around 4% to 6% alcohol by volume (abv) although it may vary between 0.5% (de alcoholized) and 20%, with some breweries creating examples of 40% abv and above in recent years. Beer forms part of the culture of beer drinking nations and is associated with social traditions such as beer festivals, as well as a rich pub culture involving activities like pub crawling and pub games such as bar billiards. Nutritional Aspects of Beer Beer is a not unimportant component of the diet. The alcohol in beer provides calories and influences the consumption of other nutrients. The energy value of alcohol is 7 kcal/g. Four 25 cl glasses of lager (around 40 g of alcohol) provide as many calories as 70 g of sugar. Four glasses of a soft drink, coke for example, contain as many calories as 132 g of sugar. This is around twice as much as four glasses of lager. But there is something special about the energy value of alcohol. Market Survey Liquor industry has always remained under strict governmental control in terms of capacity creation, distribution, taxation. While overall public perception spells restraint, it is the symbol of high life even in puritan India. The industry poses a dilemma to the state. It cannot resist the temptation of large revenues, while steering clear of the embarrassment of giving encouragement to drinking. A positive feature of allowing the industry to grow and operate is the prevention of illicit production and drinking. Of the over Rs 280 bn liquor industry (excluding beer) selling around 450 mn cases annually, a large peg of which (67%) is whisky, followed by brandy and gin at 13%, rum at 17% while the white spirits account for 3% of the market share. Of this, the Indian made foreign liquor (IMFL) accounts for Rs 78 bn (86 mn cases) with whisky alone constituting 95%. Besides, there is a large 223 mn case market of low priced country liquor. Indian spirit market also consumes branded country liquor worth Rs 125 bn and unbranded country liquor worth Rs 50 bn. A feather in India's alcoholic drinks industry is that India's McDowell's No.1 brandy has emerged as the highest selling brandy globally, pushing the world famous E&J Gallo to the second spot. Other global majors at the top included Presidente brandy (Allied Domecq), Wilyhever Goldkrone (Graflich von Hardenberg'sche Kornbrennerei) and Chantre (Eckes) occupying the next three spots among the top five. India has quietly emerged as the largest international whisky market, toppling the US by volume. Industry data indicate that Indian whiskies, non matured alcohols mostly made from molasses, and hence not considered whisky by the Scotch Whisky Association (SWA), reported sales of about 60 mn cases (9 litre each). In comparison, the US recorded combined sales of Bourbon, American and Scotch whiskies at 48 50 mn cases, putting it one notch below India. Indian whiskies account for 98% of domestic whisky consumption, registering over10% growth annually, which makes it one among the fastest growing whisky markets anywhere in the world. Few Indian Major Players are as Under: Allied Blenders & Distillers Pvt. Ltd. Amber Distilleries Ltd. Amrut Distilleries Ltd. Arlem Breweries Ltd. [Merged] Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. [Merged] Aurangabad Breweries Ltd. B D A Breweries & Distilleries Ltd. B D A Pvt. Ltd. Bacardi India Pvt. Ltd. Balaji Distilleries Ltd. [Merged] Balbir Distilleries Ltd. [Merged] Baramati Grape Inds. Ltd. [Merged] Beam Global Spirits & Wine (India) Pvt. Ltd. Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. [Merged] Castle Breweries Ltd. Central Distillery & Breweries Ltd. [Merged] Charminar Breweries Ltd. [Merged] Charosa Wineries Ltd. Cobra Indian Beer Pvt. Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. [Merged] Empee Distilleries Ltd. Foster'S India Ltd. Four Seasons Wines Ltd. Glasgow Distilleries Ltd. Grover Vineyards Ltd. Haryana Breweries Ltd. [Merged] High Range Breweries Ltd. [Merged] Hindustan Breweries & Bottling Ltd. Hyderabad Distilleries & Wineries Ltd. Impala Distillery & Brewery Ltd. Indage Vintners Ltd. Indo Lowenbrau Breweries Ltd. [Merged] Interlink Exports Ltd. Jagatjit Industries Ltd. John Distilleries Ltd. Jubilee Beverages Ltd. Kalyani Breweries Ltd. [Merged] Kedia Distilleries Ltd. Kerala Alcoholic Products Ltd. Kerala Distilleries & Allied Products Ltd. [Merged] Kesarval Beverages Ltd. [Merged] Khemani Distilleries Pvt. Ltd. Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. [Merged] Mangalore Breweries & Distilleries Ltd. [Merged] Mcdowell & Co. Ltd. [Merged] Mehra Beverages Ltd. [Merged] Millennium Beer Inds. Ltd. [Merged] Mohan Breweries & Distilleries Ltd. Mohan Meakin Ltd. Mohan Rocky Springwater Breweries Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. [Merged] Mysore Wine Products Ltd. [Merged] Pals Distilleries Ltd. Pernod Ricard India Pvt. Ltd. Piccadily Sugar & Allied Inds. Ltd. Pincon Spirit Ltd. Prag Distillery Pvt. Ltd. Premier Breweries Ltd. [Merged] Punjab Breweries Ltd. [Merged] Radico Khaitan Ltd. Rainbow Breweries Ltd. Rairu Distilleries Ltd. Raj Breweries Ltd. [Merged] Rajasthan Breweries Ltd. Ravikumar Distilleries Ltd. Rochees Breweries Ltd. [Merged] Salamander Distillers Ltd. [Merged] Seagram Distilleries Pvt. Ltd. Shaw Wallace & Co. Ltd. [Merged] Shaw Wallace Distilleries Limited [Merged] Shaw Wallace Distilleries Ltd. [Merged] Shiva Distilleries Ltd. Sica Breweries Ltd. [Merged] Silver Oak (India) Ltd. Skol Breweries Ltd. Skol Breweries Ltd. [Merged] Som Distilleries & Breweries Ltd. Southern Agrifurane Inds. Ltd. Southern Agrifurane Inds. Ltd. [Merged] Tilaknagar Distilleries & Inds. Ltd. [Merged] Tilaknagar Industries Ltd. Travancore Sugars & Chemicals Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Utkal Distilleries Ltd. V R V Breweries & Bottling Inds. Ltd. [Merged] Vinayak Distilleries Ltd. Vinedale Distilleries Ltd. Vitari Distilleries Ltd. [Merged] Winsome Breweries Ltd. Xylon Loquitur Distillers & Vintners Ltd. Cost Estimation Capacity : 92307 Beer Bottles/ day 5333 Wine Bottles/ day 5333 Whisky Bottles/ day
Plant capacity: -Plant & machinery: 2855 Lakhs
Working capital: -T.C.I: Cost of Project : 5684 Lakhs
Return: 34.00%Break even: 33.00%
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Beer Plant

Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the World. People of different Countries take beer in varying much like a soft drink in European Countries it is just a substitute of water. The alcoholic contents and main source stuff also keep varying according to the tests of the major part of population of the particular country although it is a fashion to ask for beer of every origin in every Country. Formulations of beer manufacturing are done with the view of availability of the raw materials in that particular part of the World where the brewery is proposed to be established. In most of the parts of the world, barley is a universal source of beer extraction. But, beers are manufactured from Chamomile flowers and powdered gingers etc. as well. Separate formulations have been adopted for every major ingredient used in brewing & distillation of beer. Market Survey The growth of Indian beer industry in recent years has been fast. From 100 mn cases in 2006, the Rs 30 bn Indian beer market seems set to register a further growth of 8.5% in 2006 to 07, thanks to the spurt in beer consumption in Punjab, Haryana and Delhi. Total market of beer was estimated at Rs. 50 bn in 2007 to 08 which showed an increase of 23% over that of the preceding year The annual growth in the Indian beer market has been around 8% in the recent years, which compares well with the growth in China. But the Chinese market of 20 mn kl is over 25 times more than the Indian market of over 900,000 kilolitres. Cobra beer is interested in setting up a greenfield brewery project in Andhra Pradesh. They are talking to big vine producers in India to produce wine in India. Per capita consumption of beer at 0.7 litre is among the lowest in the Asia Pacific. Some 36 units are manufacturing beer in India. The Indian beer industry has shifted towards the strong beer segment. The ratio in mild strong beer has shifted from 66:34 in 1993 to 94 to 45:55 presently. Financial Analysis & Comparison of Major Companies Company Name Arlem Breweries Ltd. [Merged] Arthos Breweries Ltd. Associated Breweries & Distilleries Ltd. [Merged] Aurangabad Breweries Ltd. Balaji Distilleries Ltd. [Merged] Blossom Industries Ltd. Buckingham Distilleries & Breweries Ltd. [Merged] Castle Breweries Ltd. Central Distillery & Breweries Ltd. [Merged] Charminar Breweries Ltd. [Merged] Cobra Indian Beer Pvt. Ltd. Devans Modern Breweries Ltd. Doburg Lager Breweries Ltd. [Erstwhile] East Coast Breweries & Distilleries Ltd. [Merged] Foster'S India Ltd. Haryana Breweries Ltd. [Merged] Herbertsons Ltd. [Merged] High Range Breweries Ltd. [Merged] Hindustan Breweries & Bottling Ltd. Impala Distillery & Brewery Ltd. India Tourism Devp. Corpn. Ltd. Indo Lowenbrau Breweries Ltd. [Merged] Kalyani Breweries Ltd. [Merged] Kesarval Beverages Ltd. [Merged] Kool Breweries Ltd. Lilasons Breweries Ltd. Lilasons Industries Ltd. Malabar Breweries Ltd. [Merged] Mangalore Breweries & Distilleries Ltd. [Merged] Mcdowell & Co. Ltd. [Merged] Millennium Beer Inds. Ltd. [Merged] Mohan Breweries & Distilleries Ltd. Mohan Meakin Ltd. Mohan Rocky Springwater Breweries Ltd. Mount Shivalik Breweries Ltd. Mount Shivalik Inds. Ltd. Mysore Breweries Ltd. [Merged] Mysore Wine Products Ltd. [Merged] Pals Distilleries Ltd. Phipson & Co. Ltd. [Merged] Pincon Spirit Ltd. Premier Breweries Ltd. [Merged] Punjab Breweries Ltd. [Merged] Rainbow Breweries Ltd. Rajasthan Breweries Ltd. Rochees Breweries Ltd. [Merged] Salamander Distillers Ltd. [Merged] Shaw Wallace Distilleries Ltd. [Merged] Sica Breweries Ltd. [Merged] Skol Breweries Ltd. Skol Breweries Ltd. [Merged] Som Distilleries & Breweries Ltd. Tripti Alcobrew Ltd. United Breweries Ltd. Vinedale Distilleries Ltd. Winsome Breweries Ltd. ?
Plant capacity: 3000 Thousand Ltrs/AnnumPlant & machinery: 403 Lakhs
Working capital: -T.C.I: Cost of Project : 960 Lakhs
Return: 44.00%Break even: 47.00%
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