Alcoholic and Non Alcoholic Beverages, Drinks

This profile section includes all projects related to Alcoholic and Non Alcoholic Beverages or Drinks.

Drinking practices vary substantially among different countries and different masses. But both alcoholic and non alcoholic beverages are very popular among all ages of people. The alcoholic drinks market is broadly classified into five classes ,starting from beers, wines, hard liquors, liqueurs and others. The Indian alcoholic market has been growing rapidly for the last ten years, due to the positive impact of demographic trends and expected changes like rising income levels, changing age profile, changing lifestyles and reduction in beverages prices. Similarly non-alcoholic drinks market is broadly classified into carbonated drinks, non-carbonated drinks and hot beverages. These include juices, energy drinks, carbonated drinks, tea, coffee and bottled water.

The Indian alcoholic Industry has been witnessing a steady growth rate especially in beer segment of 7-9 per cent per year for the last ten years. Apart from Kingfisher and Foster’s Beer, the pother brands in the Indian market are Carling Black Label, Carlsberg, Dansberg, Golden Eagle, Haywards 5000,Premium Lager, Kingfisher Strong, Hi-Five etc. to name a few. Champagne Indage has been the pioneer in making French style wine in India. Grover Vineyards and Sula Vineyards too have made smart strides in a short time span. Recently, companies in the Indian Made Foreign Liquor (IMFL) space like Diageo, United Breweries and Seagrams too have ventured into making wine.

Coming to the non alcoholic beverages section, we can say, traditionally, the Indian life style has a predilection for fresh fruits and vegetables or those processed at home. There is a sea change. People, are now increasingly going in for fresh fruit vending from kiosk fountains which produce instant juices from fresh fruits in the presence of the consumer. Fast expanding middle class population that is currently around 340 Million, increased urbanization and rising disposable income are some of the major reasons contributing to this change. Besides this, growing health consciousness among India’s young population has brought about a revolution in the Indian non-alcoholic drinks market. Among the fruit juices beverages are Pepsi’s Tropicana, nectars (Dabur’s Real) and fruit drinks (Frooti and Slice).All these are real, reconstituted from fruit pulps or concentrates. The leading fruit juice brands include Real, Onjus, Tropicana, Frooti, and Jumpin. The branded fruit juices segment is growing at around 11 per cent annually. Similarly the bottled water market is growing at a rapid rate of around 20 per cent a year. Multinationals, Coca-cola, Pepsi, Nestle, Parle Export, Parle Agro and others are trying to grab a significant share of the market. The leading bottled water brands include Bisleri, Kinley, Aquafina, Himalaya, Hello, Perrier, Golden Eagle ,Penguin mineral water etc .to name a few.

India presents a huge growth potential for alcoholic and non alcoholic beverages sales. Increasing GDP, favourable growth in the demographics with a growing urban middle class, growth of modern retail formats, hopeful rationalization of the taxation rules and ban on local country liquor and rising health consciousness, age preferences will act in favour of the growth of both alcoholic (specially beer) and non alcoholic (specially fruit juices, energy drinks etc) beverages in India in the near future. All new entrepreneurs venturing into this field will find a future which is looking very promising and bright.

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Grape Wine

The Indian wine industry is in its nascent stage. The per capita consumption of wine in India is only 10 ml per annum as against 100 litres per year in Argentina and 65 litres in the European countries. However, the Indian wine industry has been continuously growing over the last ten years. Awareness about the benefits of wine drinking is also on the rise and wine is gradually becoming a part of urban Indian life style. Rising incomes of Indian population and exposure to new culture is adding to the higher consumption. Wine volume sales grew by 17% in 2005, keeping up with the pace of growth seen in 2004 to clock reach 4.6 million litres. Value sales of wine were worth just under Rs4.5 billion, which represented an increase of almost 20% in current terms on the previous year. Despite the rapid growth, wine sales continued to represent a minor proportion of total alcoholic beverages consumption in India, and barely measurable per capita consumption. As per the types of wine consumed, red wine has the largest market share (45% of total wine consumed) followed by white wine (40%), sparkling wine (13%) and rose wine (2%). Further, the consumption of wine is unevenly spread across the country as 4 major cities i.e. Mumbai (40%), Delhi (31%), Goa (8%) & Bangalore (6%) contribute about 85% of total wine consumption. The Indian wine market is mostly dominated by three major players / Companies. Grapes are the key raw material in the production of wines. For wine manufacturing, uninterrupted supply of grapes is must to ensure smooth production. Hence most of the wineries have their own vineyards or make arrangements with farmers / growers for supply of grapes as a backward integration. Recognizing the scope of potential, the Government of India has put more emphasis on the development of the wine industry. The Maharashtra Government has announced a series of incentives like nil excise duty and 4% sales tax same as that of agricultural produce for all the wineries in the state, simplified licensing procedure for new wineries, winery has been given status of Food Processing Industry, grant of subsidy, single window clearance system etc. after it classified wine as agro based product. The state has also established two wine parks, Godavari Wine Park in Nashik and Krishna Wine Park in Sangli district.
Plant capacity: 10500 Ltrs/dayPlant & machinery: 453 Lakhs
Working capital: -T.C.I: 1218 Lakhs
Return: 68.00%Break even: 32.00%
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Wine Industry

Wine is one of the largely suitable alcoholic beverages, which is generally manufactured by fermentation of grape juice. Matured ripe grapes are the basic raw material. It is not available in India throughout the year. There is scarcity of basic raw material. Yeast is used as fermentation agent. Fermentation period may vary from more then 24 hours. There is weak effluent produce, which can be properly treated to make as like domestic used water. Wine technology and designer for designing of plant and machineries are available indigenously. Most of the machineries are available in India, only yeast separators are required to import. Packing machine is also require to import. Packing should be done by automatically. There has good market demand of wine. Marketing strategy is good for the well-known brand items. There should be good looking label with very good designed glass bottles required for packing and sealing of the bottle. Bottles are packed in the corrugated box and store at room temperature before marketing. There are few in organised sectors who are presently market leaders. There are few well-organised companies engaged in the production of wine. Now, wine of European countries is also available in Indian market to compete with the Indian brand. About 20%-30% demands of wine full filled by import. The basic restrained of wine manufacturer is non-availability of quality raw material throughout of the year. The alcoholic beverages industry can be classified into four categories, namely, country liquor, Indian Made Foreign Liquor (I.M.F.L.), bears and wines. Of the total production of alcoholic beverages in the country, bear accounts for about 35 percent. Country liquor, IMFL, and rectified spirit claim the remaining share. Around 200 distilleries are in the production of different types of alcoholic products in the country. Of these, roughly 25 distilleries manufacture IMFL, 32 units distilled country liquor, and the balance industrial alcohol. About 40 units produce bear. Utter Pradesh, Karnataka, Tamil Nadu, and Maharashtra account for around 70 per cent of the total production of alcohol. Among the various IMFL products, whisky occupies the prominent position with a market share of above 50 percent. Dark rum, brandy, and white spirit account for about 25 per cent, 15 per cent, and 4 to 6 per cent shares, respectively. Raw materials account for nearly 40 per cent of the total costs of alcoholic beverages. The major raw materials are molasses, barley, maize, potatoes, grapes, yeast, and hops. Barley is a critical raw material for the production of bear and accounts for about 75 per cent of the cost of all raw materials. The trends in exports of wine, spirit, liquor as well as in exports of beer were highly erratic. Similar trend was observed in the import of these products. The supply of beer has always been short of demand. As against the demand of about 800 million liters, the production is only 453 million liters. Similar has been the case for wines and liquors. The fall in the supply of these products is largely met by the supply from the unorganized sector. A very small portion of the demand is furnished by the imports. The growth in production over the years has hovered at about 5 to 6 per cent, whereas the demand is growing at 10 to 12 per cent per annum. The ten key manufacturers are the producers of wines, liquors, and spirits in the organized sector having a combined share of about 67 per cent are McDowell & Company, Balaji Distilleries, Shaw Wallace & Co., Jagatjit Industries, Mohan Breweries & distilleries, Shiva Distilleries, Maharashatra Distilleries, Pearl Distilleries, Herbert sons and Mohan Meakin. The ten major beer manufacturers in the organised sector having the combined market share of about 75 per cent are United Breweries, Mohan Breweries and Distilleries, Skol Breweries, Balaji Hotels and Enterprieses, Mohan Meakin, Mysore Breweries, Charminar Breweries, Aurangabad Breweries, Hindustan Breweries, And Bottling and Mount Shivalik Breweries. Hops is another major raw material in short supply. Most of the hops used for flavouring beer are imported from Germany. Indian companies producing IMFL use the molasses route for manufacture of IMFL as against the international pracouraging the use of non-molasses route in India. The alcoholic beverages industry is one of the few industries that still required licence under the Industries Act (Development & Regulation). Through the minimum capacity has been fixed at 50,000 hectoliters, the government in recent times has issued licences to manufacture 150,000 hectoliters to some units. This has aroused expectations of the industry that the minimum economic size may be hiked to this newer level. There is an ample scope for future developments in the manufacturing technology adopted by advance countries since the demand for alcoholic beverages is faster than the existing production capabilities of the alcoholic beverages industry. Adequate availability of raw materials, improvements in processing and manufacturing technologies, decontrol of liquor distribution, tax concessions, and above all wide publicity of IMFL and beer brands through the media would not only help the industry in enhancing its production but also in competing the world with its products of international standards.
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: N/ABreak even: N/A
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Investment Opportunity in Beer Industry

Among the alcoholic drinks, Beer is quite common and popular in almost every Country of the World. People of different countries take beer in varying much like a soft drink in European countries it is just a substitute of water. The alcoholic contents and main source stuff also keep varying according to the tests of the major part of population of the particular country although it is a fashion to ask for beer of every origin in every country. Formulations of beer manufacturing are done with the view of availability of the raw materials in that particular part of the World where the brewery is proposed to be established. In most of the parts of the world, barley is universal source of beer extraction. But, beers are manufactured from Chamomile flowers and powdered gingers etc. as well. The manufacturing processes and quality control measure, can make the beer nutrition’s, energy packed and refreshing. Among all the alcoholic drinks beer has become so common. Beer in the Western countries is the important constituent of daily food. The most important characteristic of drink is to keep body warm and certain refreshness throughout the body. Beer is the dilute alcoholic product. Barley is extensively employed for manufacture of malt used in brewing and distilling of beer. If we categorize beer, we find four categories as follows. Pale Beer – Lagers, wheat Beer, Pale ales (Bitter Beer). Dark Beer – Dark Lagers, Porter, Stout, Mils ales (Brown ale) Strong Beer – Black Beer, Kafir Beer, Iactic Beer. Special Beer etc. The Indian beer industry seems to be in upswing mode as 2006 seems to be the best year as far as the growth is considered. Last year there was a growth of 20% while in the last five years the industry registered a growth of 7 to 8% year on year basis. The total beer industry was around 108 million cases in 2005, which crossed 130 million cases in 2006. Industry analysts say tax and levies on beer are anticipated to fall over the next 2 to 3 years, driving down retail prices by 25 to 50%. It is estimated that beer will sell for Rs 15 to Rs 20 per 330 ml can and Rs 20 to Rs 30 per 650 ml bottle in the coming year with the reduction tax and levies. In fact, northern Indian states, which have traditionally shown a preference for hard liquor over beer, witnessed a jump of more than 100% in beer consumption in 2006 as compared to last year. The per capita consumption of beer in India is very low as compared to other countries in Europe and America. At present the per capita consumption is 0.7 litre per annum, but industry experts predict that this may rise to around 20 litres in the next 10 years. Considering the expected increase in consumption and the current growth trends, the future of Indian beer market looks bright and seems set for continuous double digit growth in the coming years.
Plant capacity: -Plant & machinery: -
Working capital: -T.C.I: -
Return: N/ABreak even: N/A
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Fruit Juice (Mango, Orange & Litchi) & Sugarcane Juice In Aseptic Packaging & Pet Bottles

Fruit juices are health drinks; it is largely used throughout the society and popularity of fruit juices are gradually increasing. There is good scope of export of fresh fruit juices. Best food technologists are available in India who can provide the technology of fruit juices processing and bottling the same. Juices in aseptic packaging are basically used to quench the thirst and to get refreshment. It is quite safe, so it is used easily by the people of all ages. Sugar cane juice is very useful in summer season and used as cold drink and gives good taste. The role of packaging is to protect and preserve the product from producer to the end user. It also performs a marketing role in promoting the brand positioning through package shape, material or decoration, which must also provide identification and selected information. As a whole this is one of the best items now days, which has very good market demand. There is a good scope for new entrants to enter into this field.
Plant capacity: Mango Juice 3600 KLs., Orange Juice 3600 KLs,Litchi Juice 3600 KLs,Sugarcane Juice 720 KLs Per Annum Plant & machinery: 275 Lakhs
Working capital: -T.C.I: Cost of Project : 726 Lakhs
Return: 43.00%Break even: 52.00%
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Wine is an alcoholic beverage made from the fermentation of grape juice. The natural chemical balance of grapes is such that they can ferment without the addition of sugars, acids, enzymes or other nutrients. Although other fruits such as apples and berries can also be fermented, the resultant "wines" are normally named after the fruit from which they are produced (for example, apple wine or elderberry wine) and are generically known as fruit or country wine. Others, such as barley wine and rice wine (e.g. sake), are made from starch-based materials and resemble beer more than wine, while ginger wine is fortified with brandy. In these cases, the use of the term "wine" is a reference to the higher alcohol content, rather than production process. The commercial use of the English word "wine" (and its equivalent in other languages) is protected by law in many jurisdictions. Wine is produced by fermenting crushed grapes using various types of yeast which consume the sugars found in the grapes and convert them into alcohol. Various varieties of grapes and strains of yeasts are used depending on the types of wine produced. Wine is one of the largely suitable alcoholic beverages, which is generally manufactured by fermentation of grape juice. Matured ripe grapes are the basic raw materials. Wine is used as drinking purpose for special type alcoholic beverages in parties or any special social function. It can be used as tonic for the weak health people. There are few well-organized companies engaged in the production of wine. There is also entry of European countries wine in Indian market to compete with the Indian brand. It has good market demands. There is about 20% to 30% demands of wine full filled by importing. Around 200 distilleries are in the production of different types of alcoholic products in the country. Among the various IMFL products whisky occupies the prominent position with a market share of above 50%. There is a good scope for new entrants.
Plant capacity: 9,00,000 Ltrs./ AnnumPlant & machinery: 237 Lakhs
Working capital: -T.C.I: Cost of Project : 555 Lakhs
Return: 43.00%Break even: 49.00%
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Growing Prospects for Packaged Drinking Water Industry

Water everywhere, not a CLEAN drop to drink! Who would have thought that there will be a day when sanitation of available water would be more of a concern than availability of water itself? Hygiene is of great concern to everyone today, and this is evident with the surging rise in the consumption of packaged/bottled water. India has 16 percent of the world's population, 2.5 percent of the land mass and 4 percent of the world's water resources. These limited water resources are depleting rapidly while the demands on them are increasing. Drinking water supplies in many parts of India are intermittent. Transmission and distribution networks for water are generally old and badly maintained, and as a result, are deteriorating. India is one of the biggest and most attractive water markets in the world. The boom time for Indian bottled water industry is to continue- more so because the economics are sound, the bottom line is fat and the Indian government hardly cares for what happens to the nation's water resources. Corporate control over water and water distribution in India is growing rapidly: the packaged water business is worth $250 million, and it's growing at a huge 40-50% annually. Around 1,200 bottling plants and 100 brands of packaged water across the country are battling over the market, overdrawing groundwater, and robbing local communities of their water resources and livelihoods. Most multinational (MNC) companies view India as the next big market with a lot of potential and growth possibility. Several MNCs are waiting in the wings to expand a $ 287 billion global water market into India. There is a huge market being exploited by the packaged water industry, and it's growing at 40% per annum. With over a thousand bottled water producers, the Indian bottled water industry is big by even international standards. There are more than 200 brands, nearly 80 per cent of which are local. Most of the small-scale producers sell non-branded products and serve small markets. In fact, making bottled water is today a cottage industry in the country. There is investment worthy mid-cap companies in this segment. From being confined to the uppermost echelons of society, packaged water has now become a commonplace commodity and almost a necessity in metros. After witnessing historic growth in recent years, it has become a Rs 3,000-crore industry, one that is slated to only post healthy growth rates to become a Rs 10,000-crore business in just three years, The bulk water industry, or water in 12-, 20- and 25-litre packages, has also witnessed a parallel growth of Rs 700-1,000 crore. Basically, the market can be divided into two segments — the retail consumer market where the pack sizes are 500 ml, one litre, 1.2/1.5/2-litre and five-litre, and the household and institutional market, where the pack size is usually are 20- or 25-litre. The Bureau of Indian Standards (BIS) is the governing authority on all quality and production regulations related to natural mineral water as well as packaged drinking water. The all-India market for packaged water is between $145 million (Rs. 8 billion) and $21 million (Rs. 10 billion) and is growing at the rate of nearly 40 per cent per annum. Even though it accounts for only 5 percent of the total beverage market in India, branded bottled water is the fastest growing industry in the beverage sector. While the single largest share in the mineral water market might still belong to an Indian brand -- Parle's $52 million (Rs. 2.5 billion) Bisleri brand has a 40 percent share -- multinational corporations are not far behind. Nestle and Danone are vying to purchase Bisleri, and Pepsi's Aquafina and Coke's Kinley brands have been extremely successful in edging out many of the small and medium players to buy-outs and exclusive licensing deals. In less than two years since its launch, Aquafina has cornered 11 percent of the market and Kinley has almost a third of the market. News reports indicate that other MNCs like Unilever are also eying the market. DEMAND OF WATER WOULD NEVER GO DOWN & WATER WOULD NEVER BE OUT OF BUSINESS
Plant capacity: 30,000 Thousand Nos./Annum or 1,00,000 Bottles /dayPlant & machinery: Rs. 105 Lakhs
Working capital: -T.C.I: Cost of Project : Rs. 282 Lakhs
Return: 44.00%Break even: 63.00%
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Rectified Spirit & Extra Neutral Alcohol (ENA)

A rectified spirit or rectified alcohol is highly concentrated ethanol (drinking alcohol) which has been purified by means of rectification (repeated distillation). It is used in mixed drinks, in the production of liqueurs, for medicinal purposes, and as a household solvent. Neutral grain spirits are rectified spirits made from grain. However, rectified spirits are also made from other kinds of plant material, most often from sugar beets or potatoes. Rectified spirits are illegal for non medical purposes in some nations (e.g., India), but they are legal in most industrialized nations. Until recently, they were banned in Canada. In India, Ethanol is produced by fermentation of sugars present in the Molasses using Yeast. 95.5% ethanol with 4.5% water mixture (Azeotropic Composition) called Rectified Spirit is produced from the fermented Molasses containing 7% to 8% Ethanol in simple Distillation Process. The rectified spirit is dehydrated to produce Absolute Ethanol( Fuel Ethanol) suitable for blending with petrol and Diesel. Dehydration of Rectified Spirit to produce Absolute Ethanol is done by one of the two routes either azeotropic distillation or pressure swing adsorption. In azeotropic distillation, held of another substances called entrain like hexane, is taken for removal of water. In pressure swing adsorption, water is removed by adsorbing on surface of molecular sieves and then cyclically removing it under different conditions. Extra Neutral Alcohol is used as volatile carriers in Flavour & Fragrances, potable liquor for human consumption.
Plant capacity: 13000 Kls Rectified Spirit / Annum, 7500 Thousand No. Bottles / Annum (Capacity 375 ml.)Plant & machinery: 1381 Lakhs
Working capital: -T.C.I: Cost of Project : 2422 Lakhs
Return: 42.00%Break even: 56.00%
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Packaged Drinking Water with Pet Glasses (250 ml) (Automatic Plant)

Almost a decade ago, the introduction of bottled water or packaged water has changed the traditional of serving and consuming drinking water. According to the estimate of WHO, 80% of all diseases approximately 25 millions death per year in the developing countries are caused by contaminated water. While bottled water is widely available in both industrialized and developing countries, it may represent a significant cost to consumer. Consumers may has various reasons for purchasing packaged drinking water, such as taste, convenience but for consumers, safety and potential health benefits are important considerations. The disposable pet glass is made of clear poly-ethylene terepthlate, which is commonly referred to pet. The 250 ml disposable glass is filled with water and sealed with aluminium foil. The disposable pet glass has ridges for both strength and esthetics. A smooth area is where the label goes and is indented at that section to make it easier to grip. In India the market for packaged water is estimated to be between Rs. 8 billions and 10 billion and is growing at the rate of nearly 40% per annum. Even though it accounts for only 5% of total beverage market in India, branded packaged water is fastest growing industry in the beverage sector. So there is a huge scope for new entrepreneurs to venture into this project.
Plant capacity: 128000 Packs/DayPlant & machinery: 219 Lakhs
Working capital: -T.C.I: Cost of Project : 323 Lakhs
Return: 20.00%Break even: 59.00%
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Packaged Drinking Water with Pet Bottles (1 ltr) (Automatic Plant)

Bottled Water means water intended for human consumption and which is sealed in bottles and other containers with no added ingredients except that it may occasionally contain safe anti-microbial agent. Now-a-days safe and pure drinking water is major necessity for human being. Bottled water may be used as an ingredient in beverages (eg. diluted juices, flavoured bottled water). Pet is the most extensively recycled plastic of the present time. Bottled water is available in differently sized packaging from 200 ml (popular on flights) to 500 ml (a huge hit among the youth) to 1 litre and 2 litre. Pepsi, for its part has priced the 1 litre Aquafina pack at Rs. 12/- to cater mass segment while its retail strategy centre on the 1 litre pack, the company has also launched 2 litre and 500 ml pack to suit various consumer requirements. Despite the large no of small producers, this industry is dominated by the big players Parle, Bisleri, Coca-cola, Pepsico, Parle Agro, Mohan Meakins, SKN Breweries bottled water in the country when it introduced besleri in India 25 years ago. Apart from domestic and commercial use of packaged water, the Indian Railways is a huge potential market. According to officials at cherio, the railway ordered 10,000 cases (of 12 bottles each) a day. In coming years the demand of packaged drinking water will be increased very rapidly, so there is a huge scope for new entrepreneurs to venture into this project.
Plant capacity: 32,000 Ltrs/DayPlant & machinery: 221 Lakhs
Working capital: -T.C.I: Cost of Project : 327 Lakhs
Return: 19.00%Break even: 60.00%
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IMFL Bottling Plant

Plant capacity: 10000 Bottles/DayPlant & machinery: Rs. 36 Lakhs
Working capital: -T.C.I: Rs. 312 Lakhs
Return: 49.00%Break even: 27.00%
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