Flavoured Drinking Water - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost And Revenue
|Bottled water industry, colloquially called, the mineral water industry, is a symbol of a new lifestyle and health-consciousness emerging in India. While a large segment of the population is struggling to get access to potable water supply, a new generation - especially in the urban areas is getting accustomed to bottled water paying handsome prices. Flavoured water is the new phenomenon that is likely to take the Indian beverage industry by storm. The introduction of flavoured water into the bottled industry is to diversify business and at the same time to satisfy the growing consumer needs by introducing value addition to the Drinking water. It is expected to serve as a refreshing alternative to sodas, colas, juices and other sweetened beverages. The concept is not new. There are historical evidences that Indian Maharajas drank water with Indian Herbs to stay healthy and fit. Water processing units now are busy exploring ways to add as much Indian herbs as possible into our daily dose of drinking water not only to diversify their business but also to add value to their struggling bottled water industry. Potentially Flavoured water can promote a healthy lifestyle as the flavours make people consume more water, which will make them healthy. Our country has a rich herbal treasure that means consumers get a variety of flavours to choose from. Demand-supply scenario suggests that the flavoured water industry has great potential for investment. The bottled water industry in India has been growing steadily and is dominated by certain brands in the market. The packaged water segment is extremely competitive with players ramping up their packaging styles to attract a large base of consumers in order to account for a larger share in the market. With rising consumer concerns over health and increasing shelf spaces in the institutional channels, flavoured water comes as a blessing in disguise. It is the much needed diversification that water processing units are eagerly waiting for. It is the ready-to-grab option that they can explore and prosper. Though flavoured water was introduced in 2004, it is not widely available now. There has not been a coordinated effort from processing units, distributors and other retailers. We can say that flavoured water is still going through the initial resistance as every new innovation had to undergo before being accepted. During the initial research, expectedly, flavoured water has received tremendous response among the Indian consumers. It is a welcome addition to quench the thirst of every Indian consumer. By nature, humans prefer sweet-tasting liquid. So, we are naturally inclined to drink something that tastes better than the tasteless water. By gut feel we can ascertain that flavoured water has a huge market as far as India is concerned. When packaged well and offered at right price, this is sure to explode. Despite the steep increase in consumption and demand, purified water industry is not growing as quickly as it potentially can. Water processing units had to manage mounting operational cost, unprecedented competition from unauthorized players, stiff competition from purification gadgets and pressing regulatory constraints. Flavoured water comes as a blessing in disguise. It is the much needed diversification that water processing units are eagerly waiting for. It is the ready-to-grab option that they can explore and prosper. Many units have understood that it makes complete business & economic sense to produce flavoured water as they have a very narrow scope for growth & prosperity in their existing packaged drinking water business. A fact supported by growing number of water processing units venturing into producing flavoured water in India. The rapidly growing market for packaged drinking water comprises 90% and natural mineral water 10% of the total market just leaving enough space for launching new flavours of drinking water for new entrants. Some commercial companies’ flavored waters are: 1. Index flavored water is a refreshing drink with a hint of flavor. There is no sugar or artificial sweeteners. There are also children Hint - drink a kid. 2. Metromint-product of the delicious water called Mint water. 3. Waters is the beverage company "Y beverages" and makes flavored water. 4. FlavorSplash Aquafina is water-filtered with natural fruit flavors and sucralose. It has zero calories, no sugar and no carbohydrates. 4. Dasani flavored water two varieties - Dasani Lemon and Dasani Raspberry which are sweetened with Splenda and has no calories and carbohydrates. 5. Catch brand flavoured water from DS groups. The flavoured water market is still at a nascent stage in India. Many units have understood that it makes complete business & economic sense to produce flavoured water as they have a very narrow scope for growth & prosperity in their existing packaged drinking water business. A fact supported by growing number of water processing units venturing into producing flavoured water in India. There is a very good scope for this product and it is the right time for new entrepreneurs to venture into this field.|
|Plant capacity: 828000 Bottles 1 Ltr., 900000 Bottles 330 Ml., 1500000 Bottles 250 Ml Size Per Annum||Plant & machinery: 155 Lakhs|
|Working capital: -||T.C.I: Cost of Project : 315 Lakhs|
|Return: 44.00%||Break even: 47.00%|
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