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Instant Noodles

Instant noodles are dried or precooked noodles fused with oil, and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated, or eaten straight from the packet. Instant noodles were first marketed by Momofuku Ando, a Taiwanese man who was born in southwestern Taiwan when the island was under Japanese colonial rule, in Japan on August 25, 1958 under the brand name Chikin Ramen. Another milestone was reached in 1971 when Nissin introduced the Cup Noodles, instant noodles in a water proof polystyrene cup to which boiling water could be added to cook the noodles. Further innovations included adding dried vegetables to the cup, creating a complete instant soup dish. Instant noodles are often criticized as being unhealthy or junk food. A single serving of instant noodles is high in carbohydrates but low in fiber, vitamins and minerals. Noodles are typically fried as part of the manufacturing process, resulting in high levels of saturated fat and/or trans fat. Additionally, if served in an instant broth, instant noodles typically contain high amounts of sodium. Instant noodles and the flavoring soup base also contain high amounts of monosodium glutamate. Instant noodles have become a popular food in many parts of the world, though they have undergone changes in flavor to fit local tastes. The size of the packaged food market in India is estimated at $10 billion and is expected to reach $20 billion by 2014, while the share of packaged food in the food and grocery market is expected to touch 5 per cent by the same time. The main categories of packaged food are bakery products, canned/dried processed food, frozen processed food, meal replacement products and condiments. Some emerging new categories in this segment are processed dairy products, frozen ready-to-eat foods, diet snacks, processed meat, probiotic drinks and so on. Some key players in this industry are Hindustan Unilever (tea, instant coffee, biscuits, pulses, instant beverages), Nestle (instant coffee, milk and milk products, ready-to-eat foods), PepsiCo (aerated drinks, fruit juices, cereals, snacks) and Haldirams (sweets, namkeens, syrups, crushes, snacks). The instant noodle market estimated to be valued at Rs 5.5 billion and growing at 15%, has some major players, such as Nestle, Indo Nissan Foods and International Best foods. Nestle India Limited is the market leader in Indian Noodle Market with its Maggi Brand of Noodles which was pioneer brand launched in 1983 in the packaged food market of India. Maggi Noodles is the market leader with 80 % market share in Noodles Market and Maggi Sauces and Ketchup is leader with 37 % market share. The products are producing cash for the company consistently. The Market is growing by 15 % in the Product Category of Noodles. Companies, such as Bikanervala Food and Haldiram are meeting the demand for ready-to-eat snacks by scaling up their operations and launching new traditional snack food offerings, with longer shelf life and better packaging. They have a large variety of products in different flavours and styles, tempting to the palate of all ages. As Indian Market is Brand conscious, other competitors are coming up with more Indianised brand of products. The growing package and canned food market in India at 15% annually provides a huge market potential for new players in this sector. Few Indian Major Players are as under: Indo Nissin Foods Ltd. M T R Foods Pvt. Ltd. Nestle India Ltd. Om Oil & Flour Mills Ltd. Surya Agroils Ltd.
Plant capacity: 2250.00 MT/Annum (Instant Noodles), 20000 Pack 75 Gms Each/Day, 20000 Pack 150 Gms Each/Day, 10000 Pack 300 Gms Each/Day Plant & machinery: 121 Lakhs
Working capital: -T.C.I: 600 Lakhs
Return: 45.00%Break even: 42.00%
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