Sanitary Napkins - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost And Revenue, Plant Layout
|The 1st sanitary napkins were in the form of a cotton wool or similar stringy rectangular structure, sheathed with an absorbent liner. Disposable sanitary napkins started to be available in the markets only around the year 1895. Sanitary napkins production is a form of porous item that has the capability of absorbing the flow. Generally absorption paper, waterproof paper crushed pulp, and non-woven cloth or rayon paper is used as raw material. In India, the technology for sanitary napkins available by processing of raw cotton spinning and weaving of napkins. On small scale, the processed cotton is purchased which is spinned and woven. Inside most sanitary napkins is some sort of cotton or cloth like layer, an absorbent that turns into gel when it absorbs liquids and other paper like materials mixed together to form that middle layer, that have been bleached, disinfected with various chemicals and disinfectants, sometimes there are odorized agents that help mask the odor, and a plastic bottom layer that does not permit any leaks, and the chemical glue that stays on when wore. Sanitary napkins are a disposable pad of absorbent material worn to absorb the flow. Known as sanitary pads and sanitary napkins are important part of the gynecological hygiene for every woman. A woman will use an average of 10000 pieces of sanitary napkins within 30 to 40 years in her entire lifetime. Having a trusted brand of sanitary napkins has become paramount for every modern woman. Not only must the sanitary napkin provide comfort and safety, but also enhance every woman's health and lifestyle. Many sanitary pads on the market are made of synthetic materials and contain chemicals that can cause irritations and other health problems. Therefore, the best option is a sanitary napkin whose top layer is made up of cotton and not of plastic or some other synthetic materials. Thus cotton is very important quality and factor for manufacturing sanitary napkins. Absorbency is also probably the most important quality of sanitary napkins. That is why it is basically used for drying or absorbing purpose. Sanitary napkin producer knows that this is a basic quality, so in most of the product their quality of absorption is often mentioned. This basic and advantageous property of sanitary napkin also helps reducing discomfort. It is important that such sanitary napkins be breathable. Since, it is a vital characteristic for comfort and health. Heat and moisture retention create an environment that favors bacterial development. Many women experience irritation and rash when using regular napkins and most of the bacteria that cause women’s diseases are anaerobe, which means they will die within 30 seconds to 1 minute in oxygen. That is why it is so important for sanitary napkins to be breathable. Uses Sanitary Napkins are exclusively used by adult girls & Ladies around the world during for maintaining physical aid & to avoid wetting or staining of the clothes. Mostly Sanitary Napkin is not reusable. Its use is much popular amongst the educated class of adult girls & ladies. Market Survey Today, the global market for absorbent hygiene products is over US$ 50 bn (including wipes). Feminine hygiene (lady napkins) is hygiene absorbent products engineered to absorb and retain body fluid without causing any leakage. Although they are not yet the national standard, sanitary napkins are being perceived as more of a necessity and less of a luxury in India. Urban women make up 20% of the country’s sanitary napkin market. In 2008, there were 96 million women in urban India and, at that time, it was projected that that number would increase by 17% to 1.2 billion women in 2013. With this predicted population growth, the sanitary napkin market could potentially be valued at as much as USD$365m in 2013, up from US$166.1m in 2008. India’s sanitary napkin market has significant profit potential. The demand for such products is stable; purchases are recurring and not subject to normal business cycles. Procter & Gamble’s brands, Whisper and Pampers maintained their strength within their respective categories during 2011. Procter & Gamble’s spend on advertising and marketing communication for hygiene products was notably higher than that on home care. The wider acceptance of sanitary protection in rural India also helped the company maintain its edge over local players. Close rivals Kimberly-Clark, Johnson & Johnson, and Unicharm are also riding high on the overall growth and mass acceptability of these products. The market for tissue and hygiene products will continue to grow over the forecast period, backed by various demographics factors, including the increasing role of women in Indian society, greater accessibility of these products to semi-urban and rural areas, and increasing affordability due to a rise in disposable income. The increasing awareness of health and hygiene are driving sales in India. The radical change in lifestyles and consumption habits of modern Indian consumers, coupled with the influence of western culture in urban areas, are also supporting growth. Hindustan Lever (now Hindustan Unilever), Johnson & Johnson and Procter & Gamble have been the lead players in sanitary napkins market. The Unilever-Kimberly Clark joint venture had earlier entered the Indian market with its brand, Kotex, in competition with the market leader, Whisper of Proctor & Gamble. Kimberly Clark had launched upgraded Whisper with Wings brand, priced only 5% higher than the regular Whisper brand. After the launch of Whisper Extra Dry from Procter & Gamble, Johnson & Johnson came in with Stayfree Spirit. J&J is the leader in the Indian market with brands including Carefree, Stayfree, Stayfree Silky Dry. Stayfree Spirit brand focuses on the younger women, which is reflected in the contemporary pack design and ad communication. Few Indian Major Players are as under Carewell Hygiene Products Ltd. Godrej Consumer Products Ltd. Gufic Biosciences Ltd. Hindustan Unilever Ltd. Johnson & Johnson Ltd. Kimberly Clark Lever Pvt. Ltd. Procter & Gamble Hygiene & Health Care Ltd.|
|Plant capacity: 1728,00,000 Pcs./Annum||Plant & machinery: Rs. 134 Lakhs|
|Working capital: -||T.C.I: Cost of Project: Rs 1624 Lakhs|
|Return: 35.00%||Break even: 35.00%|
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