Sanitary Napkins - Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities, Cost And Revenue, Plant Layout
|Sanitary napkins have an important place in women's history and in the history of technology. 19th Century research into disposable sanitary napkins marked the humble beginnings of a new era of gynecological sanitary. Disposable sanitary napkins started to be available in the markets only around the year 1895. Its production is a form of porous item that has the capability of absorbing the flow. It comes under Nonwoven fabrics which are sub-categorized under technical textile. Technical textiles are the textile materials which are primarily used for their technical performance and functional properties rather than their aesthetic or decorative characteristics. The 1st sanitary napkins were in the form of a cotton wool or similar stringy rectangular structure, sheathed with an absorbent liner. They are made from a number of types of fabric — most often cotton flannel, or hemp (which is highly absorbent and not as bulky as cotton) which results in high degree of softness and loosely fitted fibers. They are highly absorbent and are made of clean fibres that do not have an unpleasant odour when wet or dry. It posses sufficient wet strength treated with wetting agents or wet strength imparting resins such as urea formaldehyde or Melamine resins. Generally absorption paper, waterproof paper crushed pulp, and non-woven cloth or rayon paper is used as raw material. Absorbency is also probably the most important quality of sanitary napkins. That is why it is basically used for drying or absorbing purpose. This basic and advantageous property of sanitary napkin also helps reducing discomfort. It is important that such sanitary napkins be breathable. Since, it is a vital characteristic for comfort and health. Heat and moisture retention create an environment that favors bacterial development. Many women experience irritation and rash when using regular napkins and most of the bacteria that cause women’s diseases are anaerobe, which means they will die within 30 seconds to 1 minute in oxygen. That is why it is so important for sanitary napkins to be breathable. Uses and Applications Sanitary Napkins are exclusively used by adult girls & Ladies around the world during for maintaining physical aid & to avoid wetting or staining of the clothes. Mostly Sanitary Napkin is not reusable. Its use is much popular amongst the educated class of adult girls & ladies. Market Survey Today, the global market for absorbent hygiene products is over US$ 50 bn (including wipes). Although they are not yet the national standard, sanitary napkins are being perceived as more of a necessity and less of a luxury in India. Urban women make up 20% of the country’s sanitary napkin market. In 2008, there were 96 million women in urban India and, at that time, it was projected that that number would increase by 17% to 1.2 billion women in 2013. With this predicted population growth, the sanitary napkin market could potentially be valued at as much as USD$365m, up from US$166.1m in 2008. The total market for tissue and hygiene products grew by 18% in terms of both volume and value sales in 2011. The market for tissue and hygiene products will continue to grow over the forecast period, backed by various demographics factors, including the increasing role of women in Indian society, greater accessibility of these products to semi-urban and rural areas, and increasing affordability due to a rise in disposable income. The increasing awareness of health and hygiene are driving sales in India. The total market size of sanitary napkins was estimated at over two and half billion pieces in 2006-07 with a value at about Rs 4.7 bn. While the urban market has been growing at 20%, the rural market is growing at 7%. Overall, segment is annually growing at an average of over 9% for quite some time. Until 1993, belted sanitary napkins were the largest segment, in that segment, Johnson & Johnson's Carefree con-trolled about half the market. Along with its beltless brand, Stayfree, share could be estimated at around 75%. Beltless napkins now have catapulted to a share of over 70% of the market. Johnson's overall market share is down to 46% and P&G has gained a penetration of 43%. Few Indian Major Players are as under: Carewell Hygiene Products Ltd. Godrej Consumer Products Ltd. Gufic Biosciences Ltd. Hindustan Unilever Ltd. Johnson & Johnson Ltd. Kimberly Clark Lever Pvt. Ltd. Procter & Gamble Hygiene & Health Care Ltd.|
|Plant capacity: 576,000 Pcs/Day.||Plant & machinery: Rs.134 Lakhs|
|Working capital: -||T.C.I: Cost of Project: Rs.1624 Lakhs.|
|Return: 35.41%||Break even: 34.00%|
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