Home » Project Reports & Profiles » Potato Chips (different Recipe And Flavors)- Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities

Potato Chips (different Recipe And Flavors)- Manufacturing Plant, Detailed Project Report, Profile, Business Plan, Industry Trends, Market Research, Survey, Manufacturing Process, Machinery, Raw Materials, Feasibility Study, Investment Opportunities

The overall size of the snack food market is estimated at Rs 45 to Rs 50 bn. The market is reported to be growing at 7 to 8 % annually. The organized snacks category is sub-divided into the traditional segment (bhujia, chanachur and the like), Western segment (potato chips, cheese balls etc.) and the newly established finger snacks segment, which is an adaptation of traditional offerings in the western format. Potato is widely consumed as food all over the world. Cooked potatoes, in various forms are offered in restaurants and refreshment stalls and varieties of processed potato products are available in the market. Surplus and cull potatoes are used as feed for livestock and also as raw material for the manufacture of starch, ethyl alcohol and a few other industrial products. Potatoes are consumed not only as a fresh vegetable, but also in a variety of processed forms. Dehydrated potato products have been known for long and are especially valued because they afford convenience for use; they have good storage stability and are relatively easy to transport. In recent years, there has been a great spurt in the consumption of processed products, such as potato chips, dehydrated mashed potatoes, and frozen potato products. Potato wafers becomes cheap and quality competitive snacks items, for the market. Acceptance of potato chips it is necessary to make variety of potato chips by adding different type spice flavours or by adding some nutritional coating on the chips, it may be sweetened, salty or pungent, or any other developed acceptable variety. It is required to develop the different variety spices for the public acceptance of the product. Potato chips will be more palatable when there is variety of taste appearances and market potential of potato chips will be increased. There is pollution problem arises in this process which can be solved by proper measurement. As a whole the project has good market potential. Plant, machinery and raw material is easily available in India. Potato chips are basically used for snacks purposes. Different varieties of potatoes are usually used for chips. Potato used for chip making has lower levels of sugar content. Besides being used as a daily food item in various vegetable preparations, potato today increasingly finds use in the form of chips or wafers as snacks food. Potato Wafers and Chips are one of the most celebrated in the Ready To Eat munchies market, relished in almost all the parts of the world. They serve as an appetizer, side dish, or snack. The Indian snacks market is estimated at US$ 3 billion, with 50 percent comprising the organized snacks category. India' potato output is likely to rise by 5.1 percent to a record 32.7 million tones in 2009-10. In the Rs 19 bn branded (organized) snacks market, constituting over 40% of the market by value, Frito-Lay is estimated to command a market share of 45%, followed by Haldiram at 27% and ITC at 16%. The branded snacks market accounted for 16% by value and 12% by volume sales in 2007. According to a projection by Euromonitor International, the branded snacks market is growing at a compounded annual growth rate of 14% and would reach a value of Rs 35 bn by 2012. Companies, such as Bikanervala Food and Haldiram are meeting the demand for ready-to-eat snacks by scaling up their operations and launching new traditional snack food offerings, with longer shelf-life and better packaging. They have a large variety of products in different flavours and styles, tempting to the palate of all ages. The demand of potato chips is increasing day by day, so there lies a great scope for further expansion in near future. Few Indian Major Players are as under: Balaji Wafers Pvt. Ltd. Frito-Lay India Pepsico India Holdings Pvt. Ltd.
Plant capacity: 500 Kgs./DayPlant & machinery: 46 Lakhs
Working capital: -T.C.I: 141 Lakhs
Return: 48.00%Break even: 37.00%
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