Thursday, July 4, 2013
Mosquito Repellent Industry in India
The rise of dengue and malaria incidents in the country has helped the home insecticide business. The mosquito repellent market in India is a niche segment of the retail industry and is witnessing significant growth as Indians are increasingly becoming health conscious. Due to awareness and literacy levels rising, demand for such products has been steadily increasing. Huge potential and low level of penetration induces new players to enter the market. Mosquito repellents are generally classified into mats, coils, vaporizers, aerosols and creams.
The total market size of non-agro insect and pest control products is estimated in value terms at around Rs 24 bn. Of this, flying insect (mosquito) repellent market is placed at over Rs 10. bn. The market in India for insect repellents is significantly large, due to the all pervading breeding of mosquitoes and the serious diseases that mosquitoes inflict on the people.
According to industry reports, the Indian mosquito repellent market is expected to grow rapidly. As the per capita usage of repellents is very low in the country, there is considerable scope for the market to expand.
All Out, Good Knight, Jet, Banish, Casper, Mortein, Odomos, Hit, Hexit, Raid, Baygon, Lizol, Dumex, Finit, Tortoise Coils, Laxman Rekha, Krazy Lines, Hit Lines.
Niir Project Consultancy Services (NPCS) can provide project reports on Mosquito Repellent products, which can be useful to know more about subject.
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